SUPERVISOR MEDIA SERVICES PH (Social Media & Web)

📌 Core Information

🔹 Job Title: Supervisor, Media Services (Social Media & Web)

🔹 Company: City of Toronto

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time, Temporary Vacancy (Approximately 18 months)

🔹 Category: Communications & Marketing

🔹 Date Posted: 2025-05-12

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days per week in-office)

🚀 Job Overview

Key aspects of this role include:

• Driving innovative strategies across web platforms and social media channels to inform, engage, and inspire diverse audiences.
• Managing high-profile campaigns and navigating emerging digital trends.
• Ensuring the online presence supports and enhances public health priorities with clarity, creativity, and impact.
• Supervising, motivating, and training assigned staff to produce innovative solutions.
• Collaborating with internal clients and communications staff to define scope and recommended approach for major social media and web projects.

ASSUMPTION: This role requires a strategic communicator with a passion for digital media and public service, who thrives at the intersection of leadership, storytelling, and digital innovation.

📋 Key Responsibilities

✅ Implements detailed plans and recommends policies and procedures regarding program-specific requirements.

✅ Supervises, motivates, and trains assigned staff, ensuring effective teamwork, high standards of work quality, and organizational performance, continuous learning, and encourages innovation in others.

✅ Supervises the day-to-day operation of all assigned staff, including scheduling, assigning, and reviewing work, authorizing vacation and overtime requests, and monitoring and evaluating staff performance.

✅ Provides input into and administers the assigned budget, ensuring expenditures are controlled and maintained within approved budget limitations.

✅ Manages the development and delivery of strategic web and social media services, leading the day-to-day implementation of Toronto Public Health's digital communications strategy.

✅ Develops policies and procedures to support web presence, social media, and digital communications applications.

✅ Assesses needs of internal and end-user clients through consultation and developing solutions.

✅ Serves as the Web Lead for Toronto Public Health and works with the City of Toronto's Digital Communications team to coordinate implementation, delivery, and sustainment of public health web content on toronto.ca.

✅ Develops and manages content libraries, including design assets in various formats, accessible to internal and external users.

✅ Works with internal clients and communications staff to help define scope and recommended approach for major social media and web projects.

✅ Plays an advisory role in client engagement, serving as a digital/social media strategic advisor.

✅ Serves as a thought leader in aligning digital and social media strategies with a client's business goals and objectives.

✅ Drives high-level discussions on the role of social media within the marketing of health messages by participating in public forums, partner, and other government consultations.

✅ Leads the development of frameworks and methodologies for social media, website, intranet, and other digital communications measurement within Toronto Public Health.

✅ Works with the Manager Communications PH to liaise with other City divisions and corporate groups focused on messaging and branding to represent and protect the best interests of Toronto Public Health.

✅ Works with Toronto Public Health program teams and communications staff to ensure that the appropriate strategic digital communication opportunities are reflected in communications plans and coordinates the delivery of those services as communications initiatives are implemented.

✅ Ensures delivery of customer service to maintain client satisfaction and identifies resource needs to close gaps in deliverables as well as pursue relevant new or emerging opportunities.

✅ Identifies, recommends, coordinates, and consults on the implementation of appropriate technologies to support the Division's digital presence.

✅ Anticipates and identifies relevant business issues and operating procedures as they correspond to priorities in the Public Health Communications workplan.

✅ Works with the Public Health Communications team and program area content leads/subject matter experts to deliver health communications web content (internal and external clients) in all formats, to accurately represent program information, maintain knowledge exchange, and identify performance gaps as well as new or emerging needs.

ASSUMPTION: This role requires a strong understanding of digital media trends, analytics, and project management, as well as excellent leadership and communication skills.

🎯 Required Qualifications

Education: Post-graduate diploma or degree in communications, digital communications, marketing, public relations, or a related field, or a combination of education and considerable relevant experience (CMP® or SCMP® certification considered an asset).

Experience: Extensive experience (5-10 years) in web and social media management, with a proven track record of delivering effective strategies.

Required Skills:

• Proven experience in reporting on and leveraging analytics and insights to deliver evidence-informed web and social media strategies.
• Considerable experience in supervising within the communications field, combined with strong ability in leading, developing, motivating, and training a team to produce innovative solutions.
• Considerable experience writing/editing content for the web, digital marketing, and communications, in addition to optimizing documents and files so they are fully compliant with legislated accessibility standards (e.g., PDF remediation, closed captioning, etc.).
• Considerable experience in content audits and content migration, information architecture, content organization, metadata application, indexing systems, user interface design, and visual design to support both browsing, searching, and optimization.
• Experience using HTML, DHTML, XML, JavaScript, graphic formats, CSS, popular web plug-ins, web site authoring and management such as WordPress web content management, and social media community management software (e.g., Meltwater, Hootsuite, etc.).

Preferred Skills:

• Familiarity with the Adobe Web Creative Suite tools, including Photoshop, Illustrator, InDesign, Acrobat, Flash, DreamWeaver, and AfterEffects.
• Ability to work with web browsers across multiple platforms, navigational issues, and the constraints involved in designing for online media.

ASSUMPTION: Candidates should have a strong background in digital communications, with a focus on web and social media management, and proven leadership skills.

💰 Compensation & Benefits

Salary Range: CAD $94,905.00 - $128,386.00 per year

Benefits:

• Comprehensive benefits package, including health, dental, and vision coverage.
• Membership in the Ontario Municipal Employees Retirement System (OMERS) pension plan.
• Generous vacation and sick leave entitlements.
• Flexible work arrangements and remote work options.
• Access to professional development and training opportunities.
• Subsidized employee fitness and wellness programs.

