Summer Marketing Digital Assistant

📌 Core Information

🔹 Job Title: Summer Marketing Digital Assistant

🔹 Company: St. Olaf Student

🔹 Location: Northfield, Minnesota, United States

🔹 Job Type: Part time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Entry level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Marketing and Communications office in maintaining an innovative digital marketing strategy
• Overseeing content management on the college website using WordPress
• Producing reports across various digital platforms, including Google Analytics, Google Ads, and social media
• Working closely with faculty and staff to ensure efficient utilization of digital tools

ASSUMPTION: This role requires a balance of administrative tasks and creative problem-solving, with a focus on digital marketing and content management.

📋 Key Responsibilities

✅ Overseeing content management on the college website (wp.stolaf.edu) using WordPress

✅ Maintaining relationships with faculty and staff to efficiently utilize WordPress

✅ Producing reports across various digital platforms, including Google Analytics, Google Ads, Facebook, Instagram, and the college website

✅ Supporting an innovative marketing strategy across a variety of digital platforms

ASSUMPTION: The responsibilities listed are subject to change based on the needs of the Marketing and Communications office.

🎯 Required Qualifications

Education: Current enrollment as a student at St. Olaf College

Experience: At least one year of both administrative and digital marketing experience

Required Skills:

• Strong problem-solving skills
• Adept at communicating with others
• Comfortable meeting with faculty and staff
• Ability to work independently, meet deadlines, and be detail-oriented

Preferred Skills:

• Experience with WordPress and other digital marketing tools
• Familiarity with Google Analytics and Google Ads

ASSUMPTION: As this is a student employee position, relevant coursework and extracurricular activities may be considered equivalent to experience.

💰 Compensation & Benefits

Salary Range: The standard hourly rate for student employees at St. Olaf College is $12.50. Supervisory/special skills hourly rate may vary.

Benefits:

• Gain practical experience in digital marketing and content management
• Develop professional skills and build your resume
• Work on a college campus with a vibrant and engaged community

Working Hours: The length of the position is determined by the Employment Authorization. Typically, student employees work up to 20 hours per week during the academic year and up to 40 hours per week during the summer.

ASSUMPTION: Benefits for this position are focused on professional development and gaining practical experience.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 11-50 employees

Founded: St. Olaf College was founded in 1874

Company Description:

• St. Olaf College is a private liberal arts college in Northfield, Minnesota
• It is known for its strong academic programs, vibrant campus life, and commitment to the arts
• The Marketing and Communications office plays a crucial role in promoting the college's brand and engaging with its community

Company Specialties:

• Marketing and Communications
• Student Government
• Event Planning

Company Website: www.oleville.com

ASSUMPTION: As a student government association, the organization is focused on representing and supporting the student body at St. Olaf College.

📊 Role Analysis

Career Level: Entry level (0-2 years)

Reporting Structure: The Digital Marketing Assistant will report to the Marketing and Communications office

Work Arrangement: On-site, with the possibility of remote work for specific tasks

Growth Opportunities:

• Gain practical experience in digital marketing and content management
• Develop professional skills and build your resume
• Potential for career advancement within the Marketing and Communications office or other departments

ASSUMPTION: This role offers opportunities for professional growth and development, with the potential for career advancement within the college.

🌍 Location & Work Environment

Office Type: On-site, with the possibility of remote work for specific tasks

Office Location(s): 1520 St. Olaf Ave, Northfield, MN 55057

Geographic Context:

• Northfield, Minnesota is a vibrant college town with a population of approximately 20,000
• It is located about 35 miles south of Minneapolis and St. Paul
• The college campus is centrally located in the city, with easy access to amenities and attractions

Work Schedule: The length of the position is determined by the Employment Authorization. Typically, student employees work up to 20 hours per week during the academic year and up to 40 hours per week during the summer.

ASSUMPTION: The work environment is dynamic and engaging, with a focus on collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete an interview with the hiring manager, Daniel Hollerung
• Provide references or additional information as requested

Key Assessment Areas:

• Problem-solving skills
• Communication and interpersonal skills
• Ability to work independently and meet deadlines
• Familiarity with digital marketing tools and platforms

Application Tips:

• Highlight relevant coursework and extracurricular activities in your resume
• Tailor your cover letter to demonstrate your interest in digital marketing and content management
• Prepare examples of your work in digital marketing or content creation to showcase during the interview

ATS Keywords: Digital Marketing, Content Management, WordPress, Google Analytics, Google Ads, Social Media, Problem Solving, Communication, Detail-Oriented, Independent Work, Punctuality, Professionalism, Creativity, Multi-tasking, Editing, Drafting

ASSUMPTION: The application process is designed to assess your skills and fit for the role, with a focus on practical experience and potential for growth.

🛠️ Tools & Technologies

• WordPress
• Google Analytics
• Google Ads
• Social media platforms (Facebook, Instagram)

ASSUMPTION: Familiarity with these tools is preferred, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in academics and extracurricular activities
• Respect for diversity and inclusion
• Commitment to community engagement and service

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Focused on professional development and growth

Self-Assessment Questions:

• How do your problem-solving skills align with the responsibilities of this role?
• How do you approach working independently and meeting deadlines?
• How do you balance creativity and professionalism in your work?

ASSUMPTION: The work environment is collaborative and supportive, with a focus on professional development and growth.

⚠️ Potential Challenges

• Balancing multiple responsibilities and deadlines
• Adapting to changes in the marketing strategy or priorities
• Working with a diverse range of faculty and staff
• Managing expectations and communicating effectively with stakeholders

ASSUMPTION: These challenges can be overcome with strong communication, time management, and problem-solving skills.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Intern or Content Management Assistant in a higher education setting
• It offers unique insights into the marketing and communications strategies of a private liberal arts college
• Career paths may include advancement within the Marketing and Communications office or other departments

ASSUMPTION: This role offers a unique opportunity to gain practical experience in digital marketing and content management within a higher education setting.

📝 Sample Projects

• Creating and implementing a social media marketing campaign for an upcoming event
• Analyzing website traffic and user engagement using Google Analytics
• Designing and distributing an email newsletter to promote college programs or initiatives

ASSUMPTION: These projects are designed to showcase your skills and demonstrate your ability to contribute to the marketing and communications efforts of the college.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30 days?
• How does this role fit into the overall marketing and communications strategy of the college?
• What opportunities are there for professional development and growth within the department?
• How does the Marketing and Communications office collaborate with other departments on campus?
• What is the typical work schedule for this role, and are there opportunities for flexible or remote work?

ASSUMPTION: These questions are designed to help you better understand the role, the work environment, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant coursework, extracurricular activities, and any practical experience in digital marketing or content management
• Write a cover letter that demonstrates your interest in the role and your qualifications
• Prepare examples of your work in digital marketing or content creation to showcase during the interview
• Follow up with the hiring manager, Daniel Hollerung, within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.