Student Placement - Digital Marketing

📌 Core Information

🔹 Job Title: Digital Content Marketing Assistant

🔹 Company: Arriva Group

🔹 Location: United Kingdom

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Providing day-to-day support of digital channels under the guidance of the marketing team
• Assisting in managing new digital and CRM projects
• Building internal relationships across different business departments
• Contributing to maintaining a consistent, robust customer messaging strategy

ASSUMPTION: The role will involve teamwork with the marketing department and require a proactive approach to learning and executing digital marketing initiatives. This assumption is based on the description of close involvement with the marketing team and the emphasis on building relationships.

📋 Key Responsibilities

✅ Support the marketing team in their digital channel activities

✅ Assist in the escalation and management of new projects under the Digital & CRM manager

✅ Ensure accurate and consistent content across 5,000+ web pages

✅ Own specific digital projects and initiatives

✅ Promote and showcase marketing performance to broader stakeholders

✅ Contribute to content audits and control customer message trails

ASSUMPTION: The responsibilities suggest a role that not only supports existing processes but also requires initiative in ownership of digital projects. This reflects the role's position as a stepping stone to more significant responsibilities.

🎯 Required Qualifications

Education: Enrollment in a relevant degree program, likely in Marketing, Business, or Communications

Experience: No prior professional experience required, though internship or volunteer activities related to digital marketing could be beneficial

Required Skills:

• Analytical and problem-solving abilities
• Effective communication skills
• Organizational skills with a keen eye for detail

Preferred Skills:

• Basic understanding of HTML
• Experience with content management systems

ASSUMPTION: Preferred skills are not mandatory, suggesting these are areas the company values for development in potential candidates, reflecting a strong growth-mindset culture.

💰 Compensation & Benefits

Salary Range: £20,084 annually

Benefits:

• Gaining hands-on experience in a large transportation company
• Potential for future employment opportunities within the company
• Exposure to practical projects and internal networking

Working Hours: 40 hours per week

ASSUMPTION: The compensation includes an opportunity for professional development and networking, important for a career-focused placement within a large industry player like Arriva Group.

📌 Applicant Insights

🔍 Company Context

Industry: Truck Transportation

Company Size: 10,001+ employees

Founded: 1938

Company Description:

• Operates across 10 European countries
• Delivers 1.6 billion passenger journeys annually
• Part of Deutsche Bahn, a global leader in logistics

Company Specialties:

• Public Transport
• Bus and Rail services
• Sustainable transport solutions

Company Website: http://www.arriva.co.uk

ASSUMPTION: Arriva Group’s extensive reach in Europe and its connection to Deutsche Bahn indicates vast learning opportunities for those interested in the transportation and logistics industries.

📊 Role Analysis

Career Level: Entry-level, ideal for students looking to bridge academic experience with industry practice

Reporting Structure: Reports to the Digital & CRM Manager, working closely with the broader marketing team

Work Arrangement: On-site at the Birmingham head office

Growth Opportunities:

• Potential access to the company's Graduate Program
• Hands-on experience that strengthens employability post-graduation
• Networking with marketing professionals

ASSUMPTION: This role is strategically positioned to groom future talent for further opportunities within Arriva Group or the broader industry, reflecting an investment in talent development.

🌍 Location & Work Environment

Office Type: Corporate office setup with collaborative spaces

Office Location(s): Birmingham, United Kingdom

Geographic Context:

• Centrally located in one of the UK’s major cities
• Close to transport hubs, reflecting the company's industry
• Rich in cultural and professional development opportunities

Work Schedule: Regular full-time hours, likely 9-5 basis with room for variations depending on project needs

ASSUMPTION: The on-site nature suggests a supportive team environment conducive to learning and direct engagement with projects and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening call or video interview
• In-person or panel interview with the marketing team

Key Assessment Areas:

• Analytical and problem-solving capabilities
• Communication skills
• Understanding of digital marketing concepts

Application Tips:

• Showcase any practical projects or internships related to digital marketing
• Emphasize skills such as HTML if applicable, even if basic
• Demonstrate an understanding of Arriva’s position in the transport industry

ATS Keywords: Digital Marketing, Analytical Skills, Problem-Solving, Communication, HTML

ASSUMPTION: The process seems structured to gauge both technical skills and cultural fit, showing a balanced approach to hiring.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Customer Relationship Management Tools (CRM)
• HTML (basic understanding desired)

ASSUMPTION: The role may require learning or using industry-specific software, reflecting broader digital marketing trends.

👔 Cultural Fit Considerations

Company Values:

• Embrace diversity and inclusion
• Customer-focused service delivery
• Commitment to sustainable practices

Work Style:

• Collaborative team interactions
• Process-driven and organized
• Deadline-oriented with a focus on detail

Self-Assessment Questions:

• Am I comfortable working in a structured and process-driven environment?
• Can I effectively communicate and build relationships within a large organization?
• Am I eager to learn and apply new digital marketing tools and strategies?

ASSUMPTION: The company values a balanced work environment that promotes diversity and process efficiency, essential for effective teamwork and innovation.

⚠️ Potential Challenges

• Adapting to a large, fast-paced corporate environment
• Managing workload across multiple projects and priorities
• Learning new digital tools and systems quickly
• Building influence and relationships in a large company

ASSUMPTION: The role is likely demanding given its coverage over extensive digital channels and projects, necessitating adaptability and resilience.

📈 Similar Roles Comparison

• Stronger focus on digital content compared to traditional marketing assistant roles
• Engagement with web analytics and CRM systems setting it apart from generic marketing roles
• Greater exposure to project ownership than entry-level positions

ASSUMPTION: The specified role appears to offer a unique blend of hands-on digital work with analytical elements rare in typical student placements.

📝 Sample Projects

• Crafting a cohesive multi-page website audit
• Developing a digital campaign for a product launch
• Assisting in CRM tool enhancement projects

ASSUMPTION: Projects will likely present opportunities to develop strategic digital content skills and learn about analytics in practice.

❓ Key Questions to Ask During Interview

• What specific digital projects could I be working on during the placement?
• How is success measured for this role, and what metrics are valued?
• What opportunities exist for professional development post-placement?
• How does the marketing team collaborate with other departments internally?
• What technology tools will I be expected to use regularly?

ASSUMPTION: Asking detailed questions about projects and expectations will help gauge if the role aligns with personal career goals and learning styles.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is tailored with key digital marketing and analytical skills
• Prepare a cover letter highlighting your interest in transport industry digital marketing
• Set up job alerts for updates from Arriva Group
• Anticipate communication for interview scheduling post-application closure

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.