📌 Core Information
🔹 Job Title: Strategy & Planning Director (B2B Tech Marketing)
🔹 Company: Hotwire - London
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Proven experience in B2B tech marketing strategy and planning, with a focus on ABM, demand generation, channel partnerships, and creative campaigns.
- Deep understanding of B2B business operations and markets, with the ability to simplify complex data and messaging.
- Experience working with global clients, ideally in the technology space, and leading C-level presentations.
- Strong opinion on the direction of the industry and developments in future technology.
ASSUMPTION: This role requires a strategic thinker with a strong background in B2B tech marketing and a passion for driving growth through innovative campaigns.
📋 Key Responsibilities
✅ Set the direction and vision for marketing strategy, team leadership, mentoring, and growth.
✅ Develop a deep understanding of clients' businesses, industries, and customers through primary and secondary research.
✅ Plan effective ABM marketing strategies, including account prioritization, audience targeting, value propositions, messaging frameworks, and comms plans.
✅ Plan effective demand generation, partner/alliance marketing programs, and creative-led brand-to-demand campaigns.
✅ Develop inspiring, insight-led creative and/or content briefs and single-minded propositions (SMPs).
✅ Collaborate with client services, creative, content, and digital media teams to ensure campaigns align with clients' strategic objectives.
✅ Optimize campaigns and find new methods to drive growth for clients and the agency.
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on campaign management, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5-10 years of experience in B2B marketing, with at least 3 years in a strategic planning role.
Required Skills:
- Proven experience in B2B tech marketing strategy and planning, with a focus on ABM, demand generation, channel partnerships, and creative campaigns.
- Deep understanding of B2B business operations and markets, with the ability to simplify complex data and messaging.
- Experience working with global clients and leading C-level presentations.
- Strong opinion on the direction of the industry and developments in future technology.
Preferred Skills:
- Experience working with B2B data vendors and marrying 3rd party data with 1st party data.
- Familiarity with the UK B2B marketing speaker circuit and industry trends.
ASSUMPTION: Candidates with a strong background in B2B tech marketing strategy and planning, along with relevant experience and skills, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on experience and industry standards for a Director-level role in London)
Benefits:
- 25 days holiday
- Enhanced family leave
- Up to 10% pension contributions
- Private health insurance
- Life insurance
- Income protection scheme for long-term sickness
- Paid 6-week sabbatical after every 4 years of continuous service
- Paid time off for community involvement
- Bonus opportunities (business development, annual company bonuses, referral bonuses)
Working Hours: Full-time (40 hours per week), with flexible working arrangements (Thoughtful Working policy)
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in London, with benefits packages typical for a mid-sized agency.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services, with a focus on technology clients
Company Size: 201-500 employees, offering a global reach and opportunities for collaboration
Founded: 2000, with offices in San Francisco, London, New York, Minneapolis, Frankfurt, Madrid, Milan, Munich, Paris, Singapore, Bangalore, Kuala Lumpur, Tokyo, Sydney, and Melbourne
Company Description:
- Hotwire is a global technology communications, branding, and marketing consultancy, helping clients grow their reputation, relationships, and revenue.
- The company offers integrated marketing services, including PR, digital marketing, and ABM, with a focus on driving positive results for ambitious companies.
- Hotwire is committed to Thoughtful Working, empowering talent to determine the best way to work for clients, the team, and the agency every day.
Company Specialties:
- Consumer
- Energy and Industrial
- Financial Services and Technology
- Professional Services
- Public Sector
- Retail
- Telecoms
- Integrated Marketing
- Media Relations
- Digital Marketing
- ABM
Company Website: www.hotwireglobal.com
ASSUMPTION: Hotwire is a well-established global agency with a strong focus on technology clients and integrated marketing services.
📊 Role Analysis
Career Level: Director-level role, offering opportunities for growth and mentorship within the agency
Reporting Structure: The Strategy & Planning Director will report directly to the agency's leadership team and work closely with client services, creative, content, and digital media teams
Work Arrangement: Hybrid (2-3 days in the London office per week, with a Thoughtful Working policy for flexible working arrangements)
Growth Opportunities:
- Mentoring and team leadership opportunities
- Potential to work with global clients and teams
- Career progression within the agency, such as moving into a leadership or management role
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with the chance to develop their skills and advance their career within the agency.
