📌 Core Information
🔹 Job Title: Strategic Marketing Specialist - FT - Days - MHS
🔹 Company: Memorial Healthcare System
🔹 Location: MHS - 3111 Executive Building, Hollywood, FL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing initiatives to drive service line growth and enhance brand engagement
- Managing project timelines, coordinating with teams, and overseeing production of marketing materials
- Collaborating with hospital and service line leaders, assessing needs, and prioritizing projects
- Ensuring brand consistency, managing promotional inventory, and supporting growth initiatives
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.
📋 Key Responsibilities
✅ Manages marketing requests in Workfront, tracking progress and providing regular updates to the Manager and MARCOM team
✅ Coordinates project timelines, assigns deadlines, and oversees production of materials such as ads, brochures, and sales kits
✅ Collaborates with Creative and Digital Teams to ensure effective design and optimized web content
✅ Manages contracts, invoicing, and business operations for Marketing, generating purchase orders, tracking invoices, and supporting Accounts Payable
✅ Supports the Marketing Team in executing and managing campaigns across system, hospital, and service lines, ensuring full activation of marketing tactics and evaluating campaign success
✅ Executes marketing initiatives to support growth across the system, hospitals, and service lines, aligning service line plans with the annual MARCOM strategy and collaborating with the Manager and creative teams on campaigns and advertising
✅ Manages digital marketing efforts, including social media, online ads, and SEO, writing and editing content across channels to ensure brand consistency and clear messaging
✅ Coordinates MARCOM, community, and health events, managing logistics, vendor relations, promotional materials, and budget, supporting event setup, and capturing consumer data for future outreach
ASSUMPTION: This role may require occasional weekend or evening work to support events and campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or Communications or in a job-related field (Required)
Experience: Minimum of three (3) years of progressive experience in planning, marketing, communications, market research, or a health-related discipline (Required)
Required Skills:
- Excellent verbal and written communications skills, including proficiencies in marketing communications, digital and social communications
- Demonstrated project management skills, with attention to detail and accuracy
- Ability to work collaboratively with marketing team members, business partners, and vendors, as well as with administrative and clinical leaders
- Highly organized with a strong ability to manage multiple projects in a fast-paced environment
Preferred Skills:
- Experience with Workfront or similar project management software
- Familiarity with healthcare marketing or a related field
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and basic data analysis skills may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Estimated based on market averages for a Marketing Specialist with 2-5 years of experience in the healthcare industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Primarily for office workers - not eligible for shift differential (Monday-Friday, 8:00 AM - 5:00 PM, with occasional weekend or evening work as needed)
ASSUMPTION: The salary range provided is an estimate based on market averages and may vary depending on the candidate's experience and qualifications. Actual pay rates should be discussed with the hiring manager during the hiring process.
📌 Applicant Insights
🔍 Company Context
Industry: Memorial Healthcare System is a not-for-profit health system based in South Florida, offering a wide range of healthcare services, including hospitals, outpatient facilities, and physician practices.
Company Size: With over 10,000 employees, Memorial Healthcare System is one of the largest not-for-profit health systems in the nation, providing ample opportunities for career growth and development.
Founded: Memorial Healthcare System was founded in 1953 and has since grown to become a leading healthcare provider in South Florida.
Company Description:
- Memorial Healthcare System is committed to providing exceptional care to patients and their families, with a focus on deep, personalized care
- The system is proud to offer Veteran’s Preference to former military, reservists, and military spouses
- Memorial Healthcare System is an equal opportunity employer, committed to workplace diversity
Company Specialties:
- Bariatrics Surgery
- Cancer
- Cardiac & Vascular
- Family Birthplace
- Fitness & Rehab
- Pediatric Cancer
- Pediatric Cardiac
- Pediatric Cleft & Craniofacial
- Pediatric Endocrinology
- Pediatric Neuroscience
- Pediatric Nephrology
- Pediatric Ortho
Company Website: https://www.mhs.net
ASSUMPTION: Memorial Healthcare System's not-for-profit status allows it to reinvest revenue into improving and expanding its services, facilities, and technology.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of relevant experience and offering opportunities for growth and advancement within the marketing department and the broader healthcare system.
Reporting Structure: The Strategic Marketing Specialist reports directly to the Marketing Manager and works closely with various teams, including Creative, Digital, and Community Outreach, as well as hospital and service line leaders.
