📌 Core Information
🔹 Job Title: Strategic Partner Marketing Manager
🔹 Company: Extreme Networks
🔹 Location: Texas, United States
🔹 Job Type: Fulltime
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing programs to engage and grow revenue with Americas resellers
- Driving partner education and enablement initiatives to improve partner effectiveness and mindshare
- Creating and executing annual partner marketing plans aligned with corporate objectives and themes
- Collaborating with cross-functional teams to optimize channel marketing opportunities and support pipeline growth
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build and maintain effective relationships with both internal and external stakeholders.
📋 Key Responsibilities
✅ Develop and implement marketing programs to engage and grow revenue with Americas resellers
✅ Drive partner education and enablement initiatives to improve partner effectiveness and mindshare
✅ Create and execute annual partner marketing plans, aligning initiatives with Extreme Networks' corporate objectives and themes
✅ Regularly engage with assigned partners to design and execute integrated campaigns, facilitating co-marketing efforts and demand generation initiatives
✅ Oversee logistics and execution of co-marketing events, including virtual engagements and regional field events
✅ Collaborate with Channel Sales, BDR, and Marketing Operations to optimize channel marketing opportunities and support pipeline growth
✅ Represent assigned partners and key results in weekly and quarterly internal reviews and related activities
✅ Support the creation of channel marketing and sales materials, including playbooks, datasheets, presentations, webinars, and videos
✅ Manage Market Development Funds (MDF) allocation for key partners, ensuring strategic and effective spending
✅ Monitor and report on key metrics, ROI, and spend for all channel marketing activities
✅ Market 'about' partners internally and externally via WinWires, case studies, web presence, etc.
✅ Support other reseller initiatives in the Americas as needed
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: 5+ years of experience in channel, field, or partner marketing in the Networking and/or SaaS space
Required Skills:
- Proven success in building and executing marketing engagement strategies with technology, Reseller, VAR, MSP, SI, and Distribution partners
- Experience managing and optimizing Market Development Funds (MDF) to drive measurable and scalable impact
- Demonstrated ability to influence across levels, build relationships with internal and external stakeholders, think and execute creative solutions
- Expertise with SFDC, Marketo, Tableau, and PRM systems
- Strong project management skills, attention to detail, and ability to collaborate effectively cross-functionally
Preferred Skills:
- Experience in the Networking and/or SaaS industry
- Fluency in Spanish
ASSUMPTION: While a bachelor's degree is preferred, relevant experience and a proven track record may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Networking and/or SaaS industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Extreme Networks operates in the Software Development industry, focusing on cloud networking solutions and services
Company Size: Extreme Networks has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1996, with over 25 years of experience in the industry
Company Description:
- Extreme Networks is a leader in cloud networking, focused on delivering services that connect devices, applications, and people in new ways
- The company pushes the boundaries of technology leveraging machine learning, artificial intelligence, analytics, and automation
- Over 50,000 customers globally trust Extreme Networks' end-to-end, cloud-driven networking solutions and rely on their top-rated services and support to accelerate digital transformation efforts
Company Specialties:
- Switching
- Wireless
- Security
- Cloud Management
- Network Management
- Data Center
- Application Analytics
- Access Points
- Wi-Fi
- Routing
- Network Visibility
- Wi-Fi 6
- Edge Computing
- Cloud Computing
- Cloud
- and Network Automation
Company Website: Extreme Networks
ASSUMPTION: Extreme Networks is a well-established company with a strong focus on innovation and customer success, providing a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a combination of strategic thinking, tactical execution, and cross-functional collaboration
Reporting Structure: The Strategic Partner Marketing Manager will report directly to the Director of Channel Marketing and work closely with Channel Sales, BDR, and Marketing Operations teams
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work
Growth Opportunities:
- Potential to advance to a Director or Senior Manager role within the Channel Marketing team
- Opportunities to expand skills and knowledge through collaboration with cross-functional teams
- Chance to make a significant impact on the company's growth and success through strategic partner marketing initiatives
ASSUMPTION: This role offers a unique opportunity to leverage strategic thinking and tactical execution skills to drive growth and success for both Extreme Networks and its strategic partners.
🌍 Location & Work Environment
Office Type: Extreme Networks' office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Morrisville, NC (headquarters); San Jose, CA; Salem, NH; Markham, Ontario, Canada
Geographic Context:
- The Texas office is located in a suburban area with easy access to major highways and public transportation
- The region offers a mix of urban and rural living options, with a variety of cultural and recreational activities
- Texas has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The Texas office provides a collaborative and supportive work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and a member of the Channel Marketing team
- Final interview with the Director of Channel Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Ability to build and maintain effective relationships with internal and external stakeholders
- Project management and organizational skills
- Technical proficiency with SFDC, Marketo, Tableau, and PRM systems
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with channel marketing, partner enablement, and MDF management
- Demonstrate your understanding of Extreme Networks' business and the Networking and/or SaaS industry
ATS Keywords: Channel Marketing, Partner Enablement, MDF Management, Strategic Planning, Cross-Functional Collaboration, SFDC, Marketo, Tableau, PRM Systems
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, relationship-building skills, and technical proficiency with relevant marketing tools and systems.
🛠️ Tools & Technologies
- SFDC (Salesforce)
- Marketo
- Tableau
- PRM (Partner Relationship Management) systems
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The Strategic Partner Marketing Manager will be expected to have a strong working knowledge of SFDC, Marketo, Tableau, and PRM systems, as well as proficiency in Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and data-informed
- Adaptable and open to change
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to build and maintain effective relationships with a diverse range of stakeholders?
- Do you have a proven track record of driving measurable results through strategic planning and execution?
- Are you comfortable working with data and using data-driven insights to inform decision-making?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
ASSUMPTION: Extreme Networks values employees who are customer-centric, innovative, collaborative, accountable, and passionate about their work. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and demonstrate a strong customer focus and passion for delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing initiatives simultaneously
- Balancing strategic planning and tactical execution in a fast-paced, dynamic work environment
- Navigating a complex, matrixed organization with multiple stakeholders and reporting lines
- Keeping up with industry trends and best practices in channel marketing and partner enablement
- Adapting to changes in the market, company priorities, and partner needs
ASSUMPTION: The Strategic Partner Marketing Manager will need to be adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment to successfully navigate the potential challenges of this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a stronger focus on channel marketing, partner enablement, and MDF management
- Unlike other marketing roles, this position involves a higher degree of strategic planning and tactical execution, as well as a greater emphasis on cross-functional collaboration
- Career progression in this role may lead to advancement within the Channel Marketing team or a transition to a broader marketing or leadership role
ASSUMPTION: This role offers a unique blend of strategic thinking, tactical execution, and cross-functional collaboration, providing a strong foundation for career growth and development within the marketing function.
📝 Sample Projects
- Developing and executing a joint marketing campaign with a strategic partner to drive demand generation and pipeline growth
- Creating and delivering a partner enablement program to improve partner effectiveness and mindshare
- Managing the MDF allocation and spend for a key partner, ensuring strategic and effective spending
ASSUMPTION: These sample projects illustrate the strategic planning, tactical execution, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall channel marketing strategy for Extreme Networks?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Extreme Networks support the professional development and growth of its channel marketing team members?
- What are the key challenges and opportunities facing the channel marketing function at Extreme Networks?
- How does Extreme Networks measure the success of its channel marketing initiatives, and how will my performance be evaluated in this role?
ASSUMPTION: Asking these questions will help you better understand the strategic context, priorities, and expectations for this role, as well as the company's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing initiatives, focusing on those that demonstrate your ability to drive measurable results through strategic planning and execution
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
