Strategic Marketing Manager

📌 Core Information

🔹 Job Title: Strategic Marketing Manager

🔹 Company: AECOM

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Collaborating with sector leaders and stakeholders to develop integrated marketing plans.
• Designing and delivering tailored marketing campaigns to support business growth.
• Reporting on campaign performance and contributing to strategic planning.
• Managing a calendar of integrated marketing activities, including events, social media, thought leadership, and editorial content.

ASSUMPTION: This role requires a strong understanding of market trends and client needs across multiple sectors, as well as excellent communication and project management skills.

📋 Key Responsibilities

✅ Collaborate with sector leaders, client account teams, and regional stakeholders to ensure marketing strategies reflect client needs and market opportunities.

✅ Build strong relationships with internal stakeholders to align marketing efforts with business priorities across both established and emerging sectors.

✅ Develop and implement integrated marketing plans using the SOSTAC framework, including clear objectives, audience targeting, tactics, ownership, and performance metrics.

✅ Design and deliver tailored marketing campaigns that support brand visibility and business growth across multiple sectors.

✅ Report on campaign performance and marketing activity to regional leadership and contribute to strategic planning.

✅ Partner with content and creative teams to develop compelling messaging and multi-format content strategies.

✅ Conduct market research to inform value propositions, messaging, and competitive positioning across diverse sectors.

✅ Use analytics tools to measure campaign effectiveness and adjust strategies based on insights.

✅ Manage a calendar of integrated marketing activities, including events, social media, thought leadership, and editorial content.

✅ Write and schedule social media content to support strategic initiatives and enhance brand presence.

✅ Organise and manage events (virtual and in-person), including logistics, collateral, and stakeholder engagement.

✅ Create targeted content such as case studies, blogs, award entries, and client communications aligned with brand messaging.

ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or a related field.

Experience: 5-10 years of experience in a similar marketing role, ideally within a professional services or B2B environment.

Required Skills:

• Proven experience in stakeholder engagement, content creation, and campaign management.
• Strong digital marketing skills, including account-based marketing and thought leadership.
• Ability to connect marketing activities to brand and business outcomes.
• Strong understanding of market trends and client needs across multiple sectors.
• Excellent writing, editing, and presentation skills.
• Experience working in a global, matrixed organization is advantageous.
• Self-motivated with a proactive, client-centric mindset.
• Knowledge of GDPR and best practices for compliance.
• Proficiency in Microsoft Office tools.

Preferred Skills:

• Experience supporting marketing efforts across a variety of sectors in a B2B context.

ASSUMPTION: Candidates with relevant certifications in digital marketing or CIM qualifications are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Career development opportunities
• Flexible hybrid working model
• Volunteering days

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AECOM operates in the Civil Engineering industry, focusing on delivering infrastructure solutions for various sectors, including transportation, buildings, water, new energy, and the environment.

Company Size: AECOM is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: AECOM was founded in 1990 and has since grown to become a global leader in its industry.

Company Description:

• AECOM is the world's trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle.
• The company specializes in advisory, planning, design, and engineering services for multiyear, multimillion-dollar projects for major rail and transit agencies.
• AECOM is committed to delivering a better world through its unrivaled technical and digital expertise, a culture of equity, diversity, and inclusion, and a commitment to environmental, social, and governance priorities.

Company Specialties:

• Cities
• Commercial & Residential
• Education
• Governments
• Healthcare
• Industrial
• Leisure & Hospitality
• Oil, Gas & Chemicals
• Power
• Sports & Venues
• Transportation
• and Water

Company Website: http://www.aecom.com

ASSUMPTION: AECOM's global presence and diverse project portfolio offer unique opportunities for professionals seeking to work on high-impact infrastructure projects.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring strategic thinking, project management, and stakeholder engagement skills.

Reporting Structure: The Strategic Marketing Manager will report directly to the Regional Marketing Director and collaborate with sector leaders, client account teams, and regional stakeholders.

Work Arrangement: This role operates on a hybrid work arrangement, with a mix of remote and on-site work.

Growth Opportunities:

• Progression to a senior marketing role within AECOM's global organization.
• Expanding responsibilities and team leadership opportunities as the company grows.
• Potential to work on high-profile projects and contribute to AECOM's sustainable legacies strategy.

ASSUMPTION: This role offers excellent growth opportunities for marketing professionals seeking to advance their careers in a global organization.

