📌 Core Information
🔹 Job Title: Supervisor, Search Engine Marketing
🔹 Company: Horizon Media
🔹 Location: New York, New York
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Acting as the main point of contact for clients, providing strategic recommendations and analysis
- Managing the execution of clients’ Search programs and overseeing analyst-level resources
- Analyzing performance data and developing Paid Search strategies in collaboration with senior leadership
- Contributing to team training and learning agendas and leading cross-learning sessions
- Managing daily relationships with key search engine representatives and supporting new business initiatives
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving business outcomes for clients.
📋 Key Responsibilities
✅ Act as the main day-to-day point of contact for clients, providing strategic recommendations and analysis (30%)
✅ Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts (25%)
✅ Analyze performance data and provide intelligent insights, interpretations, and appropriate action plans based on conclusions (15%)
✅ Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats (15%)
✅ Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below (10%)
✅ Manage daily relationships with key search engine representatives (3%)
✅ Provide support on new business initiatives (2%)
ASSUMPTION: This role involves a mix of client management, campaign execution, data analysis, and team leadership responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2.5+ years of experience directly related to Search Engine Marketing with a focus on direct response campaigns
Required Skills:
- Advanced quantitative skills and aptitude, including advanced Excel skills
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
- Excellent organizational skills and the ability to juggle multiple responsibilities
- Proven ability to manage and mentor individuals at multiple levels
Preferred Skills:
- Experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
- Desire and aptitude for training, motivating, and managing individuals at multiple levels
- Enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team
ASSUMPTION: Candidates should have a strong foundation in Search Engine Marketing, with a proven track record of driving business outcomes for clients.
💰 Compensation & Benefits
Salary Range: $85,000.00 - $105,000.00 per year
Benefits:
- Health Insurance Coverage
- Life and Disability Insurance
- Retirement Savings Plans
- Company Paid Holidays
- Unlimited Paid Time Off (PTO)
- Mental Health and Wellness Resources
- Pet Insurance
- Childcare Resources
- Identity Theft Insurance
- Fertility Assistance Programs
- Fitness Reimbursement
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1989
Company Description:
- Horizon Media is a leader in driving business-based outcomes for marketers
- Headquartered in New York with offices in Los Angeles and Toronto
- Recognized as one of the world’s ten most innovative marketing and advertising companies
- Consistently named to Best Places to Work lists, including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials”
Company Specialties:
- Sports and Entertainment
- Social Media
- Media Buying
- Direct Marketing
- Social Design
- Social Buying
- Insights & Analytics
- Virtual/Augmented Reality
- SEO
- Mobile
- National & Local TV Investment
- Audio Investment
- Creative Services
Company Website: www.horizonmedia.com
ASSUMPTION: Horizon Media is a well-established and respected advertising agency with a strong focus on driving business outcomes for clients.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Search Engine Marketing team lead and manages analyst-level resources
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to advance to a management or leadership role within the Search Engine Marketing team
- Opportunities to work on high-profile client accounts and gain exposure to various industries
- Chance to develop and enhance skills in data analysis, strategic planning, and team leadership
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the team and gain exposure to diverse client accounts.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 75 Varick Street, New York, New York 10013, US
Geographic Context:
- New York City is a major global hub for advertising and marketing
- The office is located in the heart of Manhattan, offering easy access to public transportation and various amenities
- The city offers a diverse cultural scene, with numerous museums, theaters, and restaurants
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Search Engine Marketing team lead
- Final interview with the department head or another senior team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Team leadership and mentoring capabilities
Application Tips:
- Highlight relevant experience and achievements in Search Engine Marketing
- Demonstrate a strong understanding of the role and how your skills and experience align with the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, team leadership, and client management experience
ATS Keywords: Search Engine Marketing, Paid Search, SEM, PPC, Data Analysis, Client Management, Team Leadership, Strategic Planning
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' strategic thinking, data analysis, and team leadership skills.
🛠️ Tools & Technologies
- Bid management platforms (Marin, Kenshoo, DS3)
- Site-side analytics packages (Google Analytics, SiteCatalyst)
- Microsoft Excel
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with bid management platforms, site-side analytics packages, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Business is Personal
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on business outcomes
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with a team to drive business outcomes?
- Do you have a proven track record of adapting to change and learning new tools and technologies?
ASSUMPTION: Horizon Media values candidates who are results-driven, adaptable, and comfortable working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple client accounts and priorities simultaneously
- Keeping up with the latest trends and best practices in Search Engine Marketing
- Balancing on-site and remote work responsibilities effectively
- Navigating a large, fast-paced agency environment
ASSUMPTION: This role presents unique challenges, including managing multiple client accounts, staying current with industry trends, and balancing on-site and remote work responsibilities.
📈 Similar Roles Comparison
- This role is similar to other Search Engine Marketing supervisor or manager positions, but with a stronger focus on client management and strategic planning
- Compared to other advertising agency roles, this position offers a unique blend of strategic thinking, data analysis, and team leadership responsibilities
- Career progression in this role could lead to management or leadership positions within the Search Engine Marketing team or other departments within Horizon Media
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and team leadership responsibilities, with strong potential for career growth within the agency.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search strategy for a major retail client, including keyword research, ad copy testing, and bid management
- Analyzing performance data for a national non-profit organization and providing actionable insights to optimize their SEM campaigns and drive more donations
- Managing a team of analysts to execute a large-scale SEM audit for a global tech company, identifying areas for improvement and implementing recommended changes
ASSUMPTION: These sample projects illustrate the strategic, analytical, and team leadership aspects of the role, as well as the variety of client accounts and industries that the Supervisor, Search Engine Marketing may work with.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Search Engine Marketing department?
- How does the agency support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic agency environment, and how does the company help employees manage these challenges?
- What opportunities exist for growth and advancement within the Search Engine Marketing team and the agency as a whole?
- How does the agency foster a culture of innovation and adaptability, and how does this impact day-to-day work?
ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, and growth opportunities within Horizon Media.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills in Search Engine Marketing, data analysis, and team leadership
- Prepare for behavioral interview questions that focus on your problem-solving skills, team leadership, and client management experience
- Research Horizon Media and the Search Engine Marketing industry to demonstrate your enthusiasm and knowledge of the role
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
