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Strategic Marketing & Product Innovation Manager

Swiss American CDMO
Full-time
On-site
Carrollton, Texas, United States
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Strategic Marketing & Product Innovation Manager

πŸ”Ή Company: Swiss American CDMO

πŸ”Ή Location: Carrollton, Texas, United States

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Marketing & Product Development

πŸ”Ή Date Posted: June 16, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing marketing programs and supporting product innovation initiatives
  • Collaborating with cross-functional teams to execute marketing strategies
  • Gathering market data and generating product concept ideas
  • Analyzing market research findings and supporting product strategy
  • Attending trade shows and conferences to gather market intelligence

ASSUMPTION: This role requires a strong background in B2B marketing, with a passion for beauty and personal care products. The ideal candidate will have experience in skin care, health care, or manufacturing, and be proficient in marketing technologies and digital tools.

πŸ“‹ Key Responsibilities

βœ… Plan and execute promotional activities including print, social media, websites, trade shows, email/direct mail (CRM), and signage

βœ… Collaborate with internal teams and external partners to deliver a unified, omni-channel marketing message

βœ… Assist in the development, production, and distribution of promotional and collateral materials

βœ… Maintain the prospect/client database and manage ongoing communications to nurture leads and strengthen client relationships

βœ… Utilize basic design skills to help create visual communications for both internal and external purposes

βœ… Work with Sales and Client Services to help define how new products fit into the overall product portfolio

βœ… Support market research efforts by gathering data on trends and innovations and assist in generating product concept ideas

βœ… Contribute to analyzing market research findings to support product strategy, positioning, pricing, and target cost of goods recommendations

βœ… Support ingredient research and participate in cross-functional product planning meetings

βœ… Assist in managing focus groups and internal testing of product samples, and help create support materials

βœ… Monitor and report on the effectiveness of marketing campaigns and product launches, using data analytics to optimize strategies

βœ… Propose creative ideas for tactical marketing strategies, PR initiatives, events, and digital challenges

ASSUMPTION: This role requires strong communication, project management, and analytical skills. The ideal candidate will be able to handle multiple initiatives in a dynamic environment and have exceptional attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree (B.A.) or equivalent minimum of 3 years of related experience

Experience: 2-5 years of related experience in B2B marketing, with a focus on skin care, health care, or manufacturing

Required Skills:

  • Excellent written and verbal communication skills
  • Comprehensive understanding of both B2B and B2C marketing principles
  • Proficient in marketing technologies and digital tools, including Hubspot CRM, Canva, Adobe Suite (InDesign), and familiarity with website management platforms and digital advertising
  • Proficiency in Microsoft Office Suite and other essential digital collaboration tools
  • Strong project management abilities
  • Basic design skills to support the development of compelling visual communications
  • Exceptional attention to detail and strong organizational skills

Preferred Skills:

  • Experience with customer relationship management (CRM) software
  • Familiarity with the beauty and personal care industry
  • Experience in market research and data analysis

ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong passion for beauty, personal care, and therapeutics to excel in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in the personal care product manufacturing industry, the estimated salary range is $70,000 - $90,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time position with standard office hours, Monday through Friday, 8:00 AM to 5:00 PM. Occasional travel may be required to attend trade shows, conferences, and client meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and performance. The benefits listed are common for companies of this size in the industry but may vary based on the company's specific benefits package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Swiss American CDMO is a contract development and manufacturing organization specializing in skin care, sun care, and topical wound care products. They operate in the competitive personal care product manufacturing industry.

Company Size: With 201-500 employees, Swiss American CDMO is a mid-sized company. This size allows for a more collaborative work environment and opportunities for growth and advancement.

Founded: Founded in 1988, Swiss American CDMO has over 30 years of experience in the industry, providing a stable and established work environment.

Company Description:

  • Swiss American CDMO is a full-service CDMO delivering innovation and superior manufacturing solutions for over 30 years
  • They are obsessed with quality and strive to exceed expectations in all their products
  • Swiss American CDMO specializes in contract manufacturing and packaging, private labeling, and research and development

Company Specialties:

  • Contract Manufacturing and Packaging
  • Skin Care
  • Private Labeling
  • Wound Care
  • Personal Care
  • Medical Devices
  • Research & Development
  • Pharmaceuticals
  • Sun Care
  • OTC
  • and Innovation

Company Website: swissamericancdmo.com

ASSUMPTION: Swiss American CDMO is a well-established company with a strong focus on quality and innovation. They offer a comprehensive range of services and have a broad perspective on the industry, allowing them to provide novel and effective product solutions.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring 2-5 years of related experience. It offers opportunities for growth and advancement within the company.

Reporting Structure: The Strategic Marketing & Product Innovation Manager reports directly to the VP of Strategic Development and works closely with various teams, including Sales, Client Services, Research & Development, and Quality.

Work Arrangement: This is an on-site position with a moderate noise level and occasional travel required to attend trade shows, conferences, and client meetings.

