Sustainability Content Strategist

📌 Core Information

🔹 Job Title: Sustainability Content Strategist

🔹 Company: Digital

🔹 Location: Sydney, New South Wales, Australia (Remote)

🔹 Job Type: Temporary

🔹 Category: Digital Technology Innovation

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Australia only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies focused on LinkedIn and sustainability communications for B2B technology clients.
• Creating thought leadership and campaign content, including whitepapers, blog articles, and executive posts.
• Collaborating with stakeholders to ensure alignment with sustainability frameworks (e.g., GRI, SASB, TCFD).
• Analyzing content performance and refining strategies based on engagement and conversion metrics.

ASSUMPTION: This role requires a strategic thinker with a strong background in content strategy, B2B tech, and sustainability communications. Familiarity with LinkedIn and digital storytelling is crucial for success.

📋 Key Responsibilities

✅ Own and execute content strategies focused on LinkedIn and sustainability communications for B2B technology clients.

✅ Develop and manage content calendars tailored to LinkedIn, aligning with marketing goals, product launches, and ESG milestones.

✅ Lead creation of thought leadership and campaign content, including whitepapers, blog articles, executive posts, ESG reports, infographics, and web copy.

✅ Collaborate closely with ESG, product, and marketing stakeholders to ensure alignment with sustainability frameworks (e.g., GRI, SASB, TCFD).

✅ Translate complex technical and environmental topics into accessible, engaging content for enterprise decision-makers.

✅ Analyze content performance on LinkedIn and across digital channels, refining strategies based on engagement and conversion metrics.

✅ Ensure all messaging supports brand positioning, compliance, and communication best practices.

ASSUMPTION: This role requires strong writing and editing skills, as well as the ability to simplify complex ESG or technical topics for enterprise audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: Proven success in content strategy roles, with a focus on B2B tech and sustainability communications (5-10 years).

Required Skills:

• Excellent writing and editing skills.
• Proven experience developing and managing LinkedIn content strategies for corporate or executive brands.
• Familiarity with sustainability disclosure standards and enterprise communications.
• Proficiency with content planning tools, SEO, analytics platforms, and digital storytelling.
• Collaborative, strategic thinker comfortable working across teams and time zones.

Preferred Skills:

• Experience working with B2B technology brands in the sustainability sector.
• Fluency in additional languages (particularly European or Asian languages).

ASSUMPTION: Candidates with experience in B2B tech and sustainability communications are most likely to succeed in this role. Familiarity with LinkedIn and digital storytelling is highly desirable.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$120,000 per year (based on industry standards for a senior content strategist role in Sydney, Australia).

Benefits:

• Flexible work arrangement (remote, with a focus on Australian time zones).
• Opportunity to work with a diverse range of B2B technology clients on sustainability initiatives.
• Access to professional development opportunities and industry events.

Working Hours: Full-time (37.5 hours per week), with flexibility to work part-time or on a project basis.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Sydney, Australia. Benefits may vary depending on the specific arrangement with the freelance contractor.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, focusing on sustainability and clean growth.

Company Size: 11-50 employees, providing a collaborative and agile work environment.

Founded: 2017, with a mission to accelerate clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Description:

• Digital is a global innovation cluster for digital technologies, focusing on digital health and wellness, digital talent development, and environmental impact.
• The organization brings together businesses, academia, community, and government agencies to solve industry and societal challenges.
• Digital works with industry to develop a digitally skilled workforce and positively impact lives across Canada.

Company Specialties:

• Digital technology innovation.
• Digital health and wellness.
• Digital talent development.
• Digital transformation and productivity.
• Environmental impact and climate.
• Canadian IP and digital supercluster.

Company Website: digitalsupercluster.ca

ASSUMPTION: Digital is a non-profit organization focused on driving innovation and growth in the digital technology sector, with a strong emphasis on sustainability and environmental impact.

📊 Role Analysis

Career Level: Senior Content Strategist, with a focus on sustainability and B2B technology communications.

Reporting Structure: This role reports directly to the Head of Content or a similar leadership position within the organization.

Work Arrangement: Freelance, remote (with a focus on Australian time zones).

Growth Opportunities:

• Expanding the role's scope to include additional channels or client sectors as the organization grows.
• Potential to take on a more permanent or full-time position within the organization, depending on performance and organizational needs.
• Opportunities to work on high-impact sustainability initiatives and thought leadership projects.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on new challenges as the organization evolves.

🌍 Location & Work Environment

Office Type: Remote, with a focus on Australian time zones.

Office Location(s): Sydney, New South Wales, Australia (with the possibility of working with clients in other Australian cities or remotely).

Geographic Context:

• Sydney is Australia's largest city and a major hub for technology, finance, and sustainability initiatives.
• The city offers a high quality of life, with a diverse cultural scene, beautiful beaches, and abundant outdoor activities.
• Sydney's time zone (Australian Eastern Standard Time, UTC +10/11) may require some flexibility in working hours to accommodate international clients or stakeholders.

Work Schedule: Full-time (37.5 hours per week), with flexibility to work part-time or on a project basis.

ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work independently and manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• Subsequent video interview with the hiring manager or a panel of stakeholders to discuss the role in more detail.
• Final interview or presentation, focusing on the candidate's strategic thinking and content creation skills.
• Background check and reference check (if applicable).

Key Assessment Areas:

• Writing and editing skills, with a focus on sustainability and B2B technology communications.
• Strategic thinking and content planning abilities.
• Familiarity with LinkedIn and digital storytelling platforms.
• Collaboration and communication skills, with the ability to work effectively with diverse stakeholders.

Application Tips:

• Tailor your resume and cover letter to highlight your experience in content strategy, B2B tech, and sustainability communications.
• Provide examples