📌 Core Information
🔹 Job Title: Strategic Marketing Manager
🔹 Company: AECOM
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Collaborating with sector leaders and stakeholders to develop integrated marketing plans.
- Designing and delivering tailored marketing campaigns to support business growth.
- Reporting on campaign performance and contributing to strategic planning.
- Managing a calendar of integrated marketing activities, including events, social media, thought leadership, and editorial content.
- Conducting market research to inform value propositions, messaging, and competitive positioning.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Collaborate with sector leaders and regional stakeholders to ensure marketing strategies reflect client needs and market opportunities.
✅ Build strong relationships with internal stakeholders to align marketing efforts with business priorities across established and emerging sectors.
✅ Develop and implement integrated marketing plans using the SOSTAC framework, including clear objectives, audience targeting, tactics, ownership, and performance metrics.
✅ Design and deliver tailored marketing campaigns that support brand visibility and business growth across multiple sectors.
✅ Report on campaign performance and marketing activity to regional leadership and contribute to strategic planning.
✅ Partner with content and creative teams to develop compelling messaging and multi-format content strategies.
✅ Conduct market research to inform value propositions, messaging, and competitive positioning across diverse sectors.
✅ Use analytics tools to measure campaign effectiveness and adjust strategies based on insights.
✅ Manage a calendar of integrated marketing activities, including events, social media, thought leadership, and editorial content.
✅ Write and schedule social media content to support strategic initiatives and enhance brand presence.
✅ Organise and manage events (virtual and in-person), including logistics, collateral, and stakeholder engagement.
✅ Create targeted content such as case studies, blogs, award entries, and client communications aligned with brand messaging.
ASSUMPTION: This role requires a proactive, client-centric mindset, with a focus on delivering high-quality marketing campaigns that drive business growth.
🎯 Required Qualifications
Education: Degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in a similar marketing role, ideally within a professional services or B2B environment.
Required Skills:
- Proven experience in stakeholder engagement, content creation, and campaign management.
- Strong digital marketing skills, including account-based marketing and thought leadership.
- Ability to connect marketing activities to brand and business outcomes.
- Strong understanding of market trends and client needs across multiple sectors.
- Excellent writing, editing, and presentation skills.
- Experience working in a global, matrixed organization is advantageous.
- Self-motivated with a proactive, client-centric mindset.
- Knowledge of GDPR and best practices for compliance.
- Proficiency in Microsoft Office tools.
Preferred Skills:
- Experience supporting marketing efforts across a variety of sectors in a B2B context.
ASSUMPTION: Candidates with relevant experience and a strong portfolio demonstrating their skills and achievements will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Manager with 5-10 years of experience in London)
Benefits:
- Career development opportunities
- Flexible hybrid working model
- Volunteering days
Working Hours: Full-time, typically 37.5 hours per week, with flexibility to work from home up to 2 days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AECOM is a global infrastructure leader, committed to delivering a better world. They specialize in delivering professional services throughout the project lifecycle, from advisory, planning, design, and engineering to program and construction management.
Company Size: AECOM has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: AECOM was founded in 1990 and has since grown into a Fortune 500 firm with a global presence.
Company Description:
- AECOM is the world's trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle.
- Their teams partner with public- and private-sector clients to create innovative, sustainable, and resilient solutions.
- AECOM is committed to delivering a better world through their unrivaled technical and digital expertise, a culture of equity, diversity, and inclusion, and a commitment to environmental, social, and governance priorities.
Company Specialties:
- Cities
- Commercial & Residential
- Education
- Governments
- Healthcare
- Industrial
- Leisure & Hospitality
- Oil, Gas & Chemicals
- Power
- Sports & Venues
- Transportation
- and Water
Company Website: http://www.aecom.com
ASSUMPTION: AECOM's global presence and diverse portfolio of projects provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing team and the wider organization.
Reporting Structure: The Strategic Marketing Manager will report directly to the Regional Marketing Director and work closely with sector leaders, client account teams, and regional stakeholders.
Work Arrangement: This role operates on a hybrid basis, with a mix of on-site and remote work. Typically, employees work from the office 3 days a week and remotely for 2 days.
Growth Opportunities:
- Progression to a senior marketing role within the organization.
- Expansion of responsibilities to cover additional sectors or regions.
- Transition to a leadership role within the marketing team or the wider business.
ASSUMPTION: AECOM's commitment to employee development and growth provides numerous opportunities for career progression within the organization.
