📌 Core Information
🔹 Job Title: Supervisor, Email Marketing
🔹 Company: Reitmans (Canada) Ltée/Ltd
🔹 Location: Montréal, QC
🔹 Job Type: Full-time
🔹 Category: Retail, Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office and Remote)
🚀 Job Overview
Key aspects of this role include:
- Planning and developing compelling email content and personalization strategies
- Collaborating with senior marketing leaders to set objectives and evaluate performance
- Leading and developing an employee to ensure a best-in-class employee experience
- Working in a hybrid environment with ultimate flexibility
ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on driving traffic online and to stores through effective email marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute weekly, monthly, and annual email communication and personalization plans
✅ Establish email content calendar aligned with topical needs, buying cycle, customer segment/lifecycle, and promotional plan
✅ Evaluate and measure effectiveness of overall content and email performance by segment, including setting key performance indicators
✅ Collaborate with Vice-President marketing, Director Marketing, and CRM Manager to determine quantitative and qualitative objectives for email and personalization performance
✅ Lead and develop an employee to ensure a best-in-class employee experience
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and performance analysis, with a focus on driving results through effective email marketing campaigns.
🎯 Required Qualifications
Education: University degree in Business Administration, Finance, Marketing, or related field of study
Experience: 3 years + of experience in digital marketing and/or project management, content development
Required Skills:
- Excellent communication skills, both written and spoken
- Strong analytical skills and data-driven mindset
- Proven experience in email marketing and content development
- Familiarity with email marketing platforms and tools
Preferred Skills:
- Experience in retail or digital agency
- Bilingualism (French/English)
ASSUMPTION: Candidates with relevant experience in email marketing, content development, and digital marketing will be well-suited for this role. Familiarity with the retail industry is an asset.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (Estimated, based on industry standards for a Supervisor, Email Marketing role in Montréal)
Benefits:
- Ultimate flexibility: Hybrid work environment
- Well-being first: Comprehensive benefits program
- Flexible time off: Paid leave, sick days, and vacation time
- Exclusive discounts: 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
- Referral rewards: Referral bonus program
- Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Supervisor, Email Marketing role in Montréal. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on fashion apparel
Company Size: 5,001-10,000 employees, offering a large and diverse work environment
Founded: 1926, with a rich history and strong brand presence in Canada
Company Description:
- RCL - Reitmans (Canada) Limited is a Canadian fashion retail icon with a strong portfolio of brands, including Reitmans, PENN., and RW&CO.
- The company is committed to creating memorable experiences for customers through bold ideas and seamless experiences in stores and digital channels.
- RCL values its employees and offers a collaborative and inclusive workplace where everyone has a voice and can make a real difference.
Company Specialties:
- Retail
- Clothing
- Digital and Fashion
Company Website: http://www.reitmanscanadalimited.com
ASSUMPTION: Reitmans (Canada) Limited is a well-established company in the retail industry, offering a diverse range of career opportunities and a strong brand presence in Canada.
📊 Role Analysis
Career Level: Supervisor/Manager level, with potential for career growth within the marketing department
Reporting Structure: Reports to the Manager CRM, with collaboration across the marketing department and other teams
Work Arrangement: Hybrid work environment, offering ultimate flexibility with a balance between office and remote work
Growth Opportunities:
- Career advancement within the marketing department or other areas of the business
- Annual bonuses and tuition reimbursement for professional development
- Potential to lead and develop employees, contributing to their growth and success
ASSUMPTION: This role offers opportunities for career growth and development within a large and established retail company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 250 Rue Sauvé Ouest, Montréal, QC H3L 1Z2
Geographic Context:
- Montréal is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
- The office is located in the Saint-Laurent borough, with easy access to public transportation and nearby amenities
- The hybrid work arrangement allows for a better work-life balance and reduced commuting time
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote work, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Email marketing and content development skills
- Strategic thinking and planning abilities
- Communication and collaboration skills
- Analytical skills and data-driven mindset
Application Tips:
- Highlight relevant experience in email marketing, content development, and digital marketing
- Demonstrate your understanding of the retail industry and the role's requirements
- Showcase your ability to work collaboratively and drive results in a hybrid work environment
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: Email Marketing, Content Development, Digital Marketing, Project Management, Communication Skills, Personalization Strategy, Retail, Marketing, CRM, Performance Analysis
ASSUMPTION: The application process may vary, but typically involves several stages of interviews to assess the candidate's skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The specific tools and technologies used may vary, but the role requires proficiency in email marketing platforms and a strong understanding of CRM software and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Caring for our people
- Working collaboratively and authentically
- Inspiring performance
Work Style:
- Collaborative and inclusive
- Focused on driving results and continuous improvement
- Adaptable and responsive to change in a dynamic retail environment
Self-Assessment Questions:
- Do you thrive in a collaborative and inclusive work environment?
- Are you driven by results and committed to continuous improvement?
- Can you adapt to change and respond effectively in a dynamic retail environment?
ASSUMPTION: Reitmans (Canada) Limited values a collaborative and inclusive work culture, with a focus on driving results and inspiring performance in a dynamic retail environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced retail environment
- Adapting to changes in the market and consumer behavior
- Collaborating effectively with cross-functional teams in a hybrid work environment
- Balancing creative and technical aspects of email marketing and content development
ASSUMPTION: This role presents unique challenges and opportunities for growth in a dynamic and fast-paced retail environment.
📈 Similar Roles Comparison
- Compared to other Email Marketing Supervisor roles, this position offers a unique blend of creative and technical responsibilities, with a focus on driving traffic online and to stores
- In the retail industry, this role requires a strong understanding of consumer behavior and the ability to adapt to changes in the market
- Career paths for this role may include advancement within the marketing department or other areas of the business, with opportunities for leadership and management positions
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the retail industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive online traffic and conversions
- Analyzing email performance data to optimize content and personalization strategies
- Collaborating with cross-functional teams to create engaging and effective email content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on driving results through effective email marketing campaigns.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy and business goals?
- What are the most significant challenges facing the email marketing team currently, and how can this role address them?
- How does the company support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does the company foster a collaborative and inclusive work environment in a hybrid setting?
ASSUMPTION: These interview questions help applicants better understand the role's requirements, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