Working Hours: Monday to Friday, 35 hours per week, 7 hours per day per week

ASSUMPTION: The salary range provided is based on the job posting and is subject to change. Benefits information is based on typical municipal employee benefits packages.

📌 Applicant Insights

🔍 Company Context

Industry: Government Administration

Company Size: 10,001+ employees

Founded: 1834 (as a city), with the current municipal government structure established in 1998

Company Description:

• The City of Toronto is committed to fostering a positive and progressive workplace culture and strives to build a workforce that reflects the diverse residents it serves.
• Toronto is home to more than 2.9 million people, making it Canada’s leading economic engine and one of the world’s most diverse and livable cities.
• The City of Toronto has a workforce of approximately 35,771 employees, providing programs and services to Toronto residents, businesses, and visitors.
• The City of Toronto has won numerous awards for quality, innovation, and efficiency in delivering citizen-focused services, including being named one of Canada's Top 100 Employers, Canada's Best Diversity Employers, Top Family Friendly Employers, and Greater Toronto's Top Employers.

Company Specialties:

• Municipal Government

Company Website: http://www.toronto.ca

ASSUMPTION: The City of Toronto is a large, complex organization with a wide range of services and responsibilities, requiring employees with diverse skills and expertise.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Manager, Communications PH, within the Public Health Communications division.

Work Arrangement: Hybrid (3 days per week in-office)

Growth Opportunities:

• Potential progression to a management role within the Public Health Communications division or other City departments.
• Opportunities to gain experience in various aspects of digital communications and project management.
• Access to professional development and training opportunities to enhance skills and advance career growth.

ASSUMPTION: This role offers opportunities for career growth and development within the City of Toronto's extensive network of divisions and departments.

🌍 Location & Work Environment

Office Type: Hybrid (3 days per week in-office)

Office Location(s): Union Station, 61 Front St. W., Toronto, ON M5J 1E5

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada by population.
• It is a multicultural city, with over 140 languages spoken and 49% of its residents speaking a language other than English at home.
• Toronto is known for its vibrant arts, culture, and entertainment scene, as well as its diverse neighborhoods and culinary offerings.

Work Schedule: Monday to Friday, 35 hours per week, 7 hours per day per week

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the City of Toronto's careers website.
• Phone or video screening with the hiring manager or HR representative.
• In-person or virtual interview with the hiring manager and a panel of subject matter experts.
• Background check and reference check for the successful candidate.

Key Assessment Areas:

• Digital media and communications expertise.
• Leadership and team management skills.
• Project management and organizational skills.
• Adaptability and problem-solving skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the City of Toronto's mission, values, and the role's responsibilities in your application materials.
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills.
• Research the City of Toronto's organizational structure and the Public Health Communications division to show your enthusiasm and preparation for the role.

ATS Keywords: Web Management, Social Media Management, Digital Communications, Team Leadership, Analytics, Content Development, Project Management, Stakeholder Engagement, Digital Strategy, Accessibility Standards, Communication Skills, Problem Solving, Digital Innovation

ASSUMPTION: The City of Toronto's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Flash, DreamWeaver, AfterEffects)
• HTML, CSS, JavaScript, and other web development tools
• Social media management software (e.g., Meltwater, Hootsuite)
• Content management systems (e.g., WordPress)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The required tools and technologies for this role are standard in the digital communications and project management fields.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Diversity and Inclusion
• Excellence
• Integrity
• Leadership
• Respect

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Customer-focused and committed to delivering high-quality services

Self-Assessment Questions:

• How do your leadership style and communication skills align with the City of Toronto's values and work style?
• How do you approach working with diverse teams and stakeholders to deliver innovative solutions?
• How do you balance short-term priorities with long-term strategic goals in your work?

ASSUMPTION: Candidates should demonstrate a strong fit with the City of Toronto's values and work style, as well as a commitment to delivering high-quality public services.

⚠️ Potential Challenges

• The City of Toronto is a large, complex organization with a wide range of services and responsibilities, which can present unique challenges and opportunities.
• The role requires managing multiple projects and stakeholders, which can be demanding and require strong organizational skills.
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with team members working remotely.
• The role may require working evenings and weekends, depending on operational requirements.

ASSUMPTION: Candidates should be prepared to navigate the unique challenges and opportunities presented by working in a large municipal organization and managing multiple projects and stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on digital communications and project management within the public health sector.
• Compared to similar roles in the private sector, this role offers the opportunity to work on high-impact public health initiatives and contribute to the well-being of a diverse urban population.
• Compared to similar roles in other government organizations, this role offers the opportunity to work in a large, dynamic city with a wide range of services and responsibilities.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and implementing a comprehensive digital communications strategy for a public health campaign.
• Managing a team to create and launch a new public health website, ensuring accessibility and user-friendliness.
• Collaborating with internal clients and communications staff to deliver high-quality digital content for a major public health initiative.

ASSUMPTION: The sample projects listed are illustrative of the types of projects a candidate might work on in this role, but the specific projects may vary depending on the organization's priorities and needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall structure and goals of the Public Health Communications division and the City of Toronto?
• What are the most pressing challenges facing the digital communications team, and how can this role help address them?
• How does the City of Toronto support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the City of Toronto foster a culture of innovation and digital transformation?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the challenges and opportunities presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.toronto.ca/jobsatcity/job/Toronto-SUPERVISOR-MEDIA-SERVICES-PH-%28Social-Media-&-Web%29-ON-M5V/592222917/
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the City of Toronto's mission, values, and the role's responsibilities.
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills, as well as your fit with the City of Toronto's values and work style.
• Research the City of Toronto's organizational structure and the Public Health Communications division to show your enthusiasm and preparation for the role.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.