📌 Core Information
🔹 Job Title: Supplier Marketing, Associate
🔹 Company: Wayfair
🔹 Location: Shanghai, China
🔹 Job Type: Full-time, Hybrid (Monday - Thursday in office, Friday flexible)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with occasional remote work
🚀 Job Overview
Key aspects of this role include:
- Driving clear, localized email communication with suppliers in China
- Managing WeChat/WeCom engagement strategy and training calendar for the local Category Management team
- Growing the supplier base in China and helping them find success at Wayfair
- Collaborating with global teams and international travel (two trips to the US and one to the UK annually)
ASSUMPTION: This role requires strong communication skills, cultural understanding, and the ability to manage multiple stakeholders and projects simultaneously. It is ideal for a self-starter who can work independently and collaborate effectively with global teams.
📋 Key Responsibilities
✅ Own China-specific communications, including emails, website pop-ups, and WeChat/WeCom messages and calendar
✅ Support global communications localization, collaborating with the Shanghai-based translator or translating directly
✅ Maintain WeCom group hygiene and WeChat navigation structure
✅ Track and report on WeCom group and WeChat article engagement metrics
✅ Maintain and expand regional supplier education content and resources
✅ Explore content expansion into emerging social media platforms (e.g., RedNote, TikTok) for supplier outreach in Vietnam/Malaysia
✅ Support supplier pitching and education efforts for Vietnam/Malaysia suppliers
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in a language, Marketing, Business, or related field
Experience: Proven experience in communications, preferably within a marketing context
Required Skills:
- Native fluency in Mandarin; strong proficiency in English (written and verbal)
- Strong attention to detail, with the ability to manage multiple stakeholders and projects simultaneously
- Creative thinker with a structured approach to content planning and messaging
- Excellent communication and interpersonal skills
- Strong analytical skills
Preferred Skills:
- Experience with WeChat Official Accounts and/or WeCom
- Familiarity with social media platforms and supplier engagement strategies in China or Southeast Asia
ASSUMPTION: Given the role's focus on China and Southeast Asia, candidates with local market knowledge and language skills will have a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ¥250,000 - ¥350,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Shanghai.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and holiday time
- Employee discounts on Wayfair products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday - Thursday in office, Friday flexible. Occasional evening or early morning meetings may be required due to global team collaboration.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wayfair is a leading online destination for the home, operating in the competitive retail e-commerce sector.
Company Size: Wayfair has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Wayfair was founded in 2002 and has since grown into a publicly-traded company with offices worldwide.
Company Description:
- Wayfair offers a wide range of home goods and furniture, catering to diverse customer needs and budgets
- The company is committed to industry-leading technology and creative problem-solving
- Wayfair fosters a dynamic and collaborative work environment, offering rapid growth and learning opportunities
Company Specialties:
- E-commerce
- Technology
- Online Retail
- Internet Marketing
- Software Engineering
- Customer Service
- Sales
- Inbound Sales
- Interior Design
- Engineering
- Talent Acquisition
- Data Analytics
Company Website: http://aboutwayfair.com/careers
ASSUMPTION: Wayfair's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and advancement within the marketing department.
Reporting Structure: The role reports directly to the Manager, Supplier Marketing, based in the US, with regular collaboration with global teams.
Work Arrangement: The role follows a hybrid work arrangement, with four days in the office and one day flexible, allowing for a balance between collaboration and independent work.
Growth Opportunities:
- Expanding responsibilities based on performance and demonstrated skills
- Cross-functional projects and collaborations with other departments
- Professional development opportunities, such as training and workshops
- Potential for international relocation or promotion within the global organization
ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within Wayfair's global organization.
🌍 Location & Work Environment
Office Type: Wayfair's Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116, US
Geographic Context:
- Shanghai is a major commercial and financial hub, offering a vibrant and dynamic work environment
- The city is known for its rich cultural heritage and modern amenities, providing a high quality of life for residents
- Shanghai's central location in China makes it an ideal base for working with local suppliers and supporting regional marketing efforts
Work Schedule: The role follows a standard workweek, with occasional evening or early morning meetings required for global team collaboration.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between work and personal life, while the modern office environment fosters collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team, focusing on communication skills and cultural understanding
- Final interview with the regional director
Key Assessment Areas:
- Language proficiency in Mandarin and English
- Communication and interpersonal skills
- Cultural awareness and understanding of the local market
- Problem-solving and analytical skills
- Adaptability and ability to work independently
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your language proficiency and cultural understanding through your application materials
- Prepare for behavioral interview questions that focus on your communication, problem-solving, and teamwork skills
- Research Wayfair's company culture and values to ensure a good fit
ATS Keywords: Bilingual, Marketing, Communications, Localization, WeChat, WeCom, Supplier Engagement, China, Southeast Asia
ASSUMPTION: Wayfair's application process is designed to assess candidates' communication skills, cultural understanding, and ability to work effectively in a global team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- WeChat and WeCom platforms
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Collaborative
- Humble
- Tenacious
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you ensure clear and effective communication with stakeholders from diverse cultural backgrounds?
- Can you provide an example of a time when you had to adapt to a new work environment or culture, and how you approached it?
- How do you balance creativity and structure in your approach to content planning and messaging?
ASSUMPTION: Wayfair values candidates who align with their company values and can thrive in a collaborative, global work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and projects simultaneously
- Adapting to a global work environment with teams in different time zones
- Balancing the demands of local and global marketing efforts
- Occasional international travel and time zone differences
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Communications Specialist, with a focus on supplier engagement and localization
- Unlike other marketing roles, this position requires native fluency in Mandarin and strong proficiency in English
- Career progression may include roles such as Marketing Manager, Senior Marketing Manager, or Regional Marketing Director
ASSUMPTION: This role offers a unique opportunity to gain experience in supplier marketing and localization, with potential for growth and advancement within Wayfair's global organization.
📝 Sample Projects
- Developing and executing a WeChat engagement strategy to increase supplier engagement and education
- Localizing global marketing campaigns for the Chinese market, collaborating with the Shanghai-based translator
- Expanding regional supplier education content and resources to support the growth of Wayfair's supplier base in China
ASSUMPTION: These projects provide an opportunity to demonstrate creativity, analytical skills, and the ability to manage multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they may evolve over time?
- How does this role collaborate with other departments, such as Category Management and Customer Service?
- What opportunities are there for professional development and growth within Wayfair's global organization?
- How does Wayfair support work-life balance for employees in hybrid and remote work arrangements?
- What is the company's approach to supplier engagement and education, and how does this role contribute to that strategy?
ASSUMPTION: These questions demonstrate your interest in the role and provide insight into Wayfair's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your communication, problem-solving, and teamwork skills
- Research Wayfair's company culture and values to ensure a good fit
- Follow up with the hiring manager within one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
