Strategic Marketing Lead

📌 Core Information

🔹 Job Title: Strategic Marketing Lead

🔹 Company: Compass

🔹 Location: Boston, MA

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 4-6 years

🔹 Remote Status: On-site (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Providing strategic guidance and support to Marketing Advisors
• Managing regional marketing initiatives and projects
• Integrating new brokerages into the Compass service model and branding guidelines
• Mentoring junior team members and fostering a positive culture
• Collaborating with specialized departments on advertising, press, and luxury marketing

ASSUMPTION: This role requires a high level of expertise in marketing strategy and planning, with a strong understanding of real estate and local market nuances.

📋 Key Responsibilities

✅ Serve as the primary point of contact for Marketing Advisors, providing strategic guidance and white-glove service

✅ Manage regional marketing initiatives and projects, ensuring excellence in service delivery

✅ Integrate new brokerages into the Compass service model and branding guidelines

✅ Mentor junior team members and foster a positive, collaborative culture

✅ Collaborate with specialized departments on advertising, press, and luxury marketing

✅ Project manage a wide range of strategic marketing initiatives at the regional/brand level

✅ Cultivate trust and a positive culture with Marketing Advisors, ensuring Compass Marketing is best-in-class

ASSUMPTION: This role requires strong interpersonal skills, excellent project management skills, and the ability to work independently and collaboratively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of marketing experience, with a strong understanding of real estate and local market nuances

Required Skills:

• Expertise in marketing strategy and planning
• Strong project management skills
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively in a fast-paced environment
• Proficient in Microsoft Office Suite, Apple Office Suite (Keynote), and Google Suite products
• Working knowledge of top social media platforms and their ad platforms
• Proficient in Adobe Suite products (Indesign, Photoshop, etc.) is a plus
• Experience with Workfront project management software is a plus

Preferred Skills:

• Experience working in real estate marketing or at a luxury brand
• Ability to travel to local branch offices, regional meetings, and occasional out-of-town travel

ASSUMPTION: This role requires a high level of expertise in marketing strategy and planning, with a strong understanding of real estate and local market nuances. Candidates should have a proven track record of meeting deadlines and exceeding expectations.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Strategic Marketing Lead with 4-6 years of experience in the real estate industry in Boston, MA)

Benefits:

• Participation in incentive programs (which may include eligible cash, equity, or commissions)
• Paid vacation, holidays, sick time, parental leave, and recharge leave
• Medical, tele-health, dental, and vision benefits
• 401(k) plan and flexible spending accounts
• Commuter program, life and disability insurance
• Employee Assistance Program and pet insurance

Working Hours: Full-time, 40 hours per week, with occasional travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Strategic Marketing Lead with 4-6 years of experience in the real estate industry in Boston, MA. Actual salary may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 1,001-5,000 employees

Founded: 2012, in New York, NY

Company Description:

• Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow
• The company operates in 22+ regions across the United States, including Boston, MA
• Compass is committed to helping everyone find their place in the world

Company Specialties:

• Real estate technology
• End-to-end buying and selling workflow
• Marketing and advertising services

Company Website: www.compass.com

ASSUMPTION: Compass is a well-established real estate technology company with a strong presence in the Boston, MA market. The company's mission and values are centered around helping people find their place in the world.

📊 Role Analysis

Career Level: Mid-career (4-6 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager

Work Arrangement: On-site, with occasional travel to local branch offices, regional meetings, and out-of-town locations

Growth Opportunities:

• Potential advancement to a Regional Marketing Manager role
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a Regional Marketing Manager role or expand responsibilities based on performance and company growth.

