📌 Core Information
🔹 Job Title: Strategic Marketing Manager
🔹 Company: Meridian Bioscience, Inc.
🔹 Location: Remote
🔹 Job Type: Other (On-site with up to 25% travel)
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading global pre-launch activities of new products
- Cross-functional collaboration with R&D, Operations, QA/RA, Project Management, Product Management, Finance, and Sales
- Developing sustainable product go-to-market plans and launch strategies
- Identifying and driving potential business opportunities for growth
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively across various departments.
📋 Key Responsibilities
✅ Lead the global pre-launch activities of new products
✅ Partner with cross-functional teams to move products through the pipeline
✅ Outline product requirements and build go-to-market and launch plans
✅ Collaborate with commercial marketing and sales training to equip the sales force
✅ Complete market assessments, build business cases, and make recommendations for new products
✅ Establish relationships with key opinion leaders to gather technical information and understand market trends
✅ Help identify, assess, and drive potential business opportunities
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and project management skills to successfully launch new products.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field OR degree in a related scientific discipline with appropriate experience. MBA preferred
Experience: At least five years of experience in marketing in clinical laboratory diagnostics
Required Skills:
- IVD market and product knowledge
- Strong business acumen, analytical skills, and strategy development skills
- Strong project management and organizational skills
- Strong drive for results and business ownership
- Excellent interpersonal, organizational, written, and oral communication skills
- Ability to work independently and collaboratively in a team setting
- Ability to travel up to 25% of the time
Preferred Skills:
- Experience in the IVD industry and/or clinical diagnostic labs
- Coachability for rapid adaptation to company processes
ASSUMPTION: Candidates with a strong background in clinical laboratory diagnostics marketing and relevant experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Strategic Marketing Manager with 5-10 years of experience in the biotechnology sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Meridian Bioscience operates in the biotechnology research industry, focusing on the development and manufacturing of diagnostic products.
Company Size: Meridian Bioscience has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: The company was founded in 1976 and has since grown to become a leading provider of life science solutions.
Company Description:
- Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets, and distributes a broad range of innovative diagnostic products.
- The company is dedicated to developing and delivering better solutions that give answers with speed, accuracy, and simplicity, redefining the possibilities of life from discovery to diagnosis.
- Meridian Bioscience offers a collaborative and innovative culture, allowing interested candidates to discover and create cutting-edge solutions to tough problems.
Company Specialties:
- PCR
- qPCR
- Reverse transcriptase
- Next generation sequencing
- In vitro diagnostic reagents
- Biomarker discovery
- Lyo-ready qPCR
- Immuno blocking reagents
- Antigens
- Antibodies
- Immunoglobulins
- Immunoassays
- and Nucleotides
Company Website: http://www.meridianbioscience.com/lifescience
ASSUMPTION: Meridian Bioscience's focus on innovation and collaboration creates an environment where motivated individuals can thrive and make a significant impact.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring strategic thinking, project management, and cross-functional collaboration skills.
Reporting Structure: The Strategic Marketing Manager reports directly to the Vice President of Marketing and works closely with various departments, including R&D, Operations, QA/RA, Project Management, Product Management, Finance, and Sales.
Work Arrangement: This role is on-site with up to 25% travel, offering flexibility for remote work while maintaining a presence in the office and at other Meridian Bioscience locations.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the marketing department
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects and gain experience in various aspects of the business
ASSUMPTION: This role offers growth opportunities based on individual performance, company growth, and the candidate's interest in expanding their responsibilities.
🌍 Location & Work Environment
Office Type: Meridian Bioscience's headquarters is located in Memphis, Tennessee, with remote work flexibility for this role.
Office Location(s): 5171 Wilfong Rd, Memphis, Tennessee 38134, US
Geographic Context:
- Memphis, Tennessee, is known for its rich history, cultural attractions, and affordable cost of living.
- The city offers a diverse range of neighborhoods and communities, providing various housing and lifestyle options.
- Memphis is strategically located near major transportation hubs, making it easily accessible for travel.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and up to 25% travel
ASSUMPTION: The remote work flexibility offered by Meridian Bioscience allows candidates to balance their professional and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other department heads
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Project management and organizational skills
- Industry knowledge and market awareness
- Cultural fit and alignment with Meridian Bioscience's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the IVD industry and Meridian Bioscience's products and services
- Prepare examples of your strategic thinking, project management, and cross-functional collaboration skills
- Research Meridian Bioscience's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Marketing, Product Development, Launch Strategy, Market Assessment, Business Case, Strategic Planning, Cross-Functional Collaboration, IVD, Clinical Laboratory Diagnostics, Biotech
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, industry knowledge, and cultural fit with Meridian Bioscience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management positions and can be learned or adapted to based on the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
- Customer Focus
Work Style:
- Strategic and forward-thinking
- Cross-functional and collaborative
- Adaptable and coachable
- Results-driven and business-focused
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative environment?
- Are you comfortable working cross-functionally and managing multiple projects simultaneously?
- Can you adapt quickly to new processes and learn from feedback?
- Do you have a strong drive for results and a business-focused mindset?
- Are you an effective communicator, both written and orally?
ASSUMPTION: Meridian Bioscience values candidates who are strategic thinkers, collaborative, adaptable, and results-driven, with strong communication skills.
⚠️ Potential Challenges
- Balancing multiple projects and priorities simultaneously
- Managing cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to a dynamic and evolving business environment
- Travel requirements up to 25% of the time
- Meeting tight deadlines and project timelines
ASSUMPTION: The Strategic Marketing Manager role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on new product development and launch strategies
- This role requires a strong understanding of the IVD industry and clinical laboratory diagnostics market
- Career progression in this role may lead to senior marketing or management positions within the marketing department
ASSUMPTION: This role is unique in its focus on new product development and launch strategies within the IVD industry, offering a distinct career path for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new IVD product, including market assessments, competitive analyses, and sales tools
- Collaborating with cross-functional teams to launch a new product, ensuring all departments are aligned and prepared for the launch
- Identifying and driving potential business opportunities for growth, such as new product lines or market expansions
ASSUMPTION: The Strategic Marketing Manager will work on various projects that require strategic thinking, cross-functional collaboration, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical product development process at Meridian Bioscience?
- How does the marketing department collaborate with other departments, such as R&D and Sales?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in these areas?
- How does Meridian Bioscience support the professional growth and development of its employees?
- What is the company's long-term vision for the Strategic Marketing Manager role, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking, project management, and cross-functional collaboration skills
- Research Meridian Bioscience's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