🌍 Location & Work Environment

Office Type: AECOM's London office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): AECOM's London office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• London is a major global city with a thriving business ecosystem, offering ample opportunities for networking and professional development.
• The city is home to a diverse range of industries, including finance, technology, and creative sectors.
• London's vibrant culture and rich history provide a unique backdrop for working and living.

Work Schedule: The hybrid work arrangement allows for flexibility in managing work-life balance, with a mix of remote and on-site work.

ASSUMPTION: Working in AECOM's London office offers a dynamic and stimulating work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager to discuss the role and assess cultural fit.
• In-person or virtual interview with a panel of stakeholders, including sector leaders and regional marketing team members.
• Final round interview with the regional marketing director or another senior leader.

Key Assessment Areas:

• Strategic thinking and planning skills.
• Ability to manage multiple projects and stakeholders effectively.
• Strong communication and presentation skills.
• Understanding of market trends and client needs across multiple sectors.
• Proven experience in marketing, with a focus on digital marketing and campaign management.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Demonstrate your understanding of AECOM's business and the role's requirements in your application materials.
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Marketing, Strategic Planning, Campaign Management, Digital Marketing, Stakeholder Engagement, Market Research, Analytics, Social Media, Event Management, Content Creation, Brand Visibility, Business Growth, Client-Centric, GDPR, Microsoft Office

ASSUMPTION: AECOM's recruitment process is designed to assess candidates' strategic thinking, communication, and project management skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with these tools and technologies is desirable, but not required, as AECOM provides training and support to help employees develop their skills.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Excellence
• Innovation
• One AECOM
• Respect
• Responsibility
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Client-centric and focused on delivering exceptional customer experiences

Self-Assessment Questions:

• Do you align with AECOM's values, particularly in terms of safety, excellence, and integrity?
• Are you comfortable working in a global, matrixed organization with diverse stakeholders?
• Do you thrive in a dynamic, fast-paced work environment that requires adaptability and resilience?
• Are you committed to delivering exceptional customer experiences and exceeding client expectations?

ASSUMPTION: AECOM seeks candidates who embody its core values and are committed to delivering exceptional customer experiences in a dynamic, global work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management.
• Working in a global, matrixed organization may present unique communication and collaboration challenges.
• Balancing remote and on-site work may require self-discipline and time management skills.
• London's competitive job market may present challenges in attracting and retaining top talent.

ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a proactive approach to work-life balance.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of infrastructure and engineering sectors, as well as the ability to translate complex technical information into compelling marketing messages.
• AECOM's global presence and diverse project portfolio offer unique opportunities for professionals seeking to work on high-impact infrastructure projects with a global impact.
• Career progression in AECOM may involve transitioning to senior marketing roles or exploring opportunities in related fields, such as business development or client relationship management.

ASSUMPTION: This role offers unique opportunities for marketing professionals seeking to work on high-impact infrastructure projects with a global impact and advance their careers in a global organization.

📝 Sample Projects

• Developing and executing a marketing campaign for a major infrastructure project, such as a new transit line or airport expansion, to enhance brand visibility and drive business growth.
• Conducting market research to inform value propositions, messaging, and competitive positioning for AECOM's transportation sector, focusing on emerging trends in mobility and sustainability.
• Creating targeted content, such as case studies and blog posts, to showcase AECOM's expertise in delivering sustainable infrastructure solutions for clients in the water and environment sectors.

ASSUMPTION: These sample projects demonstrate the strategic and creative nature of the marketing challenges faced by AECOM's Strategic Marketing Manager.

❓ Key Questions to Ask During Interview

• Can you describe the marketing priorities for AECOM's infrastructure sectors in the next 1-3 years?
• How does AECOM support the professional development and career growth of its marketing team members?
• What are the key challenges and opportunities facing AECOM's marketing team in the next 1-3 years?
• How does AECOM's hybrid work arrangement support work-life balance and employee well-being?
• What are the key performance indicators (KPIs) used to measure the success of AECOM's marketing campaigns, and how are they tracked and reported?

ASSUMPTION: These questions demonstrate your interest in AECOM's marketing strategy, career development opportunities, and the role's key performance indicators.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, campaign management, and stakeholder engagement.
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
• If selected for an interview, be prepared to discuss your understanding of AECOM's business and the role's requirements.
• Follow up with the hiring manager one week after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.