📌 Core Information
🔹 Job Title: Strategic Marketing Director
🔹 Company: FinFit
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Setting strategic direction for the marketing team
- Driving data-driven decision-making and KPI tracking
- Optimizing user experience and enhancing platform features
- Executing go-to-market strategies for channel partners and special projects
- Leading and mentoring a high-performing marketing team
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills. The ideal candidate will have extensive experience in senior marketing roles and a proven track record of driving successful marketing campaigns.
📋 Key Responsibilities
✅ Strategic Direction and Team Prioritization: Define and communicate the strategic direction for the marketing team, prioritize initiatives, mentor team members, and foster a culture of innovation and accountability.
✅ Data Analysis and KPI Reporting: Oversee data collection and analysis, deliver actionable insights, and present regular performance reports to leadership and stakeholders.
✅ Platform UX Improvements and Optimizations: Lead efforts to enhance platform user experience, incorporate customer feedback, and collaborate with cross-functional teams to implement changes.
✅ Go-to-Market Strategy and Execution: Design and execute go-to-market strategies for channel partners, coordinate cross-team launches, and identify new market opportunities.
✅ Content Generation and Impact Reporting: Oversee the creation of impact reports and high-quality, engaging content that reinforces the brand's mission and drives client engagement.
✅ Go-to-Market for Special Projects and Partnerships: Lead the go-to-market strategy and execution for special projects and partnerships, build strong relationships with strategic partners, and implement best practices for collaboration.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the successful candidate's skills and experiences.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: 10+ years of experience in senior marketing leadership roles.
Required Skills:
- Exceptional analytical, strategic, and executional skills
- Proven track record of setting and executing successful marketing strategies
- Strong leadership and team-building capabilities
- Deep understanding of UX principles and audience development strategies
- Outstanding verbal and written communication skills, with experience in content creation
Preferred Skills:
- Experience in the financial services industry
- Familiarity with marketing automation tools and CRM systems
- Proficiency in data analysis and visualization tools
ASSUMPTION: While not explicitly stated, experience in the financial services industry and proficiency in relevant marketing tools would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Strategic Marketing Director with 10+ years of experience in the financial services industry, the estimated salary range is $150,000 - $180,000 per year. This range may vary depending on the candidate's skills, experience, and the company's compensation structure.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the company's compensation structure and the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: FinFit operates in the competitive financial services industry, focusing on providing comprehensive financial wellness services to organizations and their employees.
Company Size: FinFit is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment where individual contributions can significantly impact the organization's success.
Founded: FinFit was established in 2008 and has since grown to serve over 185,000 organizations throughout the United States.
Company Description:
- FinFit is a leading provider of comprehensive financial wellness services, catering to over 185,000 organizations throughout the United States.
- The company's SaaS-based model addresses the diverse financial needs of employees, offering a wide range of solutions aimed at promoting positive financial behaviors and fostering long-term financial health.
- FinFit's holistic approach encompasses personalized financial assessments, premier educational resources, online money management tools, financial coaching, access to affordable credit, student loan services, and a member rewards program.
Company Specialties:
- Financial Services
- Financial Wellness Benefit
- Financial Coaching
- Emergency Savings
- Early Wage Access
- Money Management
- Budgeting
- Financial Goal Setting
- Banking Services
- Financial Health Assessments
Company Website: http://www.finfit.com
ASSUMPTION: FinFit's focus on financial wellness and employee well-being sets it apart in the competitive financial services industry. The company's comprehensive approach to addressing employees' financial needs creates a unique value proposition for both employers and employees.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in strategic marketing leadership.
Reporting Structure: The Strategic Marketing Director reports directly to the Chief Executive Officer (CEO) and oversees the marketing team, collaborating with cross-functional teams, including Product, Design, Development, and Sales.
Work Arrangement: This role is fully remote, allowing for flexible scheduling and work-life balance.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the marketing department or the organization as a whole.
- The successful candidate will have the chance to shape the company's marketing strategy and make a significant impact on its growth and success.
- FinFit's commitment to employee development and professional growth provides opportunities for the candidate to expand their skills and advance their career.
