Strategist, Marketing Science

📌 Core Information

🔹 Job Title: Strategist, Marketing Science

🔹 Company: Power Digital

🔹 Location: Remote - United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and managing modern measurement strategies for marketing campaigns
• Analyzing large datasets to identify performance insights and opportunities
• Communicating findings effectively to executive-level points of contact
• Expanding services and maintaining high client retention
• Driving efficiencies within current reporting and insights processes

ASSUMPTION: This role requires a strong background in data analysis and reporting, as well as excellent communication skills. The ideal candidate will be comfortable working independently and as part of a team, and have a solid understanding of statistical concepts.

📋 Key Responsibilities

✅ Manage overall measurement strategy for a book of clients, including statistical modeling, experiment design, and customer analysis

✅ Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python

✅ Present findings simply and eloquently, always leading to a “so what” and action

✅ Communicate effectively to executive-level points of contact

✅ Identify opportunities to expand services

✅ Maintain expected level of client retention

✅ Consistently drive efficiencies within the current reporting and insights processes

✅ Employ AI technologies to enhance and optimize business processes

✅ Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and client management. The ideal candidate will be comfortable working with data and presenting findings to clients, as well as managing a book of business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 3+ years of experience in marketing analytics

Required Skills:

• Strong data visualization skills using Looker, Tableau, PowerBI, or Excel
• Proficiency in R or Python, and SQL
• Experience with ETL tools, such as Funnel.io and Fivetran
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Strong attention to detail
• Self-motivated and able to work under pressure

Preferred Skills:

• Experience with digital data collection tools (GA4, Google Tag Manager, Adobe Analytics)
• Experience with ad platform reporting and data systems (3rd party pixels, product catalogs, and server-side tracking)

ASSUMPTION: This role requires a strong background in marketing analytics, with a focus on data analysis and reporting. The ideal candidate will have experience working with large datasets and presenting findings to clients.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing analytics roles in the United States)

Benefits:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth and leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing analytics roles in the United States. The benefits listed are subject to change and may vary depending on the employee's location and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists. They ignite revenue growth and brand recognition for leading and emerging brands around the world.

Company Size: Power Digital has 501-1,000 employees, making it a mid-sized company. This means there are opportunities for growth and career advancement, but also a larger, more established company culture.

Founded: Power Digital was founded in 2012 and is headquartered in San Diego, CA, with additional offices in New York, NY, and Arlington, VA.

Company Description:

• Power Digital is a full-service growth marketing firm offering best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
• The company manages billions in media and challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
• Power Digital’s proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table.

Company Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Branding and Creative Services
• Social Media
• Web Design and Development
• Mobile Development and Mobile Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization (CRO)
• Public Relations
• Brand Strategy
• Partnerships
• Link Building
• Amazon Marketing
• B2B
• ecommerce
• Influencer
• PR
• Retail Marketing
• TikTok
• Integrated Marketing
• and Affiliate

Company Website: powerdigitalmarketing.com

ASSUMPTION: Power Digital is a well-established growth marketing firm with a strong focus on data-driven marketing strategies. They offer a wide range of services and have a proprietary technology that sets them apart from other marketing firms.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 3+ years of experience in marketing analytics. The ideal candidate will have a strong background in data analysis and reporting, as well as excellent communication skills.

Reporting Structure: The Strategist, Marketing Science will report directly to the Marketing Science team lead and work closely with other departments, including Client Services and Data Science.

Work Arrangement: This role is remote-friendly, with the option to work fully remotely, in-office, or in a hybrid arrangement.

Growth Opportunities:

• As a mid-sized company, Power Digital offers opportunities for career advancement and growth within the firm.
• The Strategist, Marketing Science role is a critical position within the Marketing Science team, with the potential to grow into a leadership role.
• Power Digital’s ongoing employee development programs provide opportunities for personal and professional growth.

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and personal development. The ideal candidate will be eager to take on new challenges and grow within the company.

🌍 Location & Work Environment

Office Type: Power Digital has offices in San Diego, CA, New York, NY, and Arlington, VA, but this role can be performed remotely from anywhere in the United States.

Office Location(s): San Diego, CA; New York, NY; Arlington, VA

Geographic Context:

• The United States is a large and diverse country with a wide range of cultural, economic, and political environments.
• The cost of living and work-life balance can vary significantly depending on the location within the United States.
• Power Digital’s remote-friendly work arrangement allows employees to live and work anywhere in the United States, providing flexibility and opportunities to live in different regions.

Work Schedule: Full-time (40 hours per week), with flexible hours and unlimited time off available.

