Strategic Marketing (New Product) - Cement Business

📌 Core Information

🔹 Job Title: Strategic Marketing (New Product) - Cement Business

🔹 Company: The Siam Cement Public Company Limited

🔹 Location: Bangkok, Thailand

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans for new S-curve products
• Conducting market research and competitor analysis
• Collaborating with cross-functional teams for strategy alignment
• Driving brand positioning, messaging, and campaign planning
• Monitoring campaign performance and providing data-driven recommendations
• Assisting in product portfolio planning and strategic roadmap development
• Exploring overseas market entry strategies and localization opportunities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication to drive new product marketing efforts.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans for new S-curve products, from market analysis to launch and post-launch growth

✅ Conduct market research and competitor analysis to identify trends, insights, and growth opportunities

✅ Collaborate with cross-functional teams (e.g. R&D, Sales, Product Management) to ensure alignment of marketing strategies

✅ Drive brand positioning, messaging, and campaign planning tailored to target segments

✅ Monitor campaign performance, analyze KPIs, and provide data-driven recommendations for optimization

✅ Assist in product portfolio planning and strategic roadmap development

✅ Explore and evaluate overseas market entry strategies and localization opportunities

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree or higher in Marketing, Business, Economics, Finance, Marketing and related fields (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)

Experience: 1-5 years of experience in strategic marketing, brand management, or product marketing.

Required Skills:

• Excellent communication and collaboration skills
• Good communication skills in both spoken and written English (minimum TOEIC score of 550 or B1 level proficiency)
• Experience in launching new products or entering new markets (strong advantage)

Preferred Skills:

• Experience in the cement industry or related sectors
• Familiarity with marketing automation tools and analytics platforms

ASSUMPTION: Candidates with relevant industry experience and a strong academic background will be favored for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for marketing roles in Thailand with 2-5 years of experience, the estimated salary range is THB 50,000 - 80,000 per month.

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses and incentives
• Opportunities for professional development and training

Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Monday - Friday)

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: The Siam Cement Public Company Limited operates in the packaging and containers manufacturing industry, with a focus on cement and related products.

Company Size: With 77 employees, the company is a small to mid-sized enterprise, offering a close-knit work environment and opportunities for growth.

Founded: Established in 1965, the company has a long history and extensive experience in its industry.

Company Description:

• Focuses on the production and distribution of cement and related products
• Emphasizes innovation and sustainability in its operations
• Cultivates a collaborative and inclusive work environment

Company Specialties:

• Cement production and distribution
• Packaging and containers manufacturing
• Sustainable business practices

Company Website: http://www.siamkraft.com

ASSUMPTION: As a smaller company, applicants can expect a more personal and hands-on work environment, with opportunities for direct impact on business outcomes.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in strategic marketing and new product launches.

Reporting Structure: The role reports directly to the Marketing Manager and works closely with cross-functional teams, including R&D, Sales, and Product Management.

Work Arrangement: This is an on-site position, with opportunities for hybrid or remote work arrangements based on individual performance and company policies.

Growth Opportunities:

• Advancement to senior marketing roles within the company
• Expansion into related business units or international markets
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Given the company's size and focus on growth, there are opportunities for career progression and skill development in this role.

🌍 Location & Work Environment

Office Type: The company operates a single office location in Bangkok, Thailand.

Office Location(s): 1 Siam Cement Road, Bangsue, Bangkok 10800, TH

Geographic Context:

• Bangkok is a major urban center with a vibrant business environment
• The office is located in the Bangsue district, offering easy access to public transportation and amenities
• Bangkok is known for its diverse culture, rich history, and numerous attractions

Work Schedule: Standard office hours with flexibility for remote work arrangements based on individual performance and company policies.

ASSUMPTION: The work environment is collaborative and inclusive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning skills
• Communication and collaboration abilities
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Strategic Marketing, New Product Launch, Market Research, Competitor Analysis, Cross-Functional Collaboration, Brand Positioning, Campaign Planning, KPI Analysis, Product Portfolio Planning, Market Entry Strategies, Localization Opportunities, English Proficiency, Marketing Degree

ASSUMPTION: The application process is straightforward and focused on assessing candidates' marketing skills and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics platforms (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is expected, but training may be provided based on individual needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you stay updated with the latest marketing trends and best practices?
• Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
• How do you approach working with cross-functional teams to ensure alignment and collaboration?

ASSUMPTION: Applicants should demonstrate a strong work ethic, adaptability, and a customer-focused mindset to align with the company's values and work style.

⚠️ Potential Challenges

• Working in a small company may limit resources and budget for marketing initiatives
• Balancing multiple projects and stakeholders may require strong time management and prioritization skills
• Adapting to a dynamic and evolving business environment may present unique challenges
• Competition in the packaging and containers manufacturing industry may require continuous innovation and differentiation

ASSUMPTION: Applicants should be prepared to work in a fast-paced and sometimes challenging environment, with a focus on driving results and continuous improvement.

📈 Similar Roles Comparison

• This role focuses on new product marketing within the cement business, whereas related roles may focus on established products or other business units
• Compared to larger organizations, this role offers more direct impact on business outcomes and opportunities for growth
• Career progression may involve expanding into related business units or international markets, rather than moving up the corporate ladder

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing a go-to-market strategy for a new cement product, including market research, competitor analysis, and campaign planning
• Launching a marketing campaign to promote a new product line, including messaging, channel selection, and performance tracking
• Conducting a market analysis to identify growth opportunities for an existing product, and developing a strategic roadmap for expansion

ASSUMPTION: Sample projects should demonstrate the applicant's ability to develop and execute strategic marketing plans, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company approach innovation and staying competitive in the packaging and containers manufacturing industry?
• What is the company's approach to work-life balance, and how does it support employee well-being?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research the company and industry to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.