Strategic Solution Marketing Manager

📌 Core Information

🔹 Job Title: Strategic Solution Marketing Manager

🔹 Company: Rockwell Automation

🔹 Location: Gurgaon, India

🔹 Job Type: Hybrid (On-site 3 days a week)

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining strategic, cross-portfolio messaging that reflects the full value of Rockwell's connected ecosystem.
• Driving the articulation and communication of solution-based go-to-market strategies across industries and buyer personas.
• Contributing to the design and execution of integrated, cross-portfolio campaigns centered on solving key customer challenges with holistic solutions.
• Collaborating across a matrixed organization, including portfolio marketing, product management, commercial teams, campaign operations, and regional marketing stakeholders.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrixed organization.

📋 Key Responsibilities

✅ Developing and maintaining strategic, cross-portfolio messaging that reflects the full value of Rockwell's connected ecosystem of products, services, and software.

✅ Translating complex technical capabilities into outcome-based customer narratives and visual frameworks that align with business goals.

✅ Contributing to the development and governance of messaging standards, storytelling frameworks, and executive-level narratives (including L100 messaging).

✅ Driving the articulation and communication of solution-based go-to-market strategies across industries and buyer personas.

✅ Ensuring governance and adherence to messaging frameworks and positioning guidelines.

✅ Collaborating with campaign, content, and regional teams to ensure messaging is scaled consistently and adapted appropriately.

✅ Supporting coordinated launch activities for new offerings that span multiple portfolios, partnering with business units and enablement teams to ensure readiness across global regions.

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to ensure consistent messaging and successful launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Overall 10+ years of experience and 7+ years of experience in B2B marketing, with a strong background in solution marketing, product marketing, or integrated campaign strategy.

Required Skills:

• Experience developing messaging and positioning for complex solutions.
• Experience leading or supporting cross-portfolio, industry-focused marketing programs.
• Ability to collaborate across a matrixed organization.
• Excellent written and verbal English.

Preferred Skills:

• Experience in the industrial automation industry.
• Familiarity with Rockwell Automation's portfolio or customer base.
• Experience contributing to M&A integration from a marketing perspective.
• Experience creating, planning, and executing large-scale programs with global delivery.
• Strategic thinker with a passion for simplifying complexity and creating customer value.

ASSUMPTION: While experience in the industrial automation industry is preferred, candidates with a strong B2B marketing background and a willingness to learn the industry may be considered.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a 10+ years experienced marketing professional in Gurgaon)

Benefits:

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (on-site 3 days a week)

ASSUMPTION: The salary range is estimated based on industry standards for a marketing professional with 10+ years of experience in Gurgaon. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Rockwell Automation is a global leader in industrial automation and digital transformation. They operate in the Automation Machinery Manufacturing industry.

Company Size: Rockwell Automation has 10,001+ employees globally, providing ample opportunities for career growth and learning.

Founded: Rockwell Automation was founded in 1903 and has a rich history of innovation and growth.

Company Description:

• Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile.
• Their flagship brands, Allen-Bradley and Rockwell Software, are recognized for innovation and excellence in the industrial automation industry.
• Rockwell Automation is committed to building a diverse, inclusive, and authentic workplace, fostering an environment where all employees can do their best work.

Company Specialties:

• Industrial Automation
• Manufacturing
• Safety Products
• Automation Systems
• Drives

Company Website: http://www.rockwellautomation.com/

ASSUMPTION: Working at Rockwell Automation offers opportunities to collaborate with a diverse team, drive innovation, and make a global impact.

📊 Role Analysis

Career Level: This role is at the senior manager level, offering opportunities for strategic decision-making and leadership.

Reporting Structure: The Strategic Solution Marketing Manager reports to the Manager, Global Solutions Marketing.

Work Arrangement: This is a hybrid role, requiring employees to be on-site for 3 days a week (Monday, Tuesday, and Thursday).

Growth Opportunities:

• Potential to lead cross-functional teams and drive strategic initiatives.
• Opportunities to work on global campaigns and expand industry knowledge.
• Possibility to contribute to M&A integration efforts and gain exposure to corporate development.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand industry knowledge and develop leadership skills.

🌍 Location & Work Environment

Office Type: Rockwell Automation's Gurgaon office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Rockwell Automation, Tower B, 12th Floor, DLF Cyber City, Gurgaon, Haryana 122009, India

Geographic Context:

• Gurgaon is a major IT hub and a significant contributor to India's economic growth.
• The city offers a vibrant culture, excellent connectivity, and a plethora of dining, entertainment, and recreational options.
• Gurgaon is strategically located near Delhi, providing easy access to the capital's amenities and international airport.

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (on-site 3 days a week)

ASSUMPTION: Gurgaon's thriving business environment and high quality of life make it an attractive location for professionals seeking growth opportunities and a balanced lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Global Solutions Marketing Manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills
• Industry knowledge and understanding of Rockwell Automation's portfolio

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B marketing, solution marketing, and integrated campaign strategy.
• Demonstrate your understanding of Rockwell Automation's business and the industrial automation industry in your application materials.
• Prepare examples of your messaging and positioning work, as well as your experience driving cross-portfolio marketing programs.

ATS Keywords: B2B Marketing, Solution Marketing, Product Marketing, Integrated Campaign Strategy, Messaging Development, Positioning, Cross-Portfolio Marketing, Collaboration, Written Communication, Verbal Communication, Strategic Thinking, Customer Focus, Project Management, Market Trends, Commercial Priorities

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Microsoft Office Suite
• Adobe Creative Cloud
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Familiarity with marketing automation tools, CRM, and project management software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Sustainability
• Innovation
• Customer Focus
• One Rockwell

Work Style:

• Collaborative
• Innovative
• Customer-centric
• Data-driven
• Adaptable

Self-Assessment Questions:

• How do you align with Rockwell Automation's company values, particularly 'Safety' and 'Customer Focus'?
• How comfortable are you working in a matrixed organization and collaborating with cross-functional stakeholders?
• How do you approach simplifying complexity and creating customer value in your marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong fit with Rockwell Automation's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and ensuring consistent messaging across a matrixed organization.
• Keeping up with the fast-paced nature of the industrial automation industry and adapting marketing strategies accordingly.
• Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution.
• Navigating a hybrid work environment and maintaining productivity and engagement with remote team members.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on cross-portfolio, solution-based marketing strategies.
• This role requires a strong understanding of the industrial automation industry and Rockwell Automation's portfolio.
• Career progression in this role may involve moving into leadership positions within the marketing organization or transitioning into a more specialized marketing function.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path in the marketing field.

📝 Sample Projects

• Developing a comprehensive messaging framework for Rockwell Automation's connected ecosystem of products, services, and software.
• Creating a go-to-market strategy for a new, cross-portfolio solution that addresses a specific customer challenge.
• Leading a global campaign to launch a new product or service offering, coordinating with regional marketing teams to ensure consistent messaging and execution.

ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of this role and the impact it can have on Rockwell Automation's business.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Rockwell Automation's messaging and positioning, and how this role will contribute to its evolution?
• How does this role collaborate with regional marketing teams, and what are the key priorities for the first 90 days in this position?
• What are the most significant challenges facing the industrial automation industry, and how can this role help address them?
• How does Rockwell Automation support the professional development and growth of its marketing team members?
• What is the work-life balance like for this role, and how does Rockwell Automation support employees' personal and professional goals?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and the industry, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B marketing, solution marketing, and integrated campaign strategy.
• Prepare examples of your messaging and positioning work, as well as your experience driving cross-portfolio marketing programs.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.