Sub-regional Marketing Lead, Turkey/CIS

📌 Core Information

🔹 Job Title: Sub-regional Marketing Lead, Turkey/CIS

🔹 Company: Illumina

🔹 Location: Turkey - Istanbul

🔹 Job Type: Full-time

🔹 Category: Biotechnology Research

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans for Turkey and CIS
• Managing marketing strategies and go-to-market tactics
• Coordinating execution across various marketing programs and resources
• Collaborating within a complex, matrixed organizational structure
• Fluency in Turkish and English with strong storytelling abilities

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and language proficiency to succeed in the sub-regional marketing landscape.

📋 Key Responsibilities

✅ Formulate the marketing plan to support Illumina’s commercial goals in sub-region

✅ Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding

✅ Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams

✅ Assess customer pipeline Marketing key performance indicators (KPIs) in sub-region by stage

✅ Build target customer engagement plan in sub-region for current customer and new customers together with GM, Sales, Sales Specialists, Strategic Growth, and Global teams

✅ Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic planning to drive marketing success in the sub-region.

🎯 Required Qualifications

Education: Bachelor’s degree in Life Sciences, Marketing, or related field required. Advanced degree (MS, PhD) preferred. MBA is a plus

Experience: Minimum of 8 years of marketing experience in life sciences, genomics, or healthcare sectors

Required Skills:

• Proven success in strategic marketing, product launches, and demand generation
• Experience working within highly matrixed, global organizations
• Familiarity with genetic technologies and their clinical or research applications
• Strategic thinker with a data-driven, customer-first mindset
• Ability to influence and build relationships across complex teams and a variety of levels
• Strong organizational and project management skills
• Ability to set goals, develop plans, and lead initiatives independently to drive growth
• Willingness to travel up to 25%

Preferred Skills:

• Background in business strategy, product management, consulting, or commercial roles
• Proven track record of successfully driving the genomics market in Turkey
• 1-3+ years of people management or team/project leadership

ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong blend of marketing expertise, business acumen, and leadership skills to thrive in this environment.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $120,000 and $180,000 per year, based on industry standards for a senior marketing role in the life sciences sector in Turkey.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Tuition reimbursement

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project demands. Some evening and weekend work may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Illumina operates in the biotechnology research industry, focusing on applying innovative technologies and revolutionary assays to analyze genetic variation and function.

Company Size: Illumina is a large company with approximately 9,283 employees worldwide, providing ample opportunities for collaboration and growth.

Founded: Illumina was founded in 1998 and has since grown to become a global leader in genomics, with a strong focus on personalized medicine.

Company Description:

• Illumina’s innovative, array-based solutions for DNA, RNA, and protein analysis serve as tools for disease research, drug development, and the development of molecular tests in the clinic.
• The company aims to apply innovative technologies and revolutionary assays to make studies possible that were not even imaginable just a few years ago.
• Illumina strives to provide solutions that are not only innovative but also flexible, scalable, and complete with industry-leading support and service.

Company Specialties:

• Genomic sequencing and analysis
• Molecular diagnostics
• Life science tools and reagents
• Bioinformatics and data analysis

Company Website: http://www.illumina.com

ASSUMPTION: Illumina's focus on innovation, collaboration, and customer-centricity creates an environment that fosters growth and success for employees.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and marketing expertise.

Reporting Structure: The Sub-regional Marketing Lead reports directly to the Head of Regional Field Marketing and works closely with various functions, including Global Product and Customer Segment Marketing.

Work Arrangement: This role is on-site, with a willingness to travel up to 25% of the time to attend meetings, events, and conferences.

Growth Opportunities:

• Expanding one's network and knowledge within the global genomics industry
• Developing leadership and management skills through team collaboration and mentorship
• Gaining experience in a complex, matrixed organizational structure
• Potential career progression into more senior marketing or leadership roles within Illumina

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to various aspects of the business and the chance to make a substantial impact on Illumina's success in the Turkey and CIS sub-region.