🌍 Location & Work Environment

Office Type: On-site, with occasional travel

Office Location(s): 126 Newbury St, Fl 2, Boston, MA 02116

Geographic Context:

• Boston, MA is a major hub for real estate and technology industries
• The office is located in the Back Bay neighborhood, with easy access to public transportation
• The area offers a mix of urban and suburban living options

Work Schedule: Full-time, 40 hours per week, with occasional travel required

ASSUMPTION: The Boston office is centrally located in the Back Bay neighborhood, with easy access to public transportation and a mix of urban and suburban living options. The work schedule is full-time, with occasional travel required for local branch offices, regional meetings, and out-of-town locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-person or video interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning expertise
• Project management skills
• Communication and interpersonal skills
• Cultural fit and alignment with Compass' mission and values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to the specific role and company, emphasizing your fit with their mission and values
• Prepare for behavioral and situational interview questions that assess your marketing strategy, project management, and communication skills
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing strategy, project management, real estate, local market nuances, marketing planning, marketing execution, marketing excellence, marketing advisor, regional marketing, brand marketing, luxury marketing, advertising, press, marketing initiatives

ASSUMPTION: The application process for this role is typical for a mid-career marketing position in the real estate industry. Applicants should highlight their relevant marketing experience and achievements, and prepare for behavioral and situational interview questions that assess their marketing strategy, project management, and communication skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Apple Office Suite (Keynote)
• Google Suite products
• Adobe Suite products (Indesign, Photoshop, etc.)
• Workfront project management software
• Social media platforms (Facebook, Instagram, YouTube, etc.) and their ad platforms

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Apple Office Suite (Keynote), and Google Suite products, as well as working knowledge of Adobe Suite products and social media platforms and their ad platforms. Experience with Workfront project management software is a plus.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Do the Right Thing
• One Compass
• Inspire Growth
• Embrace Change

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Data-driven and analytical
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you embody Compass' value of "Put People First" in your daily work?
• How do you handle change and uncertainty in a fast-paced work environment?
• How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Compass values a collaborative, team-oriented work style that is fast-paced, adaptable, data-driven, and customer-focused. Applicants should be able to demonstrate their fit with these values and work style preferences in their self-assessment questions.

⚠️ Potential Challenges

• Managing a high volume of marketing initiatives and projects simultaneously
• Balancing the needs and priorities of multiple stakeholders, including Marketing Advisors, regional leadership, and senior leadership
• Keeping up with industry trends and best practices in real estate marketing
• Occasional travel to local branch offices, regional meetings, and out-of-town locations

ASSUMPTION: This role presents several challenges, including managing a high volume of marketing initiatives and projects simultaneously, balancing the needs and priorities of multiple stakeholders, and keeping up with industry trends and best practices in real estate marketing. Occasional travel is also required for local branch offices, regional meetings, and out-of-town locations.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in the real estate industry, with a focus on regional marketing initiatives and projects
• Unlike other marketing roles, this position requires a strong understanding of real estate and local market nuances, as well as the ability to integrate new brokerages into the Compass service model and branding guidelines
• Career path comparison: This role offers significant growth opportunities, with the potential to advance to a Regional Marketing Manager role or expand responsibilities based on performance and company growth

ASSUMPTION: This role is similar to a Senior Marketing Manager or Marketing Director role in the real estate industry, with a focus on regional marketing initiatives and projects. Unlike other marketing roles, this position requires a strong understanding of real estate and local market nuances, as well as the ability to integrate new brokerages into the Compass service model and branding guidelines. Career path comparison: This role offers significant growth opportunities, with the potential to advance to a Regional Marketing Manager role or expand responsibilities based on performance and company growth.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new Compass office in a target market
• Managing a team of Marketing Advisors to deliver exceptional service to seller and buyer clients
• Integrating a newly acquired brokerage into the Compass service model and branding guidelines

ASSUMPTION: These sample projects are representative of the types of initiatives and responsibilities that a Strategic Marketing Lead might undertake in this role. The specific projects and initiatives may vary based on the regional marketing priorities and company growth objectives.

❓ Key Questions to Ask During Interview

• What are the most important regional marketing priorities for the next quarter?
• How does this role collaborate with other departments, such as advertising, press, and luxury marketing?
• What are the key challenges facing the regional marketing team, and how can this role address them?
• What opportunities are there for growth and advancement within the regional marketing team?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: These key questions are designed to help applicants better understand the regional marketing priorities, team dynamics, and growth opportunities for this role. Applicants should tailor their questions to the specific company and industry context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that assess your marketing strategy, project management, and communication skills
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.