📌 Core Information
🔹 Job Title: Strategic Marketing Manager
🔹 Company: AECOM
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Collaborating with sector leaders and regional stakeholders to develop integrated marketing plans.
- Designing and delivering tailored marketing campaigns to support brand visibility and business growth.
- Reporting on campaign performance and contributing to strategic planning.
- Managing a calendar of integrated marketing activities, including events, social media, thought leadership, and editorial content.
- Conducting market research to inform value propositions, messaging, and competitive positioning across diverse sectors.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders. The ideal candidate will have experience in a B2B marketing environment and be comfortable working in a global, matrixed organization.
📋 Key Responsibilities
✅ Collaborate with sector leaders, client account teams, and regional stakeholders to ensure marketing strategies reflect client needs and market opportunities.
✅ Build strong relationships with internal stakeholders to align marketing efforts with business priorities across both established and emerging sectors.
✅ Develop and implement integrated marketing plans using the SOSTAC framework, including clear objectives, audience targeting, tactics, ownership, and performance metrics.
✅ Design and deliver tailored marketing campaigns that support brand visibility and business growth across multiple sectors.
✅ Report on campaign performance and marketing activity to regional leadership and contribute to strategic planning.
✅ Partner with content and creative teams to develop compelling messaging and multi-format content strategies.
✅ Conduct market research to inform value propositions, messaging, and competitive positioning across diverse sectors.
✅ Use analytics tools to measure campaign effectiveness and adjust strategies based on insights.
✅ Manage a calendar of integrated marketing activities, including events, social media, thought leadership, and editorial content.
✅ Write and schedule social media content to support strategic initiatives and enhance brand presence.
✅ Organise and manage events (virtual and in-person), including logistics, collateral, and stakeholder engagement.
✅ Create targeted content such as case studies, blogs, award entries, and client communications aligned with brand messaging.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting. The ideal candidate will be comfortable working in a dynamic environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Degree in Marketing, Business, or a related field.
Experience: Previous experience in a similar marketing role, ideally within a professional services or B2B environment.
Required Skills:
- Proven experience in stakeholder engagement, content creation, and campaign management.
- Strong digital marketing skills, including account-based marketing and thought leadership.
- Ability to connect marketing activities to brand and business outcomes.
- Strong understanding of market trends and client needs across multiple sectors.
- Excellent writing, editing, and presentation skills.
- Experience working in a global, matrixed organization is advantageous.
- Self-motivated with a proactive, client-centric mindset.
- Knowledge of GDPR and best practices for compliance.
- Proficiency in Microsoft Office tools.
Preferred Skills:
- Experience supporting marketing efforts across a variety of sectors in a B2B context.
ASSUMPTION: While a degree in Marketing or a related field is required, AECOM values transferable skills and encourages applicants to apply if they meet some of the requirements or have relevant experience.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (AI estimated based on industry standards for a Marketing Manager role in London)
Benefits:
- Career development opportunities
- Flexible hybrid working model
- Volunteering days
Working Hours: Full-time, typically 37.5 hours per week, with flexibility to work remotely some days.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AECOM is a global infrastructure consulting firm, providing professional services throughout the project lifecycle, from advisory and planning to program and construction management. Its clients include public and private sector organizations across various industries, such as transportation, buildings, water, new energy, and the environment.
Company Size: AECOM is a large organization with over 50,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and clients.
Founded: AECOM was founded in 1990 and has since grown into a Fortune 500 firm with revenue of $14.4 billion in fiscal year 2023.
Company Description:
- AECOM delivers a better world through its unrivaled technical and digital expertise, a culture of equity, diversity, and inclusion, and a commitment to environmental, social, and governance priorities.
- The company's global team of over 50,000 professionals provides innovative solutions to complex challenges, creating sustainable legacies for future generations.
- AECOM is committed to delivering a better world for its clients, communities, and the environments it lives in.
Company Specialties:
- Civil Engineering
- Transportation
- Buildings
- Water
- New Energy
- The Environment
Company Website: http://www.aecom.com
ASSUMPTION: AECOM's global presence and diverse project portfolio offer unique opportunities for professional growth and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the mid-level management tier, requiring strategic thinking, stakeholder management, and campaign execution skills.
Reporting Structure: The Strategic Marketing Manager will report directly to the Regional Marketing Director and collaborate with sector leaders, client account teams, and regional stakeholders.
Work Arrangement: This role operates on a hybrid work model, with a mix of remote and on-site work. The specific arrangement may vary depending on the needs of the business and the employee's preferences.
Growth Opportunities:
- AECOM's large size and diverse project portfolio offer opportunities for career progression within the marketing function or across other disciplines within the organization.
- The company's commitment to employee development and career growth provides opportunities for professional advancement.
- Working on high-profile, complex projects allows employees to gain valuable experience and expand their skillsets.