Work Arrangement: This is an on-site role, with the primary work location being the MHS - 3111 Executive Building in Hollywood, FL. Occasional remote work may be possible with manager approval.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role within the marketing department
- Transition to a marketing role within one of the system's hospitals or service lines
- Expansion of responsibilities to include management of a team or specific projects
ASSUMPTION: Given the size and diversity of Memorial Healthcare System, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces and access to necessary technology and resources
Office Location(s): MHS - 3111 Executive Building, 3111 W. Sheridan Street, Hollywood, FL 33021
Geographic Context:
- The Hollywood, FL area offers a mix of urban and suburban living, with easy access to beaches, cultural attractions, and outdoor recreation
- The location provides convenient access to major highways and public transportation
- Hollywood is part of the Miami-Fort Lauderdale-West Palm Beach metropolitan area, offering a diverse range of employment opportunities and cultural experiences
Work Schedule: Primarily Monday-Friday, 8:00 AM - 5:00 PM, with occasional weekend or evening work as needed to support events and campaigns
ASSUMPTION: The work environment at Memorial Healthcare System is fast-paced and dynamic, with a strong focus on collaboration, innovation, and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or Director
- Background check and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management skills and ability to multitask
- Collaboration and teamwork skills
- Knowledge of marketing communications, digital and social communications, and relevant software tools
- Alignment with Memorial Healthcare System's mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of marketing campaigns or projects you've managed, emphasizing your ability to drive results and meet deadlines
- Demonstrate your understanding of the healthcare industry and Memorial Healthcare System's unique offerings
- Prepare questions to ask the interviewer about the role, team dynamics, and the organization's goals
ATS Keywords: Marketing Specialist, Marketing Communications, Digital Marketing, Project Management, Brand Research, Competitor Analysis, KPI Development, Content Creation, Event Coordination, Vendor Management, Social Media, SEO, Marketing Campaigns, Healthcare Marketing
ASSUMPTION: Memorial Healthcare System uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Workfront (project management software)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- SEO tools (Google Search Console, SEMrush, Ahrefs)
- Event management software (Cvent, Eventbrite)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but Memorial Healthcare System may provide training and support to help new hires develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Respect
- Excellence
- Stewardship
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration, innovation, and continuous improvement
- Opportunities for growth and development within the organization
- Support for work-life balance and flexible scheduling
Self-Assessment Questions:
- Do you align with Memorial Healthcare System's core values, particularly compassion, integrity, and respect?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and innovation?
- Do you have a proven track record of managing multiple projects simultaneously and meeting deadlines?
ASSUMPTION: Successful candidates for this role will demonstrate a strong fit with Memorial Healthcare System's values and work style, as well as a proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for candidates with limited project management experience
- Working in the healthcare industry may require candidates to adapt to specific regulations, guidelines, and patient confidentiality standards
- Occasional weekend or evening work may be required to support events and campaigns
- Candidates may face competition from other marketing professionals seeking similar roles within the healthcare industry
ASSUMPTION: These challenges can be mitigated by careful consideration of one's skills, experience, and career goals, as well as thorough preparation for the interview process.
📈 Similar Roles Comparison
- Compared to marketing roles in other industries, this position may offer unique challenges and rewards specific to the healthcare sector
- Marketing Specialist roles in healthcare may require additional training and certifications, such as HIPAA compliance, to ensure patient privacy and data security
- Career paths in healthcare marketing may include transitions to marketing roles within specific service lines, hospitals, or other healthcare organizations
ASSUMPTION: Candidates should research the unique aspects of marketing in the healthcare industry and consider how their skills and experience may translate to this specific role.
📝 Sample Projects
- Managing a marketing campaign for a new service line, including brand research, competitor analysis, KPI development, and execution of advertising, digital, and event tactics
- Coordinating a community health event, managing logistics, vendor relations, promotional materials, and budget, while capturing consumer data for future outreach
- Developing and implementing a social media strategy to increase engagement and drive traffic to a hospital's website, including content creation, scheduling, and analytics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Strategic Marketing Specialist role at Memorial Healthcare System.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the organization in the next 1-2 years, and how can this role contribute to addressing them?
- How does this role collaborate with other marketing team members, business partners, and vendors to ensure effective campaign execution?
- What opportunities exist for professional development and growth within the marketing department and the broader healthcare system?
- How does Memorial Healthcare System support work-life balance and flexible scheduling for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and helps you better understand the organization's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of marketing campaigns or projects you've managed
- Prepare questions to ask the interviewer about the role, team dynamics, and the organization's goals
- If invited to an on-site or virtual interview, dress professionally and arrive (or log in) 10-15 minutes early to demonstrate punctuality and preparedness
- Follow up with the hiring manager or recruiter after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