Growth Opportunities:

  • Advancement within the marketing department or other departments within the company
  • Expanding skills and knowledge in marketing, product development, and related fields
  • Potential opportunities to lead projects or teams as experience and performance grow

ASSUMPTION: This role offers opportunities for career growth and advancement within the company. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: Corporate office environment with a moderate noise level

Office Location(s): 2055 Luna Road Suite 126, Carrollton, TX 75006, US

Geographic Context:

  • Carrollton, Texas, is a suburb of Dallas, offering a mix of urban and suburban living
  • The area has a humid subtropical climate, with hot summers and mild winters
  • Carrollton is home to various industries, including manufacturing, retail, and healthcare

Work Schedule: Standard office hours, Monday through Friday, 8:00 AM to 5:00 PM, with occasional travel required

ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and advancement within the company. The location offers a mix of urban and suburban living, with a moderate cost of living compared to other major cities in the United States.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with key stakeholders
  • Background check and offer

Key Assessment Areas:

  • Marketing and product development skills
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and product development experience
  • Prepare examples of successful marketing campaigns and product launches you've worked on
  • Research the company and industry to demonstrate your knowledge and enthusiasm
  • Practice common marketing and product development interview questions and prepare thoughtful responses

ATS Keywords: Marketing, Product Development, B2B, B2C, CRM, Digital Marketing, Adobe Suite, Microsoft Office, Project Management, Market Research, Data Analysis, Beauty, Personal Care, Therapeutics

ASSUMPTION: The interview process will focus on assessing the candidate's marketing and product development skills, as well as their cultural fit and alignment with the company's values. The ideal candidate will have a strong background in B2B marketing and a passion for beauty and personal care products.

πŸ› οΈ Tools & Technologies

  • Hubspot CRM
  • Canva
  • Adobe Suite (InDesign)
  • Microsoft Office Suite
  • Website management platforms (e.g., WordPress, Wix)
  • Digital advertising platforms (e.g., Google Ads, Facebook Ads)
  • Market research tools (e.g., SurveyMonkey, Google Forms)
  • Data analysis tools (e.g., Google Analytics, Excel)

ASSUMPTION: The ideal candidate will be proficient in marketing technologies and digital tools, including those listed above. They should also be willing to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality: Swiss American CDMO is obsessed with quality and strives to exceed expectations in all their products
  • Innovation: They are committed to delivering novel and more effective product solutions
  • Collaboration: They work closely with various teams to execute marketing strategies and support product innovation initiatives

Work Style:

  • Professional and collaborative office environment
  • Opportunities for growth and advancement within the company
  • Occasional travel required to attend trade shows, conferences, and client meetings

Self-Assessment Questions:

  • Do you have a strong passion for beauty, personal care, and therapeutics?
  • Are you comfortable working in a collaborative office environment with a moderate noise level?
  • Are you willing to travel occasionally to attend trade shows, conferences, and client meetings?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Swiss American CDMO, with a passion for beauty, personal care, and therapeutics. They will be comfortable working in a collaborative office environment and willing to travel occasionally.

⚠️ Potential Challenges

  • Occasional travel may be required to attend trade shows, conferences, and client meetings
  • The role may involve working on multiple initiatives simultaneously, requiring strong project management skills
  • The work environment may have a moderate noise level, which may not be suitable for candidates who prefer a quiet office environment
  • The role may require working with tight deadlines and managing complex information with clarity

ASSUMPTION: The ideal candidate will be comfortable with occasional travel, working in a collaborative office environment, and managing multiple initiatives simultaneously. They should also be able to work effectively with tight deadlines and manage complex information with clarity.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on both marketing and product development, requiring a strong background in B2B marketing and a passion for beauty and personal care products
  • Compared to other marketing roles, this position offers opportunities for growth and advancement within the company, as well as exposure to various aspects of the business
  • Compared to other product development roles, this position offers a unique perspective on the marketing side of the business, allowing the ideal candidate to contribute to both strategic and tactical initiatives

ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in B2B marketing and a passion for beauty and personal care products. It provides exposure to various aspects of the business and opportunities for growth and advancement within the company.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new product launch, including print, social media, websites, trade shows, email/direct mail (CRM), and signage
  • Conducting market research to gather data on trends and innovations and generating product concept ideas that align with the company's commitment to excellence in skin care, sun care, and therapeutic product innovation and manufacturing
  • Analyzing market research findings to support product strategy, positioning, pricing, and target cost of goods recommendations for an existing product line

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. The ideal candidate will have experience in marketing and product development and be able to contribute to strategic and tactical initiatives.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the overall marketing and product development strategy for the company?
  • What opportunities are there for growth and advancement within the company for this role?
  • How does the company support work-life balance for employees in this role?
  • What are the key challenges facing the marketing and product development teams, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and advancement. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as they arise.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the linked job posting
  • Tailor your resume and cover letter to highlight relevant marketing and product development experience
  • Prepare examples of successful marketing campaigns and product launches you've worked on
  • Research the company and industry to demonstrate your knowledge and enthusiasm
  • Practice common marketing and product development interview questions and prepare thoughtful responses
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.