Summer Marketing Intern-Marketing Campaign Management

📌 Core Information

🔹 Job Title: Summer Marketing Intern - Marketing Campaign Management

🔹 Company: Humana

🔹 Location: Remote US

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: Entry Level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Assisting in the planning and execution of marketing campaigns
• Collaborating with cross-functional teams to ensure campaign success
• Analyzing campaign performance and providing insights
• Contributing to the development of marketing strategies and tactics

ASSUMPTION: This role is ideal for students pursuing a degree in Marketing, Business, or a related field who are looking to gain practical experience in marketing campaign management.

📋 Key Responsibilities

✅ Assist in the planning and execution of marketing campaigns

✅ Collaborate with cross-functional teams to ensure campaign success

✅ Analyze campaign performance and provide insights

✅ Contribute to the development of marketing strategies and tactics

✅ Perform administrative tasks and support as needed

ASSUMPTION: While this is an internship, the responsibilities are designed to provide real-world experience and contribute to the company's marketing efforts.

🎯 Required Qualifications

Education: Pursuing a Bachelor's or Master's degree

Experience: No prior experience required

Required Skills:

• Strong interpersonal, written, and oral communication skills
• Ability to work independently and in a team environment
• Proficient in Microsoft Office Suite
• Basic understanding of marketing principles

Preferred Skills:

• Minimum 3.0 cumulative GPA
• Actively involved on-campus and/or in the community
• Interest in working in the healthcare industry

ASSUMPTION: While not required, having a strong academic history and an interest in healthcare can make a candidate more competitive for this role.

💰 Compensation & Benefits

Salary Range: $37,440 - $87,500 per year (This is an estimate based on industry standards for internships in marketing. The actual salary may vary.)

Benefits:

• Paid Time Off
• 401(k) Retirement Savings Plan
• Employee Assistance Program
• Business Travel
• Accident

Working Hours: 25 hours per week (This is a part-time, summer internship.)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and academic achievements.

📌 Applicant Insights

🔍 Company Context

Industry: Humana is a leading health and well-being company that offers a wide range of health plan options for health maintenance organizations (HMOs), preferred provider organizations (PPOs), point-of-service (POS) plans, and traditional indemnity insurance plans.

Company Size: Humana has over 10,000 employees and is publicly traded on the New York Stock Exchange (NYSE) under the symbol HUM.

Founded: Humana was founded in 1961 and has since grown to become one of the largest health insurance providers in the United States.

Company Description:

• Humana is committed to putting health first for its teammates, customers, and company.
• The company offers a range of health insurance services and healthcare services through its CenterWell division.
• Humana is dedicated to creating innovative solutions and resources that help people live their healthiest lives on their terms.

Company Specialties:

• Health insurance services
• Healthcare services
• Well-being and wellness programs

Company Website: careers.humana.com

ASSUMPTION: Humana's focus on health and well-being makes it an attractive company for students interested in healthcare or wellness-related fields.

📊 Role Analysis

Career Level: This is an entry-level role designed for students seeking practical experience in marketing.

Reporting Structure: The intern will report directly to the Marketing Manager.

Work Arrangement: This is a remote, part-time role with a flexible schedule. The intern may be required to occasionally travel to Humana's offices for training or meetings.

Growth Opportunities:

• Gain practical experience in marketing campaign management
• Develop skills in data analysis and campaign performance evaluation
• Build professional relationships within the marketing industry
• Potential for full-time employment after the internship

ASSUMPTION: This internship offers a unique opportunity for students to gain real-world experience and make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): The intern will work remotely from any location within the United States.

Geographic Context:

• The United States has a diverse range of cultures, climates, and landscapes.
• The remote work environment allows for flexibility and the ability to work from various locations.
• The intern will have the opportunity to experience different work environments and cultures depending on their location.

Work Schedule: The intern will work 25 hours per week, with a flexible schedule that can be arranged with the Marketing Manager.

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from various locations within the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Background check and offer

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Understanding of marketing principles
• Cultural fit with Humana's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences.
• Demonstrate your understanding of marketing principles and your enthusiasm for the role.
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement.

ATS Keywords: Marketing Intern, Marketing Campaign Management, Marketing Strategy, Marketing Tactics, Marketing Performance, Marketing Analysis, Marketing Collaboration, Marketing Teamwork, Marketing Internship, Marketing Experience

ASSUMPTION: The application process for this role is designed to assess the candidate's communication skills, problem-solving abilities, and cultural fit with Humana's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Data analysis tools (e.g., Google Analytics)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be easily learned by a motivated intern.

👔 Cultural Fit Considerations

Company Values:

• Putting health first
• Acting with integrity
• Focusing on the customer
• Working together
• Pursuing excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you share Humana's commitment to putting health first?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a data-driven and analytical mindset?
• Are you adaptable and flexible, with a results-focused and accountable approach to work?

ASSUMPTION: Humana values candidates who are passionate about health and well-being, collaborative and team-oriented, data-driven and analytical, adaptable and flexible, and results-focused and accountable.

⚠️ Potential Challenges

• Balancing internship responsibilities with academic coursework
• Adapting to a remote work environment
• Managing time effectively in a flexible schedule
• Occasional travel requirements

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and effective communication with the Marketing Manager.

📈 Similar Roles Comparison

• This role is similar to other marketing internships but offers the unique opportunity to work with a leading health and well-being company.
• Unlike other marketing internships, this role focuses specifically on marketing campaign management.
• This role offers the potential for full-time employment after the internship, providing a clear career path for the right candidate.

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing campaign management with a leading health and well-being company.

📝 Sample Projects

• Assist in the planning and execution of a social media marketing campaign
• Analyze the performance of an email marketing campaign and provide insights
• Contribute to the development of a marketing strategy for a new product launch

ASSUMPTION: These sample projects are designed to provide the intern with practical experience in marketing campaign management, data analysis, and strategy development.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this internship fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth during this internship?
• How does the Marketing team collaborate with other departments within the company?
• What is the typical career path for someone in this role?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through careers.humana.com
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for your interview by researching Humana and practicing common interview questions
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.