📌 Core Information
🔹 Job Title: Strategic Marketing Manager
🔹 Company: CRB
🔹 Location: St. Louis, Missouri, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for assigned segments/services
- Driving demand generation and lead creation through digital and content marketing
- Collaborating with cross-functional teams to ensure alignment and maximize impact
- Managing multiple initiatives on tight timelines while meeting budget and quality expectations
ASSUMPTION: This role requires a proactive, results-driven marketer with strong collaboration skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop, implement, and execute strategic marketing plans that align with assigned segments and services, supporting the company’s overall business objectives and growth goals
✅ Serve as the primary marketing partner for assigned segments
✅ Drive web and social media strategy for assigned segments to strengthen positioning, engagement, and demand generation
✅ Create, manage, and execute integrated marketing campaigns to generate leads and communicate the value of our offerings
✅ Lead analytics efforts and provide data-driven recommendations for continuous improvement
✅ Develop optimized thought leadership content in collaboration with subject matter experts
✅ Contribute to the management and maintenance of the company website, ensuring content is up to date, accurate, and aligned with marketing priorities
✅ Support project marketing efforts in partnership with clients, including milestones and award submittals
✅ Collaborate with the Trade Show Manager to develop and execute event strategies
ASSUMPTION: This role requires a strong understanding of digital marketing, demand generation, lead generation, and analytics, as well as the ability to absorb and translate technical content.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, journalism, communication, or equivalent experience
Experience: Minimum of 8 years of progressive experience in a professional services marketing role with a focus on digital marketing, demand generation, lead generation, and analytics
Required Skills:
- Strong project management skills
- Ability to absorb and translate technical content
- Excellent verbal and written communication skills
- Creative mindset and ability to think outside the box
- Strong relationship-building skills
Preferred Skills:
- Experience in related industries such as engineering, construction, architecture, or other professional services
- Familiarity with life sciences manufacturing and/or food and beverage industries
- Proficiency with HubSpot, Adobe Creative Suite, Microsoft Office Suite, and tools related to marketing automation, event management, web content management, SEO, and marketing analytics
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and software is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Strategic Marketing Manager with 5-10 years of experience in the professional services sector, the estimated salary range is $110,000 - $150,000 per year. This estimate takes into account the company size, location, and the level of responsibility associated with this role.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time, with flexible hybrid work arrangement. Core hours are 8:00 AM - 5:00 PM CST, with the option to work remotely up to 2 days per week.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are based on typical benefits offered by companies of CRB's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: CRB operates in the construction industry, specializing in engineering, architecture, construction, and consulting solutions for the global life sciences and food & beverage industries. The construction industry is highly competitive, with a strong focus on project management, technical expertise, and client relationships.
Company Size: CRB is a mid-sized company with approximately 1,800 employees, providing a collaborative and dynamic work environment. This size allows for ample opportunities for growth and career advancement while maintaining a personal touch.
Founded: CRB was founded in 1984 and has since grown to become a leading provider of sustainable engineering, architecture, construction, and consulting solutions, with a rich history of serving clients throughout the world.
Company Description:
- CRB is a leading provider of sustainable engineering, architecture, construction, and consulting solutions to the global life sciences and food & beverage industries.
- The company is committed to driving success and positive change for its clients, employees, and communities.
- CRB is a privately held company with a strong focus on technical knowledge, creativity, and execution.
Company Specialties:
- Engineering
- Architecture
- Construction
- Consulting
- Biotechnology
- Food & Beverage
- Life Sciences
- Pharmaceuticals
- Science & Technology
Company Website: CRB USA
ASSUMPTION: CRB's focus on sustainability, innovation, and client success sets it apart in the competitive construction industry and provides a strong foundation for growth and career development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Strategic Marketing Manager reports directly to the Vice President of Marketing and works closely with various cross-functional teams, including Sales Services, Account Management, Project Management, Executive Leadership, and Strategic Communications.
Work Arrangement: This role offers a hybrid work arrangement, with employees working on-site for 3 days per week and remotely for up to 2 days per week.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Director or Vice President of Marketing
- Expansion into other areas of the business, such as account management or project management
- Opportunities to work on high-profile projects and contribute to the company's overall success
ASSUMPTION: The hybrid work arrangement provides a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance while still being accessible to their teams and clients.
🌍 Location & Work Environment
Office Type: CRB's offices are modern, collaborative workspaces designed to foster creativity and productivity. The company encourages open communication and cross-functional teamwork.
