📌 Core Information
🔹 Job Title: Student - Social Media Strategist
🔹 Company: Ithaca College Center for Career Exploration and Development
🔹 Location: Ithaca, NY, USA
🔹 Job Type: Part-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for Ithaca College Admission's social media platforms
- Researching social media trends and tactics
- Attending events to gather photo and video content
- Utilizing design and editing tools to produce social media posts
- Communicating with students, faculty, and staff for collaborations
ASSUMPTION: This role is ideal for students passionate about social media and looking to gain practical experience in content creation and strategy.
📋 Key Responsibilities
✅ Create engaging, original, organic content for Ithaca College Admission social media platforms (Instagram, TikTok, and ZeeMee)
✅ Research social media trends and tactics and develop ways to incorporate them into IC's social media
✅ Attend small- and large-scale events to gather photo and video content
✅ Utilize Canva and video editing tools to produce social media posts that follow IC's brand standards
✅ Communicate with students, faculty, and staff to arrange takeovers, photoshoots, and video productions
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: No formal experience required, but relevant coursework or extracurricular activities are a plus
Required Skills:
- Passion for social media and Ithaca College
- Experience with posting to social media platforms
- Basic photo and video editing knowledge
- Basic graphic design skills
- Strong verbal and written communication skills
- Attention to detail
- Ability to be flexible and adaptive
Preferred Skills:
- Experience with Canva or other design tools
- Knowledge of social media analytics
ASSUMPTION: While not explicitly stated, having a basic understanding of social media metrics and analytics would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $15.65 per hour
Benefits:
- On-the-job training and experience in social media strategy
- Opportunity to work closely with Ithaca College Admission and build professional relationships
Working Hours: Approximately 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is based on the federal minimum wage for tipped employees in New York, as the role may involve food service or hospitality events.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on student career exploration and development
Company Size: 2-10 employees, providing a close-knit and supportive work environment
Founded: The Ithaca College Center for Career Exploration and Development is a well-established department within Ithaca College
Company Description:
- Dedicated to helping IC students and alumni through all stages of their career journey
- Offers one-on-one coaching, career check-ins, career fairs, and networking opportunities
- Supports students in creating personal four-year plans and discovering their passions
Company Specialties:
- Career counseling and coaching
- Job search assistance and internship placement
- Career workshops and events
Company Website: https://www.ithaca.edu/center-career-exploration-and-development
ASSUMPTION: The company's small size and focus on student development create an ideal environment for students to gain practical experience and make a significant impact.
📊 Role Analysis
Career Level: Entry-level, providing an excellent starting point for a career in social media or marketing
Reporting Structure: The role reports directly to the Assistant Director of Admission Marketing and Communications
Work Arrangement: On-site, with the opportunity to work remotely for certain tasks, such as content creation or editing
Growth Opportunities:
- Gain practical experience in social media strategy and content creation
- Develop professional relationships with Ithaca College Admission staff and faculty
- Potential for career advancement within the Ithaca College Center for Career Exploration and Development or the Admission department
ASSUMPTION: This role offers valuable experience and the opportunity to grow within the organization, making it an attractive option for students interested in marketing or communications careers.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of remote work for certain tasks
Office Location(s): 953 Danby Road, Muller 101, Ithaca, NY 14850, US
Geographic Context:
- Ithaca, NY is a college town with a vibrant arts and culture scene
- The college is located in the Finger Lakes region, offering easy access to outdoor activities and natural beauty
- The area has a moderate cost of living compared to other college towns in the Northeast
Work Schedule: Approximately 20 hours per week, with flexible scheduling to accommodate academic commitments
ASSUMPTION: The location and work environment provide a supportive and engaging atmosphere for students to gain practical experience and develop their skills.
💼 Interview & Application Insights
Typical Process:
- Submit application through Ithaca College's job portal
- Attach resume and cover letter, including answers to short questions
- Selected applicants will be chosen for an interview
- Position to begin at the start of the fall semester
Key Assessment Areas:
- Understanding of social media platforms and trends
- Creativity and ability to generate engaging content
- Communication skills and ability to work collaboratively
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your passion for social media and Ithaca College in your application materials
- Prepare examples of your content creation and editing work to showcase during the interview
ATS Keywords: Social Media, Content Creation, Research, Photo Editing, Video Editing, Graphic Design, Communication, Attention to Detail, Flexibility, Adaptability
ASSUMPTION: The application process is straightforward and focused on assessing the candidate's skills and passion for the role.
🛠️ Tools & Technologies
- Canva (for graphic design)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Social media platforms (Instagram, TikTok, ZeeMee)
ASSUMPTION: The required tools and technologies are widely accessible and user-friendly, making them suitable for candidates with varying levels of experience.
👔 Cultural Fit Considerations
Company Values:
- Student-centered approach
- Collaboration and teamwork
- Continuous learning and growth
Work Style:
- Creative and innovative
- Attention to detail
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and platforms?
- Can you provide an example of a successful social media campaign you've created or contributed to?
- How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: The company values a student-centered approach, collaboration, and continuous learning, making it an ideal environment for students seeking practical experience and professional growth.
⚠️ Potential Challenges
- Balancing academic responsibilities with work commitments
- Managing multiple social media platforms and content creation deadlines
- Adapting to changes in social media trends and algorithms
- Working collaboratively with diverse stakeholders, including students, faculty, and staff
ASSUMPTION: The role presents unique challenges that can be overcome with strong organizational skills, adaptability, and a passion for social media and Ithaca College.
📈 Similar Roles Comparison
- Unlike other social media roles, this position focuses specifically on Ithaca College Admission's social media presence and student experience
- This role offers the opportunity to work closely with Ithaca College Admission and gain insights into the college's marketing and communications strategies
- Compared to other entry-level marketing or communications roles, this position provides a high level of responsibility and autonomy in content creation and strategy
ASSUMPTION: The role is unique in its focus on Ithaca College Admission's social media presence and offers valuable experience for students interested in marketing or communications careers.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming Ithaca College event
- Researching and implementing a new social media platform or feature to enhance IC's online presence
- Collaborating with students and faculty to produce engaging content for IC's social media platforms
ASSUMPTION: The sample projects provide a range of creative and strategic opportunities for candidates to demonstrate their skills and contribute to IC's social media success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing and communications strategy for Ithaca College Admission?
- What opportunities are there for professional development and growth within the department or the college?
- How does the team support and collaborate with one another to achieve shared goals?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Ithaca College's job portal
- Attach a resume and cover letter, including your answers to the short questions
- Prepare examples of your content creation and editing work to showcase during the interview
- Follow up with Eliza Wildes at ewildes@ithaca.edu one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
