Strategic Marketing (New Product) - Cement Business

📌 Core Information

🔹 Job Title: Strategic Marketing (New Product) - Cement Business

🔹 Company: The Siam Cement Public Company Limited

🔹 Location: Bangkok, Thailand

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans for new S-curve products
• Conducting market research and competitor analysis
• Collaborating with cross-functional teams for strategy alignment
• Driving brand positioning, messaging, and campaign planning
• Monitoring campaign performance and providing data-driven recommendations
• Assisting in product portfolio planning and strategic roadmap development
• Exploring overseas market entry strategies and localization opportunities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams. Familiarity with the cement industry or related sectors would be beneficial.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans for new S-curve products, from market analysis to launch and post-launch growth

✅ Conduct market research and competitor analysis to identify trends, insights, and growth opportunities

✅ Collaborate with cross-functional teams (e.g., R&D, Sales, Product Management) to ensure alignment of marketing strategies

✅ Drive brand positioning, messaging, and campaign planning tailored to target segments

✅ Monitor campaign performance, analyze KPIs, and provide data-driven recommendations for optimization

✅ Assist in product portfolio planning and strategic roadmap development

✅ Explore and evaluate overseas market entry strategies and localization opportunities

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. Successful candidates should be comfortable working in a dynamic environment and adapting to changing market conditions.

🎯 Required Qualifications

Education: Bachelor's degree or higher in Marketing, Business, Economics, Finance, or related fields (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)

Experience: 1-5 years of experience in strategic marketing, brand management, or product marketing.

Required Skills:

• Excellent communication and collaboration skills
• Good communication skills in both spoken and written English (Minimum TOEIC score of 550 or B1 level proficiency)
• Experience in launching new products or entering new markets (Strong advantage)

Preferred Skills:

• Familiarity with the cement industry or related sectors
• Experience working with cross-functional teams in a multinational corporation

ASSUMPTION: This role requires a strong academic background in a relevant field and proven experience in strategic marketing. Candidates with industry-specific knowledge and multinational corporation experience will have an advantage.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Based on market research, the estimated salary range for this role in Thailand is THB 400,000 - 800,000 per year. This estimate is inclusive of base salary and variable compensation.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and multicultural work environment

Working Hours: Full-time position with standard office hours (Monday to Friday, 8:30 AM - 5:30 PM). Overtime may be required based on business needs.

ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: The Siam Cement Public Company Limited operates in the packaging and containers manufacturing industry, with a focus on cement and related products. The company is a significant player in the Thai market and has a strong presence in the Asia-Pacific region.

Company Size: The company has 11-50 employees, providing a dynamic and collaborative work environment. This size allows for close collaboration and rapid decision-making.

Founded: The company was founded in 1965 and has since grown to become a leading provider of packaging solutions in Thailand.

Company Description:

• The Siam Cement Public Company Limited is a packaging and containers manufacturing company based in Bangkok, Thailand.
• The company specializes in the production of cement and related products, catering to both local and international markets.
• The company is committed to sustainable practices and responsible business conduct.

Company Specialties:

• Cement and related products
• Packaging solutions
• Sustainable business practices

Company Website: http://www.siamkraft.com

ASSUMPTION: The company's focus on sustainability and responsible business conduct may indicate a preference for candidates who share these values and are committed to driving positive change in the industry.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the marketing function.

Reporting Structure: The role reports directly to the Marketing Manager and works closely with cross-functional teams, including R&D, Sales, and Product Management.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into regional or global marketing positions
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: The company's focus on growth and expansion may present opportunities for candidates to take on increased responsibilities and advance their careers within the organization.

🌍 Location & Work Environment

Office Type: The company operates a single office location in Bangkok, Thailand.

Office Location(s): 1 Siam Cement Road, Bangsue, Bangkok 10800, TH

Geographic Context:

• Bangkok is the capital and most populous city in Thailand, with a vibrant business environment and a diverse cultural scene.
• The office is located in the Bangsue district, offering easy access to public transportation and nearby amenities.
• The company's location in Thailand provides opportunities to work with both local and international clients.

Work Schedule: Standard office hours are Monday to Friday, 8:30 AM - 5:30 PM. Overtime may be required based on business needs.

ASSUMPTION: The company's location in Bangkok provides access to a dynamic business environment and a diverse talent pool, allowing for effective collaboration and knowledge sharing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and collaboration abilities
• Industry knowledge and market awareness
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in strategic marketing, brand management, or product marketing.
• Demonstrate strong communication skills and the ability to work effectively with cross-functional teams.
• Showcase your understanding of the cement industry and the company's products and services.
• Prepare thoughtful questions about the role, the team, and the company's growth plans.

ATS Keywords: Strategic Marketing, New Product Launch, Market Analysis, Competitor Analysis, Cross-Functional Collaboration, Brand Positioning, Campaign Planning, KPI Analysis, Product Portfolio Planning, Market Entry Strategies, Localization Opportunities, Communication Skills, Collaboration Skills, Product Launch, New Market Entry

ASSUMPTION: The company's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit. Successful candidates will demonstrate a strong understanding of the role and the company's products and services.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, SPSS, R)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is expected, but the company may provide training and support to help candidates develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity and ethical conduct
• Customer focus and excellence
• Collaboration and teamwork
• Innovation and continuous improvement
• Responsibility and sustainability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Focus on results and performance
• Openness to new ideas and continuous learning

Self-Assessment Questions:

• Do you share the company's commitment to integrity and ethical conduct?
• Are you comfortable working in a dynamic, cross-functional team environment?
• Do you have a proven track record of driving results and achieving performance targets?
• Are you open to new ideas and willing to learn from your colleagues and superiors?

ASSUMPTION: The company values a strong cultural fit and looks for candidates who align with their core values and work style. Successful candidates will demonstrate a commitment to the company's mission and a willingness to contribute to its growth and success.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills.
• The company operates in a competitive and dynamic market, presenting challenges in terms of market analysis and strategic decision-making.
• The role may involve occasional travel for market research or client meetings, requiring flexibility and adaptability.
• The company's focus on sustainability and responsible business conduct may present challenges in terms of balancing business objectives with environmental and social responsibilities.

ASSUMPTION: The role presents both opportunities and challenges, requiring candidates to demonstrate strong strategic thinking, adaptability, and a commitment to the company's mission and values.

📈 Similar Roles Comparison

• This role focuses on new product marketing within the cement industry, whereas related roles may involve established product marketing or marketing within different industries.
• The company's focus on sustainability and responsible business conduct sets it apart from competitors in the packaging and containers manufacturing industry.
• This role offers opportunities for career growth and development within the marketing function and the broader organization.

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on new product marketing within the cement industry and the company's commitment to sustainability make it a unique opportunity for candidates seeking to make a significant impact in a dynamic and growing sector.

📝 Sample Projects

• Developing a comprehensive market analysis and competitor analysis for a new S-curve product launch
• Collaborating with cross-functional teams to define brand positioning, messaging, and campaign planning for a new product
• Monitoring campaign performance and providing data-driven recommendations for optimization and improvement
• Assisting in product portfolio planning and strategic roadmap development for the cement business
• Exploring and evaluating overseas market entry strategies and localization opportunities for new products

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration, with a focus on driving results and achieving performance targets.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy and growth plans?
• What opportunities are there for professional development and career growth within the marketing function and the broader organization?
• How does the company support work-life balance for its employees?
• What is the company's approach to sustainability and responsible business conduct, and how does this role contribute to these efforts?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the company's growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in strategic marketing, brand management, or product marketing.
• Prepare for the interview by researching the company, its products, and its competitors, and by practicing common interview questions and your responses.
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.