📌 Core Information
🔹 Job Title: Strategic Partnership, Customer Marketing Consultant
🔹 Company: Elanco
🔹 Location: Greenfield, IN (with flexibility for Indianapolis, IN)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for pet health strategic partnerships
- Collaborating cross-functionally with brand teams, sales, and marketing to ensure alignment and effective implementation of strategies
- Managing the Home Delivery P&L, including customer pricing, regulatory approval processes, and back-end support
- Analyzing marketing performance and optimizing programs and spending
- Training internal teams on high-level marketing efforts and providing regular performance reports
ASSUMPTION: This role requires a strong understanding of marketing strategies, cross-functional collaboration, and data analysis to drive successful outcomes.
📋 Key Responsibilities
✅ Collaborate with Elanco US Marketing and Consumer Brand Experience Team to execute an integrated, B2C and B2B, Strategic Partnership Home Delivery marketing strategy and plan within the SP Team
✅ Build internal cross-functional relationships with US Marketing, US Consumer Brand Experience, Strategic Partnership Sales and Marketing teams, and US Retail Shopper and Sales teams
✅ Ensure key partners’ interests and unique needs are considered when developing strategies, promotions, and programs
✅ Manage and execute the Home Delivery P&L, including customer pricing, regulatory approval processes, programs, and all back-end work to support the strategy
✅ Understand campaign ecosystems to enable creation of holistic/omni-channel programs
✅ Understand marketing performance and influence the optimization of programs and spending
✅ Support account managers and strategic partnership marketers through all marketing efforts
✅ Analyze and report back marketing performance to SP account managers, brand teams, and USPH Lead Team
✅ Work with internal data team on ROI read out cadence
✅ Train cross-functional internal teams on any high-level SP marketing efforts
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision-making to ensure effective marketing execution and performance.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent
Experience: 3+ years of experience in pharmaceutical or consumer packaged goods marketing
Required Skills:
- Marketing background, including general understanding of digital levers and relationship marketing
- Strong communication and interpersonal skills, including excellent speaking and presentation skills
- Ability to leverage market research insights into annual planning and execution
- Project management experience, following through on long-term projects and prioritizing tasks
Preferred Skills:
- Experience working with an ad agency to brainstorm tactics and marketing strategies
- In-depth knowledge of the Companion Animal Market and products available
- Understanding of how to strategically think through customer problems and goals
- E-commerce marketing experience
- Customer marketing experience
ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would provide a competitive edge and enable the candidate to excel in the position.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Based on experience level and industry standards for marketing roles in Indiana)
Benefits:
- Multiple relocation packages
- Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
- 8-week parental leave
- 9 Employee Resource Groups
- Annual bonus offering
- Flexible work arrangements
- Up to 6% 401K matching
Working Hours: Full-time, with flexible hybrid work arrangement (25% travel annually)
ASSUMPTION: The salary range is estimated based on market research and industry standards for marketing roles with similar experience levels in Indiana. Elanco offers a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging employees to pursue their purpose.
📌 Applicant Insights
🔍 Company Context
Industry: Elanco operates in the pharmaceutical manufacturing industry, focusing on animal health, food safety, and food production
Company Size: Elanco is a mid-sized company with 5,001-10,000 employees, offering a mix of corporate and small- to mid-sized account customer support
Founded: Elanco was founded in 1954 and has since grown into a global animal health company
Company Description:
- Elanco works to improve the health of animals through innovative products and services for pets and farm animals around the world
- The company provides solutions that empower customers to advance a vision of Food and Companionship Enriching Life
- Elanco is committed to empowering veterinarians, farmers, and all those who care for animals with the tools they need to help animals live healthy lives
Company Specialties:
- Food Safety
- Food Production
- Animal Health
- and Pets
Company Website: http://www.elanco.com
ASSUMPTION: Elanco's focus on animal health and well-being creates a unique work environment that prioritizes the well-being of animals and the people who care for them.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the company
Reporting Structure: The consultant will report directly to the US Pet Health Strategic Partnerships team and collaborate with various cross-functional teams
Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work, and 25% annual travel
Growth Opportunities:
- Expanding marketing expertise within the animal health industry
- Developing cross-functional collaboration and leadership skills
- Gaining experience in strategic partnership marketing and management
ASSUMPTION: This role provides opportunities for professional growth and development within the marketing field, with a focus on strategic partnership marketing and management.
