📌 Core Information
🔹 Job Title: Supervisor de Trade Marketing
🔹 Company: The Kraft Heinz Company
🔹 Location: Eldorado, São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing trade marketing actions to enhance shopper experience at the point of sale.
- Managing and training a team to ensure effective execution of marketing strategies.
- Collaborating with commercial teams and external agencies to achieve sales targets.
- Analyzing competitor actions and market trends to inform strategic decisions.
ASSUMPTION: This role requires strong leadership, organizational, and communication skills to effectively manage a team and coordinate with various stakeholders.
📋 Key Responsibilities
✅ Plan, train, and execute marketing actions to enhance shopper experience at the point of sale.
✅ Implement materials of point of sale, with the communication visual created by Marketing, through negotiation of JBPs and management of the logistics operator via an external agency.
✅ Monitor and analyze competitor actions, focusing on technical, strategic, and DGMP aspects to maintain market positioning in the short, medium, and long term.
✅ Monitor and ensure that SKUs of KHC have adequate volume and mix in each retail network, with constant review of parametrization in line with the commercial team to avoid stockouts.
✅ Develop and deliver training and content to ensure team adherence to proposed materials and maintain consistency across areas.
ASSUMPTION: This role requires a high level of adaptability and the ability to work effectively under pressure to meet tight deadlines.
🎯 Required Qualifications
Education: Completed higher education degree (Ensino Superior Completo).
Experience: Proven experience in trade marketing, budget management, and sell-out strategies.
Required Skills:
- Strong leadership and organizational skills.
- Excellent communication and interpersonal skills.
- Proven ability to manage and develop a team.
- Knowledge of clients in São Paulo Capital.
- Fluency in Portuguese (native or bilingual level).
Preferred Skills:
- Experience with gamification of stores and DGMP research.
- Knowledge of the food and beverage industry.
- Fluency in English.
ASSUMPTION: Candidates with experience in the food and beverage industry and proficiency in English will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between R$ 5,000 and R$ 8,000 per month, based on industry standards for trade marketing supervisors with 2-5 years of experience in Brazil.
Benefits:
- Health insurance and dental plans.
- Retirement savings plans.
- Employee discounts on Kraft Heinz products.
- Opportunities for professional development and career growth.
Working Hours: Full-time position with standard working hours, Monday to Friday, with flexibility to work additional hours as needed to meet deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the food and beverage industry, with a focus on consumer packaged goods.
Company Size: The Kraft Heinz Company has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: The company was founded in 2015 through the merger of Kraft Foods and Heinz.
Company Description:
- The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.
- The company produces and markets a wide range of products, including condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
- The company is committed to sustainable growth and responsible, sustainable practices that extend to every facet of its business, its consumers, and its communities.
Company Specialties:
- Food and beverage production and marketing.
- Consumer packaged goods.
- Brand management and marketing.
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: The company's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a supervisory position, requiring strong leadership and management skills.
Reporting Structure: The trade marketing supervisor will report directly to the trade marketing manager and oversee a team of trade marketing professionals.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings and training sessions.
Growth Opportunities:
- Progression to a trade marketing manager role.
- Expansion into other areas of marketing or brand management.
- Opportunities to work on international projects and gain global experience.
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and demonstrate their potential.
🌍 Location & Work Environment
Office Type: The Kraft Heinz Company's office in Eldorado, São Paulo, is a modern and collaborative workspace designed to foster creativity and productivity.
Office Location(s): Eldorado, São Paulo, Brazil
Geographic Context:
- The Eldorado office is located in the western region of São Paulo, providing easy access to major highways and public transportation.
- The area offers a mix of urban and natural environments, with numerous parks, shopping centers, and restaurants nearby.
- São Paulo is the largest city in Brazil and the Americas, with a diverse and vibrant cultural scene.
Work Schedule: The work schedule for this role is Monday to Friday, with standard working hours and the possibility of occasional overtime to meet project deadlines.
ASSUMPTION: The Eldorado office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and team members to discuss the role and company culture in more detail.
- Final interview or assessment to evaluate the candidate's skills and fit for the role.
Key Assessment Areas:
- Leadership and management skills.
- Communication and interpersonal skills.
- Problem-solving and analytical skills.
- Knowledge of the food and beverage industry and trade marketing strategies.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, management, and problem-solving skills.
- Research the company and its products to demonstrate your enthusiasm and understanding of the business.
ATS Keywords: Trade Marketing, Budget Management, Sell-Out Strategies, Visual Communication, Market Analysis, Training and Development, Leadership, Organizational Skills, Team Management, Consumer Packaged Goods, Food and Beverage Industry
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace).
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in everything we do.
- Integrity: We act with honesty and transparency in all our actions.
- Respect: We value and appreciate the diversity of our employees and consumers.
- Responsibility: We take responsibility for our actions and their impact on our stakeholders.
- Collaboration: We work together to achieve our goals and create a positive work environment.
Work Style:
- Dynamic and fast-paced environment.
- Strong focus on teamwork and collaboration.
- Opportunities for professional development and growth.
- Flexible and adaptable work culture.
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic work environment?
- Are you a strong communicator and collaborator, able to work effectively with diverse teams?
- Do you have a proven track record of success in trade marketing or a related field?
- Are you committed to delivering high-quality results and maintaining a strong work ethic?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with the company's values and a willingness to embrace its work culture.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Adapting to a fast-paced and dynamic work environment, with tight deadlines and changing priorities.
- Navigating a large and complex organization, with numerous stakeholders and competing priorities.
- Developing and implementing effective trade marketing strategies in a competitive and evolving market.
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in this role, given their strong leadership, organizational, and communication skills.
📈 Similar Roles Comparison
- This role is similar to other trade marketing supervisor positions in the food and beverage industry, with a focus on managing a team and executing marketing strategies to enhance the shopper experience at the point of sale.
- However, this role may differ from similar positions in other industries, as the food and beverage industry has unique challenges and dynamics that require specific knowledge and skills.
- Career progression in this role may involve moving into a trade marketing manager position or expanding into other areas of marketing or brand management.
ASSUMPTION: Candidates should research similar roles in the food and beverage industry to better understand the requirements and expectations of this role.
📝 Sample Projects
- Developing and implementing a gamification strategy for a major retail client to enhance shopper engagement and drive sales.
- Conducting a market analysis of competitor actions and trends to inform strategic decision-making and maintain market positioning.
- Managing the execution of a large-scale visual communication campaign, involving multiple stakeholders and external agencies.
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role, but the specific projects and initiatives may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall trade marketing strategy for the company?
- What opportunities are there for professional development and growth within the team and the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how has the current incumbent approached them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: http://www.careers.kraftheinz.com
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, management, and problem-solving skills.
- Research the company and its products to demonstrate your enthusiasm and understanding of the business.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