ASSUMPTION: The remote-friendly work arrangement provides flexibility and opportunities to live and work in different regions of the United States. The ideal candidate will be comfortable working independently and managing their own time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Marketing Science team lead and other team members
• Background check and offer extension

Key Assessment Areas:

• Data analysis and reporting skills
• Communication and presentation skills
• Problem-solving and critical thinking skills
• Cultural fit and alignment with Power Digital’s values
• Understanding of statistical concepts and marketing analytics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your data analysis and reporting work, as well as any relevant marketing analytics projects you’ve worked on
• Be prepared to discuss your approach to data-driven decision-making and how you’ve applied it in previous roles
• Research Power Digital’s company culture and values, and be ready to discuss how you align with them

ATS Keywords: Marketing Analytics, Data Analysis, Statistical Modeling, Experiment Design, Customer Analysis, Attribution-Based Measurement, R, SQL, Python, Data Visualization, Looker, Tableau, PowerBI, ETL Tools, Communication, Presentation Skills, Attention to Detail, Self-Motivated

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data analysis and reporting skills. The ideal candidate will have a strong background in marketing analytics and be able to demonstrate their skills through specific examples and projects.

🛠️ Tools & Technologies

• R
• SQL
• Python
• Looker
• Tableau
• PowerBI
• ETL Tools (Funnel.io, Fivetran)
• Nova (Power Digital’s proprietary technology)
• Google Analytics (GA4, Google Tag Manager, Adobe Analytics)
• Ad platform reporting and data systems (3rd party pixels, product catalogs, server-side tracking)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a strong understanding of data analysis and reporting principles.

👔 Cultural Fit Considerations

Company Values:

• Data-driven: We make decisions based on data and insights
• Innovative: We challenge the status quo and continuously improve
• Collaborative: We work together to achieve our goals
• Accountable: We take ownership of our work and hold ourselves to high standards
• Growth-oriented: We are committed to personal and professional growth

Work Style:

• Data-driven: The ideal candidate will be comfortable working with data and using it to inform decision-making
• Innovative: The ideal candidate will be comfortable challenging traditional ways of thinking and exploring new approaches to marketing analytics
• Collaborative: The ideal candidate will be comfortable working with cross-functional teams and collaborating with other departments
• Accountable: The ideal candidate will be comfortable taking ownership of their work and holding themselves to high standards
• Growth-oriented: The ideal candidate will be committed to personal and professional growth and eager to take on new challenges

Self-Assessment Questions:

• How do you approach data-driven decision-making in your current role?
• Can you describe a time when you challenged traditional ways of thinking and found a more effective approach?
• How do you prioritize your work and manage your time effectively when working remotely?
• How do you handle feedback and use it to improve your performance?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Power Digital, with a data-driven approach to work, a collaborative work style, and a commitment to personal and professional growth.

⚠️ Potential Challenges

• Managing a book of clients and maintaining high client retention can be challenging, requiring strong communication and client management skills
• Working with large datasets and complex statistical models can be technically demanding, requiring a strong background in data analysis and reporting
• Power Digital’s remote-friendly work arrangement may require strong self-motivation and time management skills
• The marketing analytics industry is constantly evolving, requiring continuous learning and adaptation

ASSUMPTION: The ideal candidate will be comfortable taking on new challenges and adapting to change in a fast-paced, dynamic industry.

📈 Similar Roles Comparison

• This role is similar to other marketing analytics roles, but with a stronger focus on strategic planning and client management
• Marketing analytics roles can vary significantly depending on the industry and the specific company, so it’s important to research each role thoroughly
• Career paths in marketing analytics can lead to roles in data science, management consulting, or other related fields

ASSUMPTION: The ideal candidate will have a strong understanding of marketing analytics and be able to tailor their skills and experience to this specific role.

📝 Sample Projects

• Developing and implementing a statistical modeling framework to optimize marketing campaign performance
• Designing and executing A/B tests to improve website conversion rates
• Analyzing customer data to identify segmentation opportunities and improve targeting

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their work.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Science department?
• How does the Marketing Science team collaborate with other departments, such as Client Services and Data Science?
• What are the most important qualities you look for in a candidate for this role?
• How does Power Digital support the growth and development of its employees?
• What are the biggest challenges facing the Marketing Science team currently, and how can this role help address them?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare specific examples of your data analysis and reporting work, as well as any relevant marketing analytics projects you’ve worked on
• Research Power Digital’s company culture and values, and be ready to discuss how you align with them
• Follow up with the Power Digital HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.