Supervisor, Social Media

📌 Core Information

🔹 Job Title: Supervisor, Social Media

🔹 Company: San Manuel

🔹 Location: Highland, California, United States

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing daily operations of the Social Media production team
• Enhancing brand visibility and fostering follower engagement
• Managing social media campaigns and content
• Collaborating with internal teams for brand initiatives
• Analyzing performance metrics to drive engagement

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Campaign Management & Content Oversight: Manage effective social media campaigns aligning with enterprise marketing strategy, ensuring timely and accurate posting across all platforms.

✅ Content Planning: Develop and maintain content calendars and schedules for event coverage, content ideation, and execution in collaboration with various departments.

✅ Cross-Functional Collaboration: Lead cross-functional meetings with internal marketing teams to develop social media campaigns, execution, and brand initiatives.

✅ Event Coverage: Support the Promotion and Special Events department with on-site content captured during events and promotions.

✅ Innovation & Trend Integration: Proactively identify and test emerging content formats and platform features to maintain a dynamic and engaging social media presence.

✅ Performance Analysis & Reporting: Prepare monthly performance reports and recommend strategic adjustments to channel content based on analytics, engagement metrics, and industry trends.

✅ Audience Targeting & Strategy Development: Identify target audiences, set clear objectives, and develop content strategies to drive engagement, increase traffic, and boost conversions.

✅ Other duties as assigned to support the efficient operation of the department.

ASSUMPTION: This role involves a high level of multitasking, prioritization, and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field required.

Experience: Minimum two (2) years of experience building and analyzing reports on social media performance required. Minimum four (4) years of social media marketing experience preferred. Minimum one (1) year in a lead role overseeing people and social media content creation preferred.

Required Skills:

• Advanced knowledge of social media management platforms and technology solutions including Meltwater and Brandwatch.
• Intermediate-level proficiency using Microsoft Office suite.
• Strong verbal and written communication skills.
• Ability to effectively present information and respond to questions from stakeholders, leadership, and social media followers.

Preferred Skills:

• Proven work history of developing social media content and managing response on multiple channels in a large enterprise (5,000+ team members).

ASSUMPTION: Candidates with a proven track record in social media management and leadership will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Discounts on hotel stays, meals, and entertainment

Working Hours: Full-time, Monday-Friday, with occasional evenings, weekends, and holidays as needed

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. San Manuel is a premier casino and entertainment destination in Southern California, offering Las Vegas-style gaming, dining, and entertainment options.

Company Size: 5,001-10,000 employees. As one of the largest private employers in the Inland Empire, San Manuel offers a wide range of career opportunities and a dynamic work environment.

Founded: 1986. San Manuel has been serving the local community and providing exceptional guest experiences for over three decades.

Company Description:

• Yaamava' Resort & Casino at San Manuel is a premier and renowned casino and Southern California’s one-stop destination for entertainment and fun.
• The casino offers Las Vegas-style gaming, sumptuous dining, and more than 7,200 of the newest slot machines.
• San Manuel is committed to being a great place to work, offering a multitude of highly rewarding professional careers and anchoring the local economy.

Company Specialties:

• Casino gaming
• Entertainment and hospitality
• Event planning and management
• Marketing and advertising

Company Website: San Manuel Careers

ASSUMPTION: San Manuel is a well-established company with a strong reputation in the hospitality industry, offering a wide range of career opportunities and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level management. This role involves supervising a team and contributing to the overall strategic communications and marketing efforts of the company.

Reporting Structure: Reports directly to the Director of Strategic Communications.

Work Arrangement: On-site, full-time position with occasional evenings, weekends, and holidays as needed.

Growth Opportunities:

• Potential advancement to a senior-level management position within the Strategic Communications department.
• Opportunities to expand skills and knowledge through cross-functional collaboration and training programs.
• Possibility to transition to other departments or roles within the company as skills and interests evolve.

ASSUMPTION: This role offers opportunities for professional growth and development within the company's Strategic Communications department and beyond.

🌍 Location & Work Environment

Office Type: Casino resort setting with a mix of open and private office spaces.

Office Location(s): 777 San Manuel Blvd, Highland, California 92346, US

Geographic Context:

• The Inland Empire region of Southern California offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.
• Highland, California, is a small city located in the San Bernardino Mountains, approximately 60 miles east of Los Angeles.
• The area experiences a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: Full-time, Monday-Friday, with occasional evenings, weekends, and holidays as needed. Incumbents may be required to work extended hours during special events or promotions.

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on team collaboration and customer service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Social media management skills and experience
• Leadership and team management abilities
• Communication and presentation skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media management experience and skills.
• Prepare examples of successful social media campaigns you've managed and the results you achieved.
• Demonstrate your understanding of the hospitality industry and San Manuel's brand.

ATS Keywords: Social Media Management, Campaign Management, Content Creation, Performance Analysis, Cross-Functional Collaboration, Audience Targeting, Event Coverage, Trend Integration, Communication Skills, Microsoft Office Proficiency, Leadership, Analytical Skills, Problem Solving, Creativity, Time Management, Team Management

ASSUMPTION: The application process for this role is competitive, and candidates with relevant experience and strong portfolios will have the best chances of success.

🛠️ Tools & Technologies

• Meltwater
• Brandwatch
• Microsoft Office Suite
• Social media platforms (Facebook, Instagram, Twitter, etc.)

ASSUMPTION: Familiarity with industry-standard social media management tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Respect
• Stewardship

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Customer-focused
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, team-oriented environment?
• Are you comfortable working with a diverse range of stakeholders and managing multiple projects simultaneously?
• Do you possess strong communication skills and the ability to present information effectively?

ASSUMPTION: Candidates who align with San Manuel's core values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team and multiple projects simultaneously can be demanding and stressful at times.
• Working in a casino resort environment may require exposure to secondhand smoke and other potential hazards.
• Occasional evenings, weekends, and holiday work may be required to support special events and promotions.
• The role may involve travel to attend meetings, trade shows, and conferences.

ASSUMPTION: Candidates should be prepared to manage a high workload and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Compared to similar roles in the hospitality industry, this position offers a unique blend of strategic communications, marketing, and management responsibilities.
• San Manuel's size and scale provide opportunities for growth and development not typically found in smaller hospitality organizations.
• Career paths in the hospitality industry may vary, with opportunities to transition to other departments or roles within the company as skills and interests evolve.

ASSUMPTION: This role offers a unique blend of strategic communications, marketing, and management responsibilities, with opportunities for professional growth and development within the company's Strategic Communications department and beyond.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new restaurant opening within the resort, resulting in a 30% increase in reservations within the first month.
• Managing a team to create and distribute engaging content for multiple social media platforms during a high-profile event, achieving a 50% increase in event-related hashtag usage and a 20% increase in event-related posts.
• Analyzing social media performance metrics to identify trends and make data-driven recommendations for content strategy, resulting in a 15% increase in engagement and a 10% increase in follower growth over a six-month period.

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage social media campaigns, collaborate with internal teams, and analyze performance metrics to drive engagement and growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Strategic Communications department?
• How does this role contribute to the overall strategic communications and marketing efforts of the company?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the department and the company as a whole?
• How does San Manuel support work-life balance for its employees, particularly those in full-time, on-site roles?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through San Manuel Careers
• Tailor your resume and cover letter to highlight relevant social media management experience and skills.
• Prepare examples of successful social media campaigns you've managed and the results you achieved.
• Demonstrate your understanding of the hospitality industry and San Manuel's brand.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.