📌 Core Information
🔹 Job Title: Subscriptions Marketing and Circulation Manager
🔹 Company: Total Politics Group
🔹 Location: London, Greater London (Hybrid)
🔹 Job Type: Part-time
🔹 Category: Information Services
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Growing and serving the magazines audience across print and digital platforms
- Developing creative campaigns and optimizing retention strategies
- Managing circulation strategy and distribution schedules
- Collaborating with editorial, marketing, and production teams
- Analyzing subscription trends and data to drive informed decisions
ASSUMPTION: This role requires a balance of strategic thinking and hands-on delivery, with a focus on customer-centric acquisition and retention strategies.
📋 Key Responsibilities
✅ Manage and grow our subscriber base across print and digital platforms
✅ Oversee circulation strategy and manage distribution schedules
✅ Maintain accurate subscriber lists and analyze subscription trends
✅ Lead the relationship with our fulfilment bureau and liaise with printers
✅ Work closely with other departments to develop customer-centric strategies
✅ Collect subscriber data to monitor satisfaction levels and support future proposition development
✅ Manage customer service queries in conjunction with our fulfilment bureau
✅ Prepare reports on circulation, performance, and growth KPIs
✅ Manage our yearly ABC submissions
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and operational tasks to ensure a seamless customer journey and maximize subscriber satisfaction.
🎯 Required Qualifications
Education: Not specified
Experience: Proven experience in subscriptions, circulation, or audience management (print/digital)
Required Skills:
- Proficient in using subscriber platforms and Excel/Google Sheets
- Analytical mindset with the ability to spot trends and act on them
- Excellent communication and organizational skills
- Familiarity with working with third-party suppliers
- Proactive self-starter with a collaborative teamwork approach
Preferred Skills:
- Interest in UK and EU politics
ASSUMPTION: While not explicitly stated, a relevant degree or certification in marketing, communications, or a related field may be beneficial but is not strictly required.
💰 Compensation & Benefits
Salary Range: £24,000 pro rata (equivalent to £40,000 full-time equivalent)
Benefits:
- 25 days annual leave plus Bank Holidays (pro-rated for part-time hours)
- Flexible working – hybrid as standard
- Corporate Gym Membership Discount
- Cycle to Work Scheme
- Season Ticket Loan
- Life assurance (4x salary)
- Employee Referral Bonus Scheme
- Employee Assistance Programme
Working Hours: Approximately 20 to 22.5 hours per week, with flexible hours and a working pattern that suits the candidate's needs
ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on politics, government, and public policy
Company Size: 51-200 employees, offering an unparalleled opportunity for up-close involvement in Westminster politics
Founded: 2022, with a recent major acquisition contributing to its growth
Company Description:
- Specializes in media, events, and training focused on politics, government, and public policy
- Based in Westminster's Millbank Tower, working flexibly
- Offers a unique opportunity for up-close involvement in Westminster politics
Company Specialties:
- Politics
- Publishing
- Public affairs
- Public policy
- Engaging with key decision-makers and influencers
- Digital Content
- Conferences & Events
- Seminars
- International Training
- Media
- Policy
- and Government
Company Website: www.totalpolitics.com
ASSUMPTION: Total Politics Group is a growing business with an expanding workforce, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the Head of Marketing and works closely with editorial, marketing, and production teams
Work Arrangement: Hybrid, with a blend of remote and on-site work
Growth Opportunities:
- Potential career progression within the marketing department or related areas
- Opportunities to work on high-profile projects and events
- Chance to develop skills in audience management, data analysis, and marketing strategy
ASSUMPTION: This role offers a unique blend of strategic thinking and hands-on delivery, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a blend of remote and on-site work
Office Location(s): 11th Floor Mill Bank Tower, 21-24 Millbank, London, London SW1P4QP, GB
Geographic Context:
- Based in Westminster, offering up-close involvement in UK politics
- Easy access to public transportation, with Westminster and St. James's Park tube stations nearby
- Surrounded by historic landmarks, museums, and cultural attractions
Work Schedule: Flexible hours, with approximately 20 to 22.5 hours per week, tailored to the candidate's needs
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, with the opportunity to engage with Westminster politics and colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company careers page
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Understanding of the role and its requirements
- Relevant experience and skills in subscriptions, circulation, or audience management
- Analytical and problem-solving skills
- Communication and teamwork abilities
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of the role and the company's focus on politics and public policy
- Prepare examples of your past achievements in growing and serving audiences, developing marketing strategies, and managing customer-centric initiatives
- Research the company and its specialties to show your interest and engagement
ATS Keywords: Subscriptions, Circulation, Audience Management, Marketing Strategy, Retention, Customer Service, Print Management, Digital Platforms, Proactive Approach, Team Collaboration, Political Awareness
ASSUMPTION: The interview process will focus on assessing the candidate's relevant experience, skills, and cultural fit, with a strong emphasis on their understanding of the role and the company's focus on politics and public policy.
🛠️ Tools & Technologies
- Subscriber platforms (e.g., SubHub, Memberful, or similar)
- Excel/Google Sheets
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Print management software (e.g., Printful, Printify, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Expertise and insight
- Engagement and collaboration
- Innovation and adaptability
- Integrity and respect
Work Style:
- Hybrid work arrangement, with a blend of remote and on-site work
- Collaborative and team-oriented approach
- Focus on customer-centric strategies and initiatives
- Proactive and self-starting attitude
Self-Assessment Questions:
- How do your skills and experience align with the role's requirements in growing and serving audiences, developing marketing strategies, and managing customer-centric initiatives?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
- How do you ensure accurate and up-to-date subscriber data, and how do you use this data to drive informed decisions?
ASSUMPTION: Total Politics Group values candidates who demonstrate a strong work ethic, a proactive approach, and a commitment to customer-centric strategies and initiatives.
⚠️ Potential Challenges
- Managing a hybrid work arrangement, balancing remote and on-site work effectively
- Adapting to the dynamic nature of the political landscape and its impact on the company's focus areas
- Ensuring accurate and up-to-date subscriber data in a fast-paced and evolving environment
- Balancing strategic thinking with hands-on delivery, managing both operational tasks and high-level initiatives
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on growing and serving audiences for political and public policy publications, rather than general interest or niche markets
- Industry-specific context: The role requires an understanding of the political landscape and its impact on the company's focus areas
- Career path comparison: This role offers opportunities for growth and development within the marketing department or related areas, with potential progression to senior marketing or management positions
ASSUMPTION: While this role shares similarities with other marketing and circulation management positions, its unique focus on politics and public policy sets it apart and offers a distinct career path.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to grow the subscriber base for a new political publication
- Analyzing subscription trends and data to identify opportunities for improved retention and acquisition strategies
- Managing the print and digital distribution of a high-profile political event or conference, ensuring seamless delivery and customer satisfaction
ASSUMPTION: These sample projects illustrate the role's focus on growing and serving audiences, developing marketing strategies, and managing customer-centric initiatives in the political and public policy context.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to growing and serving audiences for its political and public policy publications?
- How does the role fit into the company's overall marketing and circulation strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the company in the next 12 to 24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the position's requirements and the company's goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application and cover letter through the company careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in subscriptions, circulation, or audience management, as well as your understanding of the political and public policy context
- Prepare examples of your past achievements in growing and serving audiences, developing marketing strategies, and managing customer-centric initiatives
- Research the company and its specialties to show your interest and engagement
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
