📌 Core Information
🔹 Job Title: Supervisor - Brand, Content & Culture
🔹 Company: McDonald's Corporation
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting world-class campaigns and experiences that shape culture and create unforgettable experiences for millions of fans
- Collaborating with cross-functional stakeholders and agency partners to deliver timely, high-quality work
- Providing thoughtful, actionable feedback to agency partners on proposed creative
- Navigating the execution of big, brand-first ideas with a self-starter mentality
ASSUMPTION: This role requires a strong understanding of marketing principles, campaign management, and creative development. Familiarity with the McDonald's brand and its target audience is also beneficial.
📋 Key Responsibilities
✅ Be accountable for project management across multiple campaigns
✅ Assist in the development of clear, concise briefs to inform highly impactful creative work
✅ Collaborate with cross-functional stakeholders and agency partners to deliver timely, high-quality work
✅ Provide thoughtful, actionable feedback to agency partners on proposed creative
✅ Be proactive and have a self-starter mentality to help assist in navigating the execution of big, brand-first ideas
ASSUMPTION: This role involves balancing between impulsive, timely campaigns and evergreen always-on narratives, requiring adaptability and strong organizational skills.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: Marketing experience, such as campaign support, category planning, agency relations, etc.
Required Skills:
- Project management
- Creative development
- Collaboration
- Communication
- Storytelling
- Ability to track and juggle multiple tasks and deadlines across various campaigns
Preferred Skills:
- Agency or agency management experience
- Experience with supporting teams and collaborating internally
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with project management tools are likely required for this role.
💰 Compensation & Benefits
Salary Range: $87,050 - $108,810 per year
Benefits:
- Health and welfare benefits
- 401(k) plan
- Adoption assistance program
- Educational assistance program
- Flexible ways of working
- Time off policies (including sick leave, parental leave, and vacation/PTO)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing supervisor role with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: McDonald's operates in the fast food restaurant industry, with a focus on providing quick, affordable meals to a wide range of customers.
Company Size: McDonald's Corporation has over 37,000 locations in over 100 countries and employs over 1.9 million people worldwide. This role is based at the company's headquarters in Chicago, Illinois.
Founded: McDonald's was founded in 1940 by Richard and Maurice McDonald, with the first restaurant opening in San Bernardino, California.
Company Description:
- McDonald's is the world's leading global foodservice retailer, serving over 69 million customers daily in over 100 countries
- The company is known for its iconic menu items, including the Big Mac, Quarter Pounder, Chicken McNuggets, and Egg McMuffin
- McDonald's is committed to using its scale for good, focusing on sustainability, community involvement, and employee development
Company Specialties:
- Restaurant operations
- Sustainability
- Foodservice
- Franchising
- Operations
- Real estate
- Supply chain
- Communications
- Human resources
- Finance
- IT
- Accounting
- Marketing
- Investor relations
- Charities
- RMHC
- Diversity
- CSR
- Legal
- And insurance
Company Website: https://corporate.mcdonalds.com/
ASSUMPTION: McDonald's is a well-established company with a strong brand and a global presence. This role offers the opportunity to work on high-impact campaigns and contribute to the company's ongoing success.
📊 Role Analysis
Career Level: This role is a supervisory position, typically suited for candidates with 2-5 years of marketing experience looking to advance their careers.
Reporting Structure: The Supervisor - Brand, Content & Culture reports directly to the Brand, Content & Culture Manager.
Work Arrangement: This role is on-site, with the expectation of working from the McDonald's headquarters in Chicago, Illinois.
Growth Opportunities:
- Potential advancement to a Brand, Content & Culture Manager role
- Expansion of responsibilities to include additional brand stories or campaigns
- Opportunities to work on high-impact projects and gain exposure to senior leadership
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 110 N Carpenter St, Chicago, IL 60607, USA
Geographic Context:
- Chicago, Illinois, is a major city with a diverse population and a vibrant cultural scene
- The office is located in the West Loop neighborhood, close to public transportation and various amenities
- The city experiences all four seasons, with cold winters and warm summers
Work Schedule: Full-time, typically 40 hours per week, with the possibility of overtime or flexible hours based on project demands
ASSUMPTION: The work environment at McDonald's headquarters is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Brand, Content & Culture Manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and campaign management skills
- Creative development and storytelling abilities
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the McDonald's brand and your enthusiasm for the role
- Prepare examples of successful campaigns you've worked on and the impact they had on the business
- Research McDonald's recent marketing efforts and be prepared to discuss them during the interview
ATS Keywords: Marketing, campaign management, creative development, collaboration, communication, storytelling, project management, brand, content, culture
ASSUMPTION: The application process for this role is likely competitive, and candidates should be prepared to demonstrate their skills and passion for the brand.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Creative development tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with project management tools are likely required for this role. Specific creative development tools may depend on the agency partners and internal teams working on the campaigns.
👔 Cultural Fit Considerations
Company Values:
- Serve. Our customers come first, and we strive to exceed their expectations
- Inclusion. We foster an inclusive culture that encourages diversity and belonging
- Integrity. We act with honesty and integrity, always
- Community. We give back to our communities and support our employees' growth
- Accountability. We take responsibility for our actions and deliver on our commitments
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do you have a passion for the McDonald's brand and its customers?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and storytelling skills?
- Are you able to manage multiple tasks and deadlines effectively?
ASSUMPTION: Candidates who align with McDonald's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Balancing between impulsive, timely campaigns and evergreen always-on narratives
- Working with external agency partners and internal stakeholders
- Adapting to changes in priorities or project scope
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Marketing Coordinator position, but with a focus on brand, content, and culture
- Unlike other marketing roles, this position requires a strong understanding of the McDonald's brand and its target audience
- Career progression in this role could lead to a Brand, Content & Culture Manager position or other marketing leadership roles
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on brand, content, and culture makes it unique within the industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new menu item
- Collaborating with an agency partner to create a viral video series showcasing the brand's personality
- Managing the launch of a new brand story or campaign, including coordinating with internal teams and external vendors
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of collaboration and project management skills in this role.
❓ Key Questions to Ask During Interview
- Can you describe a recent marketing campaign that the team is particularly proud of, and what made it successful?
- How does this role fit into the overall marketing strategy for McDonald's?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does McDonald's support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your understanding of the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful campaigns you've worked on and the impact they had on the business
- Research McDonald's recent marketing efforts and be prepared to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
