📌 Core Information
🔹 Job Title: Superviseur(e), Marketing par courriel
🔹 Company: Reitmans (Canada) Ltée/Ltd
🔹 Location: 250 Rue Sauvé O, Montréal, QC H3L 1Z2, Canada
🔹 Job Type: Temps plein
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 3+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and developing engaging content and email personalization strategies
- Collaborating with senior marketing staff to set performance objectives
- Evaluating the effectiveness of email campaigns and measuring performance
- Leading and developing a team to ensure an excellent employee experience
ASSUMPTION: This role requires a strong balance of creative and analytical skills, as well as excellent communication abilities.
📋 Key Responsibilities
✅ Collaborate with the Vice-President marketing, Director marketing, and CRM Manager to determine quantitative and qualitative performance objectives for email and personalization
✅ Develop weekly, monthly, and annual communication plans for email and personalization
✅ Establish a content calendar aligned with topical needs, purchase cycles, customer segments, and promotional plans
✅ Evaluate and measure the overall effectiveness of content and email campaign performance by segment, including establishing key performance indicators
✅ Lead and develop a team to ensure an excellent employee experience
ASSUMPTION: This role involves a mix of strategic planning, content creation, and performance analysis, with a focus on driving results through effective email marketing campaigns.
🎯 Required Qualifications
Education: University degree in business administration, finance, marketing, or a related field
Experience: 3+ years of experience in digital marketing, project management, or content development, with a focus on email marketing
Required Skills:
- Excellent communication skills, both written and verbal
- Strong analytical and problem-solving skills
- Proven ability to work collaboratively in a team environment
- Familiarity with email marketing platforms and tools
Preferred Skills:
- Experience in retail or digital agency environments
- Bilingualism (French and English)
ASSUMPTION: Candidates with a strong background in email marketing, excellent communication skills, and experience working in a team environment will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for a Marketing Supervisor role in Montreal)
Benefits:
- Flexible work environment
- Comprehensive benefits program
- Paid time off
- Exclusive discounts on Reitmans, Penningtons, and RW&CO. brands
- Referral bonus
- Annual bonus
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Supervisor role in Montreal. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically fashion and clothing
Company Size: 5,001-10,000 employees
Founded: 1926 (as a family-owned business, later incorporated in 1948)
Company Description:
- Reitmans (Canada) Ltd. is a Canadian fashion retail company operating under three flagship brands: Reitmans, PENN., and RW&CO.
- The company is committed to creating memorable experiences for customers through innovative design, quality products, and exceptional customer service.
- Reitmans (Canada) Ltd. is proud of its almost one hundred years of history as Canada’s fashion retail icon and values its dedicated and talented team.
Company Specialties:
- Retail
- Clothing
- Digital and fashion
Company Website: http://www.reitmanscanadalimited.com
ASSUMPTION: Reitmans (Canada) Ltd. is a well-established company in the retail industry, with a strong focus on fashion and clothing. The company values its employees and offers a comprehensive benefits program.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the CRM Manager
Work Arrangement: Hybrid, with a flexible work environment that combines on-site and remote work
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Director or Vice-President marketing
- Expansion of responsibilities to include additional marketing channels or brand management
- Development of leadership and management skills through team supervision and mentoring
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): 250 Rue Sauvé O, Montréal, QC H3L 1Z2, Canada
Geographic Context:
- Montréal is the second-largest city in Canada and the largest city in the province of Quebec
- The city is known for its vibrant cultural scene, including festivals, museums, and historic sites
- Montréal offers a high quality of life, with a mix of urban and natural environments, and a diverse population
Work Schedule: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The work environment at Reitmans (Canada) Ltd. is collaborative and inclusive, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the CRM Manager and/or other senior marketing staff
- Final interview with the Vice-President marketing
Key Assessment Areas:
- Candidates' understanding of email marketing strategies and best practices
- Candidates' ability to analyze and interpret data to inform decision-making
- Candidates' communication and interpersonal skills, both written and verbal
- Candidates' fit with the company culture and values
Application Tips:
- Highlight relevant experience and achievements in email marketing and content development
- Demonstrate a strong understanding of the retail industry and Reitmans (Canada) Ltd.'s brands
- Showcase excellent communication skills through a well-crafted cover letter and resume
ATS Keywords: Email marketing, content development, digital marketing, project management, performance measurement, team leadership, retail, fashion, customer relationship management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' relevant experience and skills in email marketing and content development.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: Familiarity with industry-standard email marketing platforms, project management tools, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for fashion
- Customer focus
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
Work Style:
- Collaborative and inclusive
- Focused on results and performance
- Adaptable and responsive to change
- Committed to work-life balance and employee well-being
Self-Assessment Questions:
- Do you share Reitmans (Canada) Ltd.'s passion for fashion and commitment to exceptional customer service?
- Are you comfortable working in a collaborative and inclusive team environment?
- Do you thrive in a fast-paced and dynamic work environment, with a focus on results and performance?
ASSUMPTION: Candidates who align with Reitmans (Canada) Ltd.'s values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced work environment
- Adapting to changes in marketing strategies and customer preferences
- Balancing creative and analytical aspects of the role
- Working effectively in a hybrid work arrangement, with a mix of on-site and remote team members
ASSUMPTION: This role presents both opportunities and challenges, with a focus on managing multiple priorities, adapting to change, and balancing creative and analytical aspects of the role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Email Marketing Manager role, with a focus on email marketing strategy and campaign execution
- Compared to other marketing roles, this position requires a strong balance of creative and analytical skills, as well as excellent communication abilities
- Career progression in this role may lead to senior marketing positions, such as Marketing Director or Vice-President marketing
ASSUMPTION: This role is similar to other marketing management positions, with a focus on email marketing strategy and campaign execution. Career progression in this role may lead to senior marketing positions within the organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch
- Analyzing and optimizing email campaign performance to improve open rates and click-through rates
- Collaborating with cross-functional teams to create engaging and on-brand email content
ASSUMPTION: These sample projects illustrate the creative and analytical aspects of the role, as well as the importance of collaboration and communication with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader marketing strategy and organizational goals?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does Reitmans (Canada) Ltd. support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, as well as the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing and content development
- Prepare for your interview by researching Reitmans (Canada) Ltd.'s brands, marketing strategies, and company culture
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