ASSUMPTION: The Strategic Marketing Manager role offers a unique opportunity to work on diverse projects, collaborate with various stakeholders, and contribute to the growth and success of AECOM's marketing efforts.
🌍 Location & Work Environment
Office Type: AECOM's London office is a modern, collaborative workspace with a mix of open-plan and private spaces.
Office Location(s): 13355 Noel Road, Suite 400, Dallas, Texas 75240, US (Headquarters); 300 S Grand Ave, Los Angeles, California 90071, US; 138 Sha Tin Rural Committee Rd, Sha Tin, Hong Kong, HK; 100 Park Ave, New York, NY 10017, US; and other global locations.
Geographic Context:
- London is a major global city with a thriving business ecosystem, offering ample opportunities for networking and professional growth.
- The city's diverse cultural scene and vibrant neighborhoods provide a high quality of life for residents.
- London's strategic location in Europe makes it an ideal base for working with clients across the continent and beyond.
Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with a core working day of 10:00 AM to 4:00 PM and the ability to work remotely some days.
ASSUMPTION: AECOM's London office provides a dynamic, collaborative work environment that supports professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant stakeholders
- Final interview with the Regional Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Stakeholder management and communication skills
- Campaign execution and project management skills
- Digital marketing and analytics skills
- Cultural fit and alignment with AECOM's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of AECOM's business and the specific requirements of the Strategic Marketing Manager role.
- Showcase your ability to develop and implement integrated marketing plans and measure their effectiveness.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Strategic Marketing, Integrated Marketing, Campaign Management, Stakeholder Engagement, Digital Marketing, Analytics, Marketing Planning, B2B Marketing, Professional Services, Global Marketing
ASSUMPTION: AECOM's recruitment process is designed to assess candidates' strategic thinking, stakeholder management, and campaign execution skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The Strategic Marketing Manager will be expected to use a range of tools and technologies to develop and execute marketing campaigns, manage projects, and analyze performance.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Excellence
- Innovation
- One AECOM
- Respect
- Responsibility
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering business outcomes
- Adaptable and comfortable working in a dynamic, global organization
- Strategic and forward-thinking
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- How do you align marketing strategies with business priorities and client needs?
- Can you provide an example of a successful marketing campaign you've led or contributed to, and how you measured its effectiveness?
- How do you manage relationships with internal stakeholders, such as sector leaders and client account teams?
- How do you stay up-to-date with market trends and client needs across multiple sectors?
- How do you balance strategic planning with day-to-day campaign execution and project management?
ASSUMPTION: AECOM values employees who align with its core values and work style, demonstrating a strong cultural fit with the organization.
⚠️ Potential Challenges
- The role may require managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- Working in a global, matrixed organization can present unique challenges in terms of communication and collaboration.
- The role may involve working with diverse stakeholders, requiring strong interpersonal and stakeholder management skills.
- The hybrid work arrangement may present challenges in terms of maintaining work-life balance and managing remote work effectively.
ASSUMPTION: The Strategic Marketing Manager role offers a unique opportunity to work on diverse projects, collaborate with various stakeholders, and contribute to the growth and success of AECOM's marketing efforts. However, it also presents challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a strong focus on strategic planning, stakeholder management, and campaign execution.
- Unlike some marketing roles, this position is not focused on a specific industry or sector, allowing for a broader range of experience and exposure to diverse markets.
- Career progression in this role may involve moving into a more senior marketing leadership position or transitioning into a related discipline within AECOM, such as business development or client relationship management.
ASSUMPTION: The Strategic Marketing Manager role offers a unique opportunity to work on diverse projects, collaborate with various stakeholders, and contribute to the growth and success of AECOM's marketing efforts. However, it also presents challenges that require strong organizational skills, adaptability, and effective communication.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to launch a new service offering in the transportation sector.
- Conducting market research to inform the positioning and messaging for a new infrastructure project in the water sector.
- Managing a virtual event series to engage clients and stakeholders in AECOM's latest thought leadership content.
ASSUMPTION: The Strategic Marketing Manager role involves a mix of strategic planning, creative execution, and analytical reporting. The specific projects and tasks may vary depending on the needs of the business and the priorities of the regional marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing priorities for AECOM's European and Indian operations?
- How does the regional marketing team collaborate with sector leaders and client account teams to ensure marketing strategies align with business priorities?
- What are the key challenges and opportunities facing AECOM's marketing efforts in the next 12-24 months?
- How does AECOM support the professional development and career growth of its marketing employees?
- What is the typical career path for a Strategic Marketing Manager at AECOM?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and allows you to gain a deeper understanding of AECOM's marketing organization and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, such as strategic marketing, stakeholder engagement, and campaign management.
- Prepare examples of successful marketing campaigns you've led or contributed to, and how you measured their effectiveness.
- If applicable, prepare examples of your portfolio or relevant work samples to showcase your creative and analytical skills.
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