🌍 Location & Work Environment

Office Type: Illumina's Istanbul office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 5200 Illumina Way, San Diego, CA 92122, US (Global Headquarters); 524 Genomic Dr, Madison, Wisconsin 53719, US; 9440 Carroll Park Dr, San Diego, CA 92121, US; 10 Biopolis Rd, Singapore, Singapore 138670, SG; 200 Lincoln Centre Dr, Foster City, California 94404, US; 19 Granta Park, Cambridge , England CB21 6DF, GB; 1 International Ct, Scoresby, Victoria 3179, AU; 1999 Yishan Road, 12F, Building #23 Shanghai Business Park Phase III,, Shanghai , China 200233, CN; Shiba 5-36-7 ,, Mita Bellju Building 22F Minato-ku,, Tokyo, Japan 108-0014, JP; Alameda Santos 787, São Paulo, Brazil 01419-001, BR

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major economic, cultural, and historical hub for the region.
• The city offers a vibrant and diverse environment, with a rich history and numerous attractions for residents and visitors alike.
• Istanbul's strategic location makes it an ideal base for driving marketing efforts in the Turkey and CIS sub-region.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project demands. Some evening and weekend work may be required to meet deadlines or attend events.

ASSUMPTION: Working in Illumina's Istanbul office provides employees with a dynamic and engaging work environment, surrounded by extraordinary people, inspiring leaders, and world-changing projects.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other stakeholders
• Final interview with the Head of Regional Field Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and stakeholder management
• Language proficiency in Turkish and English
• Cultural fit and alignment with Illumina's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and language proficiency.
• Prepare examples of your marketing achievements, particularly those that demonstrate your ability to drive demand and pipeline health in a sub-region.
• Research Illumina's mission, values, and recent projects to show your enthusiasm and understanding of the company's goals.

ATS Keywords: Strategic Marketing, Product Launches, Demand Generation, Genetic Technologies, Business Strategy, Project Management, Customer Engagement, Cross-Functional Collaboration, Data-Driven Mindset, Relationship Building, Turkish Language Proficiency, English Language Proficiency, Leadership Skills, Market Awareness, Organizational Skills

ASSUMPTION: Illumina's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, ensuring that the most qualified and aligned candidates are selected for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the regional marketing team's preferences and Illumina's global standards.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Quality

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Customer-focused and committed to excellence

Self-Assessment Questions:

• How have you demonstrated innovation in your previous marketing roles?
• Can you provide an example of a time when you collaborated effectively with cross-functional teams to achieve a common goal?
• How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?

ASSUMPTION: Illumina values candidates who align with their core values and possess a strong work ethic, collaborative spirit, and commitment to driving results.

⚠️ Potential Challenges

• Managing a complex, matrixed organizational structure
• Balancing OpEx for marketing plans with revenue commitments across the sub-region and region
• Ensuring marketing plans are relevant to the specific market and customers while aligning with Illumina's global strategies
• Building and maintaining strong relationships with various internal and external stakeholders
• Adapting to the unique cultural and market dynamics of the Turkey and CIS sub-region

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on the Turkey and CIS sub-region, requiring a deep understanding of the local market and cultural nuances.
• Compared to similar regional marketing roles, this position offers a higher degree of strategic autonomy and responsibility for driving marketing success in the sub-region.
• Career progression in this role may involve moving into more senior marketing or leadership positions within Illumina, either at the regional or global level.

ASSUMPTION: Candidates should consider this role's unique aspects and the potential career growth opportunities it offers when comparing it to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a go-to-market strategy for a new product launch in the Turkey and CIS sub-region
• Conducting market research and analysis to identify target customer segments and tailor marketing campaigns to their specific needs
• Collaborating with cross-functional teams to create and execute a targeted account-based marketing (ABM) campaign for a key customer in the sub-region

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Sub-regional Marketing Lead role and the impact it can have on driving marketing success in the Turkey and CIS sub-region.

❓ Key Questions to Ask During Interview

• How does this role fit into Illumina's global marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the Regional Field Marketing organization, and how does this role collaborate with other functions, including Global Product and Customer Segment Marketing?
• What are the most significant challenges facing the Turkey and CIS sub-region, and how can this role address them to drive marketing success?
• How does Illumina support the professional development and growth of its employees, particularly in senior marketing roles like this one?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the business, and your commitment to driving marketing success in the Turkey and CIS sub-region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and language proficiency in Turkish and English.
• Prepare examples of your marketing achievements, particularly those that demonstrate your ability to drive demand and pipeline health in a sub-region.
• Research Illumina's mission, values, and recent projects to show your enthusiasm and understanding of the company's goals.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.