🌍 Location & Work Environment
Office Type: AECOM's London office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 13355 Noel Road, Suite 400, Dallas, Texas 75240, US (Headquarters), 300 S Grand Ave, Los Angeles, California 90071, US, 21 Street 9, Abu Dhabi, Abu Dhabi, AE, 1360 Peachtree St NE, Atlanta, GA 30309, US, 1150 Morrison Dr, Ottawa, ON K2H 8S9, CA, Minerva Business Park, Peterborough, England PE2 6FT, GB, 138 Sha Tin Rural Committee Rd, Sha Tin, Hong Kong, HK, 100 Park Ave, New York, NY 10017, US
Geographic Context:
- London is a major global city with a thriving business ecosystem.
- The city is home to numerous multinational corporations and offers ample opportunities for networking and professional development.
- London's diverse cultural scene and vibrant neighborhoods provide a high quality of life for residents.
Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. Flexible working hours are available to accommodate employee needs.
ASSUMPTION: AECOM's London office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final interview with the Regional Marketing Director
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning skills
- Campaign management and execution
- Stakeholder engagement and communication
- Digital marketing and analytics skills
- Cultural fit and alignment with AECOM's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've managed and the outcomes they achieved.
- Research AECOM's marketing efforts and be ready to discuss how you can contribute to their ongoing strategies.
- Prepare questions to ask the interviewer about the role, the team, and the company's marketing priorities.
ATS Keywords: Marketing strategy, campaign management, stakeholder engagement, digital marketing, analytics, market research, thought leadership, event management, content creation, brand visibility, business growth, client-centric mindset, GDPR compliance, Microsoft Office proficiency
ASSUMPTION: AECOM's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: AECOM provides access to industry-standard tools and technologies to support employees' productivity and effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Integrity
- Innovation
- One AECOM
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- Client-centric and focused on delivering exceptional service
Self-Assessment Questions:
- How do you align with AECOM's commitment to safety and quality in your marketing efforts?
- Can you provide an example of a time when you demonstrated innovation in your approach to marketing?
- How do you ensure that your marketing activities are consistent with AECOM's brand and values?
ASSUMPTION: AECOM's culture is characterized by a strong commitment to safety, quality, and innovation, with a focus on delivering exceptional service to clients.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail.
- Working with diverse stakeholders, including sector leaders, client account teams, and regional stakeholders, requiring excellent communication and interpersonal skills.
- Keeping up-to-date with industry trends and best practices, requiring continuous learning and professional development.
- Balancing on-site and remote work effectively, requiring strong self-motivation and time management skills.
ASSUMPTION: The Strategic Marketing Manager role presents unique challenges that require a proactive, adaptable, and client-centric mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position offers a unique blend of strategic planning, campaign management, and stakeholder engagement.
- AECOM's global presence and diverse portfolio of projects provide ample opportunities for career growth and development.
- This role is well-suited to candidates with experience in professional services or B2B marketing, looking to advance their careers in a dynamic and collaborative environment.
ASSUMPTION: The Strategic Marketing Manager role at AECOM offers a unique blend of responsibilities and opportunities, making it an attractive choice for marketing professionals seeking to advance their careers in a global organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to launch a new service offering within a specific sector.
- Conducting market research to inform the positioning and messaging for a major infrastructure project.
- Managing a virtual event series to engage clients and stakeholders on AECOM's thought leadership and expertise.
ASSUMPTION: The Strategic Marketing Manager role at AECOM involves a wide range of projects, requiring a diverse skill set and the ability to adapt to different contexts.
❓ Key Questions to Ask During Interview
- Can you describe the marketing priorities for the region in the next 12-24 months, and how this role will contribute to their achievement?
- How does the marketing team collaborate with other departments, such as business development and client account teams, to deliver integrated marketing solutions?
- What opportunities are there for professional development and growth within the marketing team and the wider organization?
- How does AECOM support work-life balance for its employees, particularly in a hybrid work arrangement?
- Can you provide an example of a successful marketing campaign that the team has executed, and what made it effective?
ASSUMPTION: Asking thoughtful and well-researched questions during the interview process demonstrates your interest in the role and your commitment to understanding AECOM's marketing priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
- Prepare examples of successful marketing campaigns you've managed and the outcomes they achieved.
- Research AECOM's marketing efforts and be ready to discuss how you can contribute to their ongoing strategies.
- Prepare questions to ask the interviewer about the role, the team, and the company's marketing priorities.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