🌍 Location & Work Environment
Office Type: Hybrid (London office with flexible working arrangements)
Office Location(s): 222 Kearny St, Suite 400, San Francisco, California 94108, US; London, GB
Geographic Context:
- London is a major global hub for technology, finance, and business, offering a diverse range of industries and opportunities
- The city is known for its vibrant culture, rich history, and diverse communities
- London's time zone is GMT (Greenwich Mean Time), with daylight saving time observed from late March to late October
Work Schedule: Full-time (40 hours per week), with flexible working arrangements (Thoughtful Working policy)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the agency's leadership team
Key Assessment Areas:
- Strategic thinking and planning skills
- Understanding of B2B tech marketing and ABM
- Communication and presentation skills
- Leadership and team management abilities
- Cultural fit and alignment with Hotwire's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with ABM, demand generation, and channel partnerships, as well as your understanding of B2B business operations and markets
- Showcase your ability to simplify complex data and messaging, as well as your strong opinion on the direction of the industry and future technology developments
ATS Keywords: B2B Marketing, ABM, Demand Generation, Channel Partnership, Creative Campaigns, Strategic Planning, Client Services, Audience Targeting, Messaging Frameworks, Insight-Led Thinking, C-Level Presentations, Market Research, Team Leadership, Mentoring, Campaign Optimization
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and be prepared to discuss their strategic thinking and planning abilities during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Connected: We are globally connected, working together as one team to deliver bold but pragmatic integrated comms guidance
- Ambitious: We are curious, ambitious, and connected, but most of all we are one team working together to be the global alternative
- Limitless: We believe that by working with us, you can achieve limitless success
Work Style:
- Collaborative: We work together as one team, sharing knowledge and expertise to deliver the best results for our clients
- Innovative: We are always looking for new ways to turn heads and drive growth for our clients and the agency
- Flexible: We offer flexible working arrangements, allowing employees to balance their work and personal lives
Self-Assessment Questions:
- Do you have a proven track record in B2B tech marketing strategy and planning, with a focus on ABM, demand generation, channel partnerships, and creative campaigns?
- Are you comfortable leading C-level presentations and working with global clients?
- Do you have a strong opinion on the direction of the industry and future technology developments?
- Are you a good fit for Hotwire's connected, ambitious, and limitless work culture?
ASSUMPTION: Applicants should assess their fit with Hotwire's company values and work style, as well as their relevant experience and skills, to determine if they are a strong match for this role.
⚠️ Potential Challenges
- Managing a team and mentoring junior-level staff
- Balancing strategic planning with hands-on campaign management
- Keeping up with industry trends and developments in future technology
- Working with global clients and teams across different time zones
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills, as well as a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Director-level marketing roles, this position offers a strong focus on B2B tech marketing strategy and planning, with a specific emphasis on ABM, demand generation, and channel partnerships
- Industry-specific context: The technology sector is dynamic and fast-panging, requiring candidates to stay up-to-date with the latest trends and developments
- Career path comparison: This role offers opportunities for growth and mentorship within the agency, with the potential to move into a leadership or management role
ASSUMPTION: This role is well-suited for experienced B2B tech marketing professionals looking to advance their careers in a strategic planning capacity.
📝 Sample Projects
- Developing an ABM marketing strategy for a global technology client, including account prioritization, audience targeting, value propositions, messaging frameworks, and comms plans
- Planning and executing a demand generation campaign for a financial services client, targeting key decision-makers and influencers within the industry
- Creating a creative-led brand-to-demand campaign for a retail client, focusing on driving brand awareness and consideration among key customer segments
ASSUMPTION: These sample projects illustrate the strategic planning and campaign management aspects of the role, highlighting the candidate's ability to develop and execute effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the agency, and how this role fits into the overall organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Hotwire support the growth and development of its employees, particularly in Director-level roles?
- What are the most challenging aspects of working with global clients, and how does Hotwire address these challenges?
- How does Hotwire foster a culture of innovation and continuous improvement, particularly in the area of B2B tech marketing strategy and planning?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically about the position's requirements and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your strategic thinking and planning abilities, as well as your experience with ABM, demand generation, and channel partnerships
- Prepare for your interview by researching Hotwire's company values and work style, and be ready to discuss your fit with the agency's culture and your long-term career goals
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
