📌 Core Information
🔹 Job Title: Strategic Marketing Manager
🔹 Company: First National Bank
🔹 Location: Omaha - FN Tower, Nebraska
🔹 Job Type: Full-Time, Hybrid (Onsite 3+ days/week)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for assigned prospects, partners, verticals, or segments.
- Collaborating with internal and external stakeholders to ensure effective communication and execution of marketing plans.
- Serving as the marketing expert for assigned prospects, partners, verticals, or segments, both internally and externally.
- Conducting market research, competitive analysis, and implementing marketing initiatives based on research findings.
- Assisting in marketing efforts for new business development support as assigned.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute marketing strategies that achieve defined prospect/partner/segment/vertical goals.
✅ Document lifecycle journeys, audience manifesto, and personas in the marketing strategy.
✅ Create a marketing plan fueled by insight-driven strategies and accomplish agreed-upon goals.
✅ Manage the spend of approved marketing funds and forecast, report, and oversee marketing plan results.
✅ Analyze and report on the effectiveness of marketing campaigns/tactics.
✅ Understand the data needed for formation of P&L so proposals can be built by Business Development (BD) or Account Executive (AE) or Customer Management Strategist to obtain funding for all marketing plans.
✅ Work with BD, AE, Strategist, Client Manager (CM), Marketing Project Management (MPM) and other stakeholders internally to ensure Marketing Strategy and Marketing Plan are approved, funded, accurate, and understood.
✅ Serve as the Marketing Expert for the assigned partner, segment, or vertical both internally and externally.
✅ Develop and approve all creative and communication for assigned prospects, partners, segments, and verticals.
✅ Assist in marketing efforts in new business development support as assigned.
ASSUMPTION: This role involves a mix of strategic planning, creative development, and stakeholder management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in developing marketing strategies, leading marketing efforts, marketing coordination, and/or marketing creative development.
Required Skills:
- Proven experience in leveraging multiple channels for optimized go-to-market strategies.
- Ability to communicate feedback on creative development to obtain simplified and customer-centric creative.
- Strong ability to work and communicate in a team setting, while managing time and projects independently and proactively.
- In-depth conceptual and practical knowledge in marketing discipline.
- Inclination to take initiative to solve problems.
- Strong relationship development skills with the ability to influence for new ways of thinking.
- Thrive in a fast-moving environment with high tolerance for change.
- Excellent oral and written communication skills.
- Knowledge of design best practices and a strong understanding of brand marketing.
Preferred Skills:
- Experience with external client management.
- Past work at an advertising agency or working with advertising agencies.
ASSUMPTION: Candidates with experience in external client management and working with advertising agencies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,061 - $132,099 per year (base pay). Final compensation offer to candidate may vary based upon work experience, education, and/or skill level.
Benefits:
- Medical, Dental, Vision Insurance
- 401k with matching contributions
- Time Off Programs
- Health Savings Account (HSA)/Dependent Care
- Employee Banking
- Growth Opportunities
- Tuition Assistance
- Short-Term/Long-Term Disability Insurance
Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with an anticipated onsite presence of 3 or more days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level and location. The final compensation offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. First National Bank (FNBO) is a bank holding company with a focus on providing various financial products and services.
Company Size: 5,001-10,000 employees. As a larger organization, FNBO offers opportunities for career growth and development.
Founded: 1968. FNBO has a long history in the banking industry and a strong presence in Nebraska.
Company Description:
- FNBO offers a variety of banking services, including commercial lending, small business and consumer banking, mortgage services, wealth management and investment services, and treasury services.
- The company is committed to providing a modern, flexible workplace and offers benefits to support employees' physical and financial health.
- FNBO is an equal opportunity employer and values diversity, inclusion, and belonging in the workplace.
Company Specialties:
- Commercial Lending
- Small Business and Consumer Banking
- Mortgage Services
- Wealth Management and Investment Services
- Treasury Services
Company Website: First National Bank of Omaha
ASSUMPTION: FNBO's size and industry provide opportunities for career growth and exposure to various aspects of the banking industry.
📊 Role Analysis
Career Level: Mid-level. This role requires a strategic mindset, strong communication skills, and experience in marketing strategy development and execution.
