📌 Core Information
🔹 Job Title: Student - Athletics Marketing Assistant
🔹 Company: Southern New Hampshire University
🔹 Location: Manchester, New Hampshire, United States
🔹 Job Type: Part-Time
🔹 Category: Higher Education, Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting the Athletic Department with marketing needs
- Creating promotional plans and organizing game day activities
- Attending assigned home games and executing special events
- Collaborating with the Associate AD and Marketing Coordinator
ASSUMPTION: This role is ideal for students seeking hands-on marketing experience in a collegiate athletic environment, with a focus on event planning, promotional strategies, and teamwork.
📋 Key Responsibilities
✅ Assist the SNHU Associate AD and Marketing Coordinator in all aspects of daily operations
✅ Create promotional plans for a particular varsity sport(s)
✅ Organize and implement promotions, contests, and other game day activities
✅ Plan and execute special events for students, fans, and youth groups
✅ Attend assigned home games and execute game day marketing management
✅ Coordinate events and game day activities, including item distribution, contests, information/field table set-up, and on-field presentations
✅ Brainstorm event ideas and create a plan of execution weekly
ASSUMPTION: The role requires a balance of independent work and collaborative efforts, with a focus on efficient communication during game day events.
🎯 Required Qualifications
Education: Enrollment in an Undergraduate or Graduate Day program at SNHU
Experience: No prior experience required, but work study as part of their financial aid package is preferred
Required Skills:
- Strong communication skills
- Ability to work independently and collaboratively
- Basic knowledge of marketing principles
- Event planning and organizational skills
Preferred Skills:
- Photography experience
- Graphic design experience
ASSUMPTION: While not required, experience in photography and graphic design can be beneficial for creating engaging promotional materials.
💰 Compensation & Benefits
Salary Range: $12.00 - $15.00 per hour
Benefits:
- Gain valuable experience in collegiate athletic marketing
- Develop skills in graphic design, marketing, and promotional strategies
- Become a leader in connecting students with game day activities
Working Hours: A combination of office hours during the week, working games on nights and weekends, and putting up signage early in the AM and taking down late in the evening.
ASSUMPTION: The compensation range is based on the hourly wage provided in the job description, which is typical for part-time student employee positions in the higher education sector.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on collegiate athletics marketing
Company Size: 51-200 employees
Founded: 1932
Company Description:
- Southern New Hampshire University (SNHU) is a private, non-profit institution of higher education located in Manchester, New Hampshire, USA
- Founded in 1932, SNHU has grown significantly and is known for its innovative approach to education, particularly in online learning
- The university offers a wide range of academic programs, including undergraduate and graduate degrees, as well as certificates in various fields
Company Specialties:
- Higher Education
- Online Learning
- Collegiate Athletics Marketing
Company Website: https://es.snhu.edu/
ASSUMPTION: SNHU's focus on innovation and accessibility in education makes it an attractive option for students seeking real-world experience in marketing and event planning.
📊 Role Analysis
Career Level: Entry Level (0-2 years)
Reporting Structure: Reports directly to the SNHU Associate AD and Marketing Coordinator
Work Arrangement: On-site, with a combination of office hours, game day events, and promotional activities
Growth Opportunities:
- Gain experience in collegiate athletic marketing
- Develop skills in graphic design, marketing, and promotional strategies
- Become a leader in connecting students with game day activities
ASSUMPTION: This role offers valuable experience and skill development for students interested in pursuing careers in marketing, event planning, or related fields.
🌍 Location & Work Environment
Office Type: Collegiate athletic department office
Office Location(s): Manchester, New Hampshire, United States
Geographic Context:
- Manchester, New Hampshire, is the largest city in the state and is known for its rich history and cultural attractions
- The city is home to several colleges and universities, providing a vibrant and diverse student population
- The SNHU campus is centrally located in Manchester, offering easy access to various amenities and resources
Work Schedule: A combination of office hours, game day events, and promotional activities, with some flexibility for scheduling
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and efficient communication during game day events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the SNHU Associate AD and Marketing Coordinator
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Event planning and organizational skills
- Understanding of marketing principles
- Ability to work independently and collaboratively
Application Tips:
- Highlight relevant coursework, projects, or extracurricular activities that demonstrate your skills in marketing, event planning, or related fields
- Tailor your resume and cover letter to emphasize your interest in collegiate athletic marketing and your qualifications for the role
- Prepare examples of promotional materials or event plans you've created to showcase your creativity and initiative
ATS Keywords: Marketing, Event Planning, Graphic Design, Photography, Teamwork, Communication, Promotional Strategies, Collegiate Athletics
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and an in-person or virtual interview with the hiring manager.
🛠️ Tools & Technologies
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Event planning and management tools (e.g., Eventbrite, Bizzabo)
ASSUMPTION: The specific tools and technologies used may vary depending on the university's preferences and the marketing assistant's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Accessibility
- Student-centered approach
Work Style:
- Collaborative
- Dynamic and fast-paced
- Focused on efficient communication during game day events
Self-Assessment Questions:
- How do you approach brainstorming and implementing creative promotional ideas for collegiate athletic events?
- Can you describe a time when you worked collaboratively with a team to plan and execute an event, and how you handled any challenges that arose?
- How do you stay organized and manage your time when balancing multiple responsibilities, such as office hours, game day events, and promotional activities?
ASSUMPTION: SNHU values innovation, accessibility, and a student-centered approach, which may be reflected in the university's culture and work environment.
⚠️ Potential Challenges
- Balancing office hours, game day events, and promotional activities may require flexibility and time management skills
- Working effectively under pressure during game day events may be challenging at times
- Adapting to the dynamic and fast-paced work environment may require some adjustment
ASSUMPTION: The role may present challenges related to time management, working under pressure, and adapting to a fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to other collegiate athletic marketing assistant positions, but may differ in terms of the specific sports and events being promoted
- In comparison to other marketing roles, this position offers unique experience in collegiate athletics and event planning
- Career paths may include advancing to roles such as Marketing Coordinator, Associate Athletic Director, or other marketing and event planning positions within the higher education sector
ASSUMPTION: This role is similar to other collegiate athletic marketing assistant positions, but may differ in terms of the specific sports and events being promoted.
📝 Sample Projects
- Creating promotional materials for a specific varsity sport, such as posters, social media graphics, or email newsletters
- Planning and executing a special event for students, fans, or youth groups, such as a tailgating event, fan appreciation day, or youth clinic
- Attending and assisting with the marketing management of assigned home games, including pre-game, in-game, and post-game production
ASSUMPTION: Sample projects may include creating promotional materials, planning and executing special events, and assisting with game day marketing management.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a student employee for this role?
- How does this role fit into the overall marketing strategy for SNHU's athletic department?
- What opportunities are there for growth and development within the athletic department and the university as a whole?
- How does the university support work-life balance for student employees?
- What is the typical career path for someone in this role, and how can I position myself for future opportunities?
ASSUMPTION: Asking thoughtful questions during the interview can help demonstrate your interest in the role and provide valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your interest in collegiate athletic marketing and your qualifications for the role
- Prepare examples of promotional materials or event plans you've created to showcase your creativity and initiative
- Follow up with the hiring manager within one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