Office Location(s): CRB has multiple office locations across the United States, with the primary headquarters in Kansas City, Missouri. This role is based in the St. Louis, Missouri office.
Geographic Context:
- St. Louis is a major metropolitan area with a diverse economy and a strong focus on the life sciences and technology industries.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
- St. Louis has a humid subtropical climate, with hot summers and cold winters.
Work Schedule: The core work hours are 8:00 AM - 5:00 PM CST, with the option to work remotely up to 2 days per week.
ASSUMPTION: The St. Louis office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing and demand generation expertise
- Project management skills
- Communication and collaboration skills
- Cultural fit and alignment with CRB's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, demand generation, and project management.
- Be prepared to discuss your experience with marketing automation tools, event management, web content management, SEO, and marketing analytics.
- Demonstrate your ability to absorb and translate technical content by providing examples of successful marketing campaigns you've executed in the past.
- Showcase your creativity and ability to think outside the box by presenting innovative marketing ideas that align with CRB's business objectives.
ATS Keywords: Strategic Marketing, Digital Marketing, Demand Generation, Lead Generation, Analytics, Project Management, Marketing Strategy, Marketing Planning, Marketing Campaigns, Thought Leadership, Event Management, Web Content Management, SEO, Marketing Analytics, Professional Services Marketing, Life Sciences, Food & Beverage
ASSUMPTION: CRB's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a strong emphasis on behavioral-based questions.
🛠️ Tools & Technologies
- HubSpot
- Adobe Creative Suite
- Microsoft Office Suite
- Marketing automation tools (e.g., Marketo, Pardot)
- Event management tools (e.g., Cvent, Eventbrite)
- Web content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., Google Search Console, SEMrush)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Proficiency in relevant marketing tools and software is highly preferred for this role, as it is essential for executing marketing campaigns and measuring their success.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Sustainability
- Client Focus
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- Creative and strategic
- Client-focused and solution-oriented
Self-Assessment Questions:
- How do you embody CRB's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing project or campaign, and how did you handle it?
- How do you approach collaboration with cross-functional teams, and can you share a success story from a previous role?
ASSUMPTION: CRB's values and work style emphasize collaboration, innovation, and client focus, creating a dynamic and engaging work environment that fosters growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong project management skills and the ability to prioritize effectively
- Working with technical subject matter experts to create optimized thought leadership content, necessitating a strong understanding of technical content and the ability to translate it into compelling marketing materials
- Keeping up with industry trends and best practices in digital marketing, demand generation, and lead generation, requiring continuous learning and professional development
- Balancing on-site and remote work, ensuring productivity and engagement in both environments
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning and development, and effective communication and collaboration with team members and stakeholders.
📈 Similar Roles Comparison
- Compared to other strategic marketing roles in the professional services sector, this position offers a unique blend of strategic planning, digital marketing, and project management responsibilities, with a strong focus on driving demand generation and supporting the full opportunity lifecycle
- In the life sciences and food & beverage industries, CRB's focus on sustainability and innovation sets it apart from competitors, providing a strong foundation for growth and career development
- Within CRB, this role offers opportunities for advancement within the marketing department and expansion into other areas of the business, such as account management or project management
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for strategic marketing professionals looking to advance their careers in the professional services sector.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for CRB's life sciences segment, including SEO, content marketing, social media, and paid advertising campaigns
- Creating and managing a thought leadership campaign focused on the latest trends and best practices in life sciences manufacturing, in collaboration with CRB's technical subject matter experts
- Supporting the launch of a new CRB service line by developing and executing a targeted marketing campaign to generate leads and raise awareness of the company's expanded capabilities
ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the Strategic Marketing Manager role at CRB.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for a project like this, and how is it allocated across different channels and activities?
- How does the marketing team collaborate with the sales team to ensure alignment and maximize impact?
- What are the most significant challenges facing the life sciences and food & beverage industries, and how does CRB differentiate itself to address these challenges?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does CRB support work-life balance for its employees, particularly those working in a hybrid arrangement?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role's responsibilities, the company's culture, and the industry's challenges, showcasing the candidate's interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, demand generation, and project management
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing, and be ready to discuss your approach to strategic planning, digital marketing, and project management
- If selected for an interview, research CRB's company culture, values, and industry focus to demonstrate your understanding of the organization and its mission
- Follow up with the hiring manager or HR department within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