🌍 Location & Work Environment
Office Type: Elanco's global headquarters is located in Greenfield, IN, with flexibility for working in the nearby Indianapolis, IN office
Office Location(s): 2500 Innovation Way N, Greenfield, IN 46140, US
Geographic Context:
- Greenfield and Indianapolis are located in central Indiana, offering a mix of urban and suburban living
- The area provides easy access to major highways, airports, and cultural attractions
- Indiana is known for its affordable cost of living and business-friendly environment
Work Schedule: Full-time, with flexible hybrid work arrangement (25% travel annually)
ASSUMPTION: Elanco's hybrid work environment offers employees the flexibility to balance their work and personal lives while maintaining a strong connection to the company's global headquarters and culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with cross-functional team members
- Final interview with the US Pet Health Strategic Partnerships team lead
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Project management and prioritization
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Elanco's mission and the role's responsibilities
- Prepare examples of successful marketing campaigns or projects you've led or contributed to
ATS Keywords: Strategic Partnership, Customer Marketing, Marketing Strategy, Cross-Functional Collaboration, Data Analysis, Project Management
ASSUMPTION: Elanco's interview process is designed to assess the candidate's marketing expertise, cross-functional collaboration skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Elanco provides its employees with the necessary tools and technologies to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable analyzing and interpreting data to inform marketing strategies?
- Can you effectively prioritize and manage long-term projects?
- Do you have a strong understanding of the animal health industry and its marketing trends?
ASSUMPTION: Elanco's company culture values integrity, respect, excellence, collaboration, and innovation, creating an environment that prioritizes these principles in its day-to-day operations and decision-making processes.
⚠️ Potential Challenges
- Managing multiple stakeholders and ensuring alignment across various teams
- Balancing strategic planning with day-to-day marketing execution
- Adapting to a hybrid work environment and maintaining strong cross-functional collaboration
- Keeping up with industry trends and regulatory changes in the animal health market
ASSUMPTION: These potential challenges require strong communication, collaboration, and adaptability skills to navigate effectively in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on strategic partnership marketing and requires a strong understanding of both B2B and B2C marketing strategies
- Elanco's focus on animal health and well-being sets it apart from other pharmaceutical manufacturing companies, offering a unique work environment and mission
- This role provides opportunities for growth and development within the marketing field, with a focus on strategic partnership marketing and management
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on strategic partnership marketing and Elanco's unique mission and culture make it a distinct opportunity within the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new pet health product launch, including both B2B and B2C components
- Managing the Home Delivery P&L, including customer pricing, regulatory approval processes, and back-end support for a strategic partnership account
- Analyzing marketing performance data and optimizing programs and spending to maximize ROI for a key strategic partnership account
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, highlighting the importance of strategic planning, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Elanco's US Pet Health Strategic Partnerships team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Elanco support the professional growth and development of its marketing team members?
- What are the most challenging aspects of working in a hybrid work environment, and how does Elanco address them?
- How does Elanco measure the success of its strategic partnership marketing efforts, and what metrics are most important to track?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and the company's approach to marketing, professional development, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills, including any experience with strategic partnership marketing or management
- Write a cover letter that demonstrates your understanding of Elanco's mission and the role's responsibilities, and explains how your background and skills make you a strong fit for the position
- Prepare examples of successful marketing campaigns or projects you've led or contributed to, focusing on strategic planning, data analysis, and cross-functional collaboration
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