ASSUMPTION: The Strategic Marketing Director role at FinFit presents an excellent opportunity for a seasoned marketing professional to make a significant impact on the company's growth and success while advancing their career in a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Not applicable (fully remote)
Geographic Context:
- FinFit is headquartered in Virginia Beach, Virginia, but this role is fully remote, allowing for flexibility in the candidate's location.
- The company serves clients throughout the United States, providing opportunities for the candidate to work with diverse organizations and industries.
- The remote work arrangement offers a flexible and inclusive work environment, accommodating candidates from various backgrounds and locations.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work.
ASSUMPTION: The fully remote work arrangement at FinFit offers candidates the opportunity to balance their personal and professional lives while collaborating with a diverse and talented team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building capabilities
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with FinFit's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities.
- Research FinFit's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
ATS Keywords: Strategic Direction, Team Prioritization, Data Analysis, KPI Reporting, User Experience, Go-to-Market Strategy, Content Creation, Leadership, Collaboration, Analytical Skills, Audience Development, Communication Skills, Mentoring, Innovation, Optimization, Market Opportunities
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership, and analytical skills throughout the interview process to showcase their fit for this role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: FinFit is committed to acting with honesty and transparency in all aspects of its business.
- Empowerment: The company empowers its employees to take ownership of their roles and make a meaningful impact on the organization's success.
- Innovation: FinFit fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress.
- Collaboration: The company values teamwork and cross-functional collaboration to achieve common goals and drive results.
- Accountability: FinFit holds its employees accountable for their actions and decisions, fostering a culture of responsibility and ownership.
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven and analytical approach to decision-making
- Collaborative and inclusive team environment
- Focus on continuous learning and professional development
- Results-oriented and action-driven culture
Self-Assessment Questions:
- Do I have a proven track record of driving successful marketing strategies in a senior leadership role?
- Am I comfortable working remotely and collaborating with a distributed team?
- Do I possess strong analytical skills and a data-driven mindset?
- Can I thrive in a dynamic and fast-paced work environment?
- Do I align with FinFit's values and company culture?
ASSUMPTION: Candidates should assess their fit with FinFit's values and work style to ensure a successful and fulfilling career in this role.
⚠️ Potential Challenges
- The fully remote work arrangement may present challenges in building and maintaining relationships with team members and stakeholders.
- The strategic nature of the role requires a high level of independence and self-motivation, which may not suit candidates who prefer structured and supervised work environments.
- The competitive financial services industry may present challenges in standing out and differentiating FinFit's offerings from those of its competitors.
- The successful candidate will need to balance the strategic and tactical aspects of the role, requiring strong organizational skills and time management.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for the successful candidate to make a significant impact on FinFit's growth and success.
📈 Similar Roles Comparison
- Compared to other Strategic Marketing Director roles, this position at FinFit places a greater emphasis on data-driven decision-making and KPI tracking.
- The fully remote work arrangement offers more flexibility than traditional on-site roles, allowing for a better work-life balance.
- FinFit's focus on financial wellness and employee well-being sets it apart from other financial services companies, providing a unique value proposition for both employers and employees.
ASSUMPTION: Candidates should consider the unique aspects of this role at FinFit and how they align with their career goals and preferences.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new channel partner, resulting in a 25% increase in revenue within the first six months.
- Optimizing the user experience of FinFit's platform, leading to a 15% increase in user engagement and a 10% reduction in customer support tickets.
- Creating and implementing a content marketing strategy that increased website traffic by 30% and generated a 20% increase in marketing-qualified leads.
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and executional skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and how this role contributes to achieving that vision?
- How does FinFit support the professional development and growth of its employees, particularly in senior leadership roles?
- Can you provide examples of how the company fosters a culture of innovation and continuous learning?
- How does FinFit differentiate itself from its competitors in the financial services industry, and how does this role contribute to that differentiation?
- What are the key priorities for this role in the first 90 days, and how will the company support the successful candidate in achieving those priorities?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success, while also providing valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and analytical abilities.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities.
- Research FinFit's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