Reporting Structure: The Strategic Marketing Manager reports directly to the Business Development Manager, Account Executive, Vertical Owner, or Strategist.
Work Arrangement: Hybrid. The role requires an onsite presence of 3 or more days per week, with the remaining days worked remotely.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the marketing department.
- Opportunities to work on high-impact projects and gain exposure to various aspects of the banking industry.
- Access to professional development and training opportunities through FNBO's growth and learning programs.
ASSUMPTION: The Strategic Marketing Manager role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires an onsite presence of 3 or more days per week, with the remaining days worked remotely.
Office Location(s): Omaha - FN Tower, Nebraska
Geographic Context:
- Omaha is the largest city in Nebraska, with a population of over 440,000.
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and communities to choose from.
- Omaha is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues.
Work Schedule: Full-time, 40 hours per week. The hybrid work arrangement allows for flexibility in scheduling and work-life balance.
ASSUMPTION: The hybrid work arrangement and location in Omaha provide opportunities for a good work-life balance and exposure to a vibrant urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final round interview with the department head or senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy development and execution
- Creative development and communication skills
- Stakeholder management and collaboration
- Problem-solving and analytical skills
- Cultural fit and alignment with FNBO's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your marketing strategy development, creative development, and stakeholder management experience.
- Research FNBO's marketing department and company culture to demonstrate your enthusiasm and fit for the role.
ATS Keywords: Marketing Strategy, Creative Development, Stakeholder Management, Problem Solving, Marketing Plan, Campaign Management, Customer Insights, Brand Marketing, Marketing Expert, Marketing Coordination, Marketing Execution
ASSUMPTION: FNBO's application process is designed to assess candidates' marketing strategy development, creative development, and stakeholder management skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The Strategic Marketing Manager role requires proficiency in marketing automation, CRM, project management, design, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Adaptable
- Responsible
Work Style:
- Strategic mindset
- Strong communication skills
- Ability to work effectively with various stakeholders
- Problem-solving orientation
- Adaptability to change
Self-Assessment Questions:
- How have you demonstrated a strategic mindset in developing and executing marketing strategies in previous roles?
- Can you provide an example of a time when you had to communicate complex marketing concepts to non-marketing stakeholders effectively?
- How do you approach working with diverse teams and managing projects independently and proactively?
ASSUMPTION: FNBO values candidates who align with their customer-centric, collaborative, inclusive, adaptable, and responsible work culture.
⚠️ Potential Challenges
- Managing multiple stakeholders with varying priorities and expectations.
- Keeping up with industry trends and best practices in marketing strategy development and execution.
- Balancing creative development and data-driven decision-making.
- Adapting to changes in the marketing landscape and customer preferences.
ASSUMPTION: The Strategic Marketing Manager role presents challenges related to stakeholder management, industry trends, and adaptability to change.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role in a smaller organization, this role offers more exposure to senior leadership and opportunities for career growth.
- In contrast to a Marketing Specialist role, this position requires a broader range of marketing skills and more strategic decision-making.
- Compared to a Marketing Director role, this role offers more hands-on experience in marketing strategy development and execution.
ASSUMPTION: The Strategic Marketing Manager role offers a unique blend of strategic, creative, and operational responsibilities, with opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch, including channel planning, creative development, and execution.
- Conducting market research and competitive analysis to inform marketing strategy and tactics for an existing product or service.
- Managing a marketing campaign for a customer acquisition or retention initiative, including budget management, stakeholder communication, and performance analysis.
ASSUMPTION: The Strategic Marketing Manager role involves a variety of projects that require strategic planning, creative development, and stakeholder management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the assigned prospect, partner, vertical, or segment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the marketing department and the broader organization?
- How does the company foster a culture of collaboration and inclusivity, and what initiatives are in place to support diversity, equity, and inclusion?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: First National Bank of Omaha - Strategic Marketing Manager
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your marketing strategy development, creative development, and stakeholder management experience.
- Research FNBO's marketing department and company culture to demonstrate your enthusiasm and fit for the role.
- Follow up with the hiring manager one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
