Supervisor, Marketing

📌 Core Information

🔹 Job Title: Supervisor, Marketing

🔹 Company: The Walt Disney Company

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing trade marketing campaigns to support commercial objectives and enhance brand visibility
• Collaborating with internal teams to ensure alignment and seamless delivery
• Conducting market research and competitor analysis to inform campaign strategy
• Evaluating the strategic value of major market events and assessing opportunities for brand alignment
• Monitoring performance metrics to track campaign success and implement data-driven improvements
• Managing trade marketing budgets and owning the planning and execution of key annual events
• Supporting and training commercial teams on trade marketing tools and the streaming content calendar

ASSUMPTION: This role requires a balance of creativity and structure, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Design and execute trade marketing campaigns that support DASP’s (Disney Ad Sales & Partnerships) commercial objectives and enhance brand visibility through media, events, and partner experiences

✅ Collaborate with internal teams including Creative, BI, PR, Legal, Finance, and Partner Marketing to ensure alignment and seamless delivery

✅ Conduct market research and competitor analysis to identify trends and inform campaign strategy

✅ Evaluate the strategic value of major market events, assessing which opportunities best align with our brand message and target audiences

✅ Monitor performance metrics to track campaign success and implement data-driven improvements

✅ Maintain clear and consistent communication with stakeholders, especially the Area Director, ensuring initiatives are well documented and strategically aligned

✅ Manage trade marketing budgets with responsibility and strategic focus, owning the planning and execution of four key annual events, including industry activations and Disney's Upfront

✅ Support and train commercial teams on trade marketing tools and the streaming content calendar, unlocking business opportunities in every touchpoint

ASSUMPTION: This role requires a proactive spirit, ability to inspire trust, and a focus on driving impactful results.

🎯 Required Qualifications

Education: University degree in Marketing, Communication, Business, or a related field

Experience: 5-7 years of experience in trade marketing, ideally in entertainment, media, or agencies

Required Skills:

• Strong collaboration and communication skills to engage multiple stakeholders across functions
• Hands-on experience with market activations and events
• Data-driven mindset with the ability to balance creativity and structure
• Knowledge of the Brazilian advertising ecosystem and key players
• Advanced English is required for presentations and meetings. Spanish is a plus
• Proficiency in Microsoft Office tools and familiarity with microphone/IFB systems is a plus

Preferred Skills:

• Experience in the entertainment industry
• Fluency in Portuguese

ASSUMPTION: While not explicitly stated, experience in the entertainment industry and fluency in Portuguese may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Supervisor role in São Paulo, Brazil, with 5-7 years of experience, the estimated salary range is BRL 15,000 - 25,000 per month.

Benefits:

• Health insurance and dental plans
• Retirement savings plans
• Employee discounts on Disney products and services
• Opportunities for professional development and growth

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event coverage as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The Walt Disney Company operates in the entertainment industry, with a focus on creating world-class stories and experiences for every member of the family. The company has operations in over 40 countries and employs more than 200,000 people worldwide.

Company Size: With over 10,000 employees in Brazil alone, The Walt Disney Company is a large organization that offers numerous opportunities for career growth and development.

Founded: The Walt Disney Company was founded in 1923 by Walt Disney and has since grown into a global leader in entertainment and media.

Company Description:

• The Walt Disney Company is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products.
• The company's stories, characters, and experiences reach consumers and guests from every corner of the globe, with operations in more than 40 countries.
• Disney's employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Company Specialties:

• Entertainment
• Media
• Theme parks and resorts
• Consumer products
• Interactive media

Company Website: https://www.thewaltdisneycompany.com/

ASSUMPTION: The Walt Disney Company's large size and global presence offer numerous opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is a supervisory position, reporting directly to the Area Director of Marketing. It offers opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Supervisor, Marketing will report directly to the Area Director of Marketing and work closely with internal teams, including Creative, BI, PR, Legal, Finance, and Partner Marketing.

Work Arrangement: This role is on-site, with a full-time work arrangement. However, flexibility may be required for event coverage and campaign execution.

Growth Opportunities:

• Advancement to a Manager or Director role within the marketing department
• Expansion into other areas of the business, such as creative, content, or operations
• Opportunities to work on high-profile projects and events, gaining valuable experience and exposure

ASSUMPTION: This role offers numerous opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: The Walt Disney Company's office in São Paulo, Brazil, is a modern and collaborative workspace designed to foster creativity and innovation.

Office Location(s): Avenida Das Nacoes Unida, 12551, São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
• The city is a major hub for business, finance, and culture in Latin America
• São Paulo offers a diverse range of entertainment, dining, and cultural experiences

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event coverage as needed.

ASSUMPTION: The work environment at The Walt Disney Company's São Paulo office is collaborative, innovative, and focused on creating world-class entertainment experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Area Director of Marketing

Key Assessment Areas:

• Trade marketing experience and campaign management skills
• Collaboration and communication skills
• Data-driven mindset and analytical skills
• Knowledge of the Brazilian advertising ecosystem and key players
• Language skills (English and Spanish)

Application Tips:

• Highlight relevant trade marketing experience and campaign successes in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
• Prepare examples of market research, competitor analysis, and event planning to discuss during the interview

ATS Keywords: Trade Marketing, Campaign Management, Market Research, Competitor Analysis, Event Planning, Performance Metrics, Budget Management, Data-Driven Mindset, Collaboration, Communication, Brazilian Advertising Ecosystem, English, Spanish, Microsoft Office

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the department.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event planning and management tools (e.g., Cvent, Eventbrite)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the department's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Inclusion
• Optimism
• Decency

Work Style:

• Collaborative
• Data-driven
• Creative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a creative approach to problem-solving and campaign development?
• Are you adaptable and able to manage multiple priorities and deadlines?
• Do you have a strong work ethic and a commitment to delivering high-quality results?

ASSUMPTION: The Walt Disney Company values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with these values will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines, including event planning and campaign execution
• Balancing creativity and data-driven decision-making in campaign development
• Navigating a large, complex organization with multiple stakeholders
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive, results-oriented approach.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Manager or Campaign Manager role in other entertainment or media companies
• However, this role is unique in its focus on the Brazilian advertising ecosystem and key players
• Career progression in this role may involve advancement to a Manager or Director role within the marketing department or expansion into other areas of the business

ASSUMPTION: While this role shares similarities with other trade marketing or campaign management roles, its unique focus on the Brazilian advertising ecosystem sets it apart.

📝 Sample Projects

• Developing and executing a trade marketing campaign to launch a new streaming service in Brazil
• Conducting market research and competitor analysis to inform campaign strategy for an upcoming event
• Evaluating the strategic value of major market events and assessing opportunities for brand alignment

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the data-driven, collaborative approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the broader marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance and flexibility?

ASSUMPTION: These questions demonstrate a proactive, engaged approach to the role and the company, and will help the candidate better understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://disney.wd5.myworkdayjobs.com/disneycareer/job/Sao-Paulo-Brazil/Supervisor--Marketing_10124022
• Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
• Prepare examples of market research, competitor analysis, and event planning to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.