📌 Core Information
🔹 Job Title: Student Social Media Strategist
🔹 Company: Liberty University
🔹 Location: Lynchburg, VA
🔹 Job Type: Part-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in developing and implementing Liberty University's social media strategy
- Providing live coverage of campus events and creating engaging content
- Collaborating with marketing teams and other departments to plan and execute creative elements
- Researching social media trends and sharing insights with the team
- Adhering to brand guidelines and university policies
ASSUMPTION: This role is ideal for a student pursuing a degree in Strategic Communications, Digital Media & Journalism, Marketing, or a related field, seeking hands-on experience in social media strategy and content creation.
📋 Key Responsibilities
✅ Collaborate with full-time staff to assist with needs for the university's main social media accounts
✅ Cover events and share posts while engaging with audiences
✅ Develop messaging and strategy plans for university official accounts
✅ Research social trends and recommend changes to the social media team
✅ Attend meetings with the team, clients, and other support departments
✅ Assist in planning communication plans for social platforms and support team when needed
✅ Work diligently during extended hours for events like Commencement, Homecoming, and athletic events
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under pressure, especially during events.
🎯 Required Qualifications
Education: Pursuing a degree in Strategic Communications, Digital Media & Journalism, Marketing, or a related field
Experience: One to three years of related experience required, or an equivalent combination of education and experience
Required Skills:
- Strong communication and comprehension skills
- Ability to create and work within cross-functional team environments
- Intuitively able to reason, analyze information, and apply judgment to solve routine and complex problems
- Regularly required to use visual skills to function in the work environment
- Regularly required to hear and speak in order to effectively communicate orally
Preferred Skills:
- Previous experience with social media management tools
- Familiarity with Liberty University's brand and values
ASSUMPTION: Candidates with relevant coursework or internship experience in social media or marketing may be given preference.
💰 Compensation & Benefits
Salary Range: $10 - $12 per hour (based on federal work-study guidelines and industry standards for student positions)
Benefits:
- Gain practical experience in social media strategy and content creation
- Work alongside experienced marketing professionals
- Flexible scheduling to accommodate academic commitments
Working Hours: Up to 20 hours per week, with extended hours required for certain events
ASSUMPTION: Salary range is based on federal work-study guidelines and industry standards for student positions in the Lynchburg, VA area.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 201-500 employees
Founded: 1971
Company Description:
- Liberty University provides a world-class education with a solid Christian foundation
- Offers over 500 degrees and certificates in various fields
- All courses are taught from a Christian worldview by professors who regard teaching as their calling
Company Specialties:
- Online Learning
- Higher Education
- Christian Education
- Largest Christian University
- Corporate Partnerships
- Biblically based Curriculum
- Innovative Curriculum
Company Website: Liberty University
ASSUMPTION: Liberty University is a Christian religious-affiliated organization and may give preference to candidates who align with their values and beliefs.
📊 Role Analysis
Career Level: Entry-Level (Student Worker)
Reporting Structure: Reports directly to the Social Media Manager
Work Arrangement: On-site, with flexible scheduling to accommodate academic commitments
Growth Opportunities:
- Gain practical experience in social media strategy and content creation
- Develop professional skills and portfolio pieces
- Potential for full-time employment after graduation
ASSUMPTION: This role is designed to provide students with hands-on experience and the opportunity to grow professionally.
🌍 Location & Work Environment
Office Type: On-campus office in Green Hall, with work in various indoor and outdoor locations on and off campus
Office Location(s): Lynchburg, VA
Geographic Context:
- Lynchburg is a city in Virginia with a population of approximately 80,000
- The city is located in the foothills of the Blue Ridge Mountains
- Lynchburg offers a mix of urban and outdoor recreational opportunities
Work Schedule: Up to 20 hours per week, with extended hours required for certain events
ASSUMPTION: Candidates should be comfortable working extended hours during events and be able to manage their time effectively to balance work and academic commitments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Social Media Manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Understanding of social media trends and best practices
- Ability to work well under pressure
- Alignment with Liberty University's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of Liberty University's brand and values
- Showcase your creativity and problem-solving skills through examples or a portfolio
ATS Keywords: Social Media Strategy, Event Coverage, Content Creation, Marketing, Communication Skills, Team Collaboration, Attention to Detail, Research Skills, Organizational Skills, Digital Media
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, and demonstrate their alignment with Liberty University's values and mission.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Microsoft Office Suite
ASSUMPTION: Familiarity with social media management tools and graphic design software is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Christ-centered
- Champions for students
- Collaborative
- Committed to excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, especially during events
- Attention to detail and strong communication skills
Self-Assessment Questions:
- Do you align with Liberty University's values and mission?
- Are you comfortable working extended hours during events?
- Can you manage your time effectively to balance work and academic commitments?
ASSUMPTION: Candidates should assess their alignment with Liberty University's values and work style to ensure a good fit for this role.
⚠️ Potential Challenges
- Managing work and academic commitments, especially during peak event seasons
- Adapting to Liberty University's brand guidelines and policies
- Working extended hours during events
- Keeping up with rapidly changing social media trends and best practices
ASSUMPTION: Candidates should be prepared to manage their time effectively and work well under pressure, especially during events.
📈 Similar Roles Comparison
- Unlike full-time social media strategist roles, this position is part-time and designed for students
- This role offers hands-on experience and the opportunity to grow professionally
- Career progression may include full-time employment after graduation
ASSUMPTION: This role is unique in that it is designed specifically for students seeking practical experience in social media strategy and content creation.
📝 Sample Projects
- Developing a social media strategy for a university event
- Creating engaging content for Liberty University's official social media accounts
- Analyzing social media trends and providing recommendations to the social media team
ASSUMPTION: Sample projects may vary depending on the specific needs of the social media team and the university.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall social media strategy for the university?
- What opportunities are there for professional growth and development in this role?
- How does Liberty University support work-life balance for student employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and their understanding of the university's social media strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Liberty University job board
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio or examples of your work, if applicable
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
