📌 Core Information
🔹 Job Title: Student Recruitment and Marketing Officer
🔹 Company: Panyathip International School
🔹 Location: Vientiane, Laos
🔹 Job Type: On-site
🔹 Category: Education
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Promoting St Hugh’s courses to increase student enrollment through effective marketing strategies
- Building and maintaining relationships with target agents, influencers, current students, and alumni
- Attending events and exhibitions to recruit students and raise the reputation of St Hugh’s
- Developing and implementing sustainable recruitment plans based on market research
- Collaborating with the External Engagement Team and other stakeholders to create marketing activities
ASSUMPTION: This role requires a high level of communication, sales, and marketing skills, as well as the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Increase student numbers for all courses into the College from a diverse range of key markets
✅ Obtain an in-depth product knowledge of the full-range of courses at St Hugh’s and maintain accurate student records
✅ Attend exhibitions and events to recruit students and raise the reputation of St Hugh’s
✅ Report on applications and enrolments and inform on projected numbers
✅ Identify and build relationships with influencers in target markets and coordinate marketing activities
✅ Develop sustainable plans backed up with market research for the recruitment of students to the College
✅ Work collaboratively with the External Engagement Team and other related stakeholders to ensure a suite of marketing activities per target market
✅ Manage all social media channels and create engaging content to promote St Hugh’s
✅ Be flexible in developing skills and areas of responsibilities as requirements evolve
ASSUMPTION: This role involves a mix of sales, marketing, and event coordination, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Qualified to degree level in a relevant subject
Experience: 1-5 years of working experience, with a preference for experience in the education industry, admissions, marketing, or sales
Required Skills:
- Excellent communication skills in both Lao and English
- Responsible, efficient, detail-oriented, and customer-oriented
- Strong marketing and sales skills
- Proficient in Microsoft Office and relevant software
- Knowledge of modern technology and social media
Preferred Skills:
- Admissions experience in international or bilingual schools
- Experience in event coordination and management
- Familiarity with data analysis and market research
ASSUMPTION: Candidates with a background in education, marketing, or sales will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not specified. However, based on industry standards for a marketing and recruitment role in Laos, the estimated salary range is 8,000,000 - 12,000,000 LAK (approximately $570 - $860 USD) per year.
Benefits:
- Health insurance
- Retirement plan
- Professional development opportunities
- On-site parking
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends required for events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Primary and Secondary Education
Company Size: 201-500 employees
Founded: 2001
Company Description:
- Panyathip International School (PIS) is an international school committed to high standards, aiming to educate and develop future leaders and citizens equipped with global competency
- PIS offers a diverse and inclusive learning environment, celebrating its community through the delivery of an International as well as a Lao curriculum
- PIS aims to create a community of students who achieve academic excellence and develop personal growth through a balance of moral values, social responsibility, gender equality, and environmental awareness
Company Specialties:
- International Education
- Lao Curriculum
- Student Development
Company Website: pislao.com
ASSUMPTION: PIS is committed to providing a high-quality education and fostering a supportive learning environment for its students.
📊 Role Analysis
Career Level: Mid-level professional with opportunities for growth and development
Reporting Structure: Reports directly to the Director of Marketing and Admissions
Work Arrangement: On-site, with occasional remote work possible for event planning and coordination
Growth Opportunities:
- Progression to a senior marketing or admissions role within the school
- Expanding skills and knowledge in education, marketing, and event management
- Potential opportunities to work abroad or in other educational settings
ASSUMPTION: This role offers opportunities for professional growth and development within the education sector.
🌍 Location & Work Environment
Office Type: On-site, with a modern and well-equipped campus
Office Location(s): Saphanthong Neua, Vientiane, Laos
Geographic Context:
- Vientiane is the capital and largest city of Laos, with a population of over 800,000 people
- The school is located in the Saphanthong Neua district, which is a residential and commercial area with easy access to amenities and public transportation
- Laos is a landlocked country in Southeast Asia, with a tropical monsoon climate and a rich cultural heritage
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends required for events
ASSUMPTION: The work environment at PIS is collaborative, supportive, and focused on student success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the school's principal or director
Key Assessment Areas:
- Communication skills and language proficiency in Lao and English
- Marketing and sales skills
- Event coordination and planning
- Cultural fit and alignment with PIS's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or events you have coordinated in the past
- Research PIS's mission, values, and educational approach to demonstrate your understanding and enthusiasm for the school
ATS Keywords: Student recruitment, marketing, sales, event coordination, education, Lao, English, Panyathip International School
ASSUMPTION: The interview process at PIS is designed to assess candidates' skills, experience, and cultural fit for the role and the school.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Customer Relationship Management (CRM) software
- Event planning and management tools
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- High standards and commitment to excellence
- Celebration of diversity and inclusivity
- Focus on student success and well-being
Work Style:
- Collaborative and supportive team environment
- Focus on student-centered learning and development
- Flexibility and adaptability in a dynamic work environment
Self-Assessment Questions:
- How do your personal values align with PIS's mission and values?
- How do you approach building and maintaining relationships with diverse stakeholders, such as agents, influencers, and current students?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with PIS's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a high volume of student inquiries and applications
- Balancing multiple priorities and deadlines in a fast-paced work environment
- Adapting to changes in the school's admissions policies or procedures
- Working evenings and weekends for events and recruitment activities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to PIS's mission and values.
📈 Similar Roles Comparison
- This role is similar to a Marketing and Recruitment Coordinator or Officer in an educational setting
- However, this role is unique in its focus on student recruitment and marketing for an international school in Laos
- Career progression in this role could lead to senior marketing or admissions positions within the school or other educational institutions
ASSUMPTION: While this role shares similarities with other marketing and recruitment positions, its unique context and focus require specific skills and knowledge.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase student enrollment in a specific program
- Coordinating and executing a successful open house or recruitment event
- Conducting market research to identify trends and opportunities in the education sector in Laos
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role contribute to the overall success and growth of the school?
- What opportunities are there for professional development and growth within the school?
- How does the school support work-life balance for its employees?
- What are the most rewarding aspects of working in student recruitment and marketing at PIS?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to PIS's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or events you have coordinated in the past
- Research PIS's mission, values, and educational approach to demonstrate your understanding and enthusiasm for the school
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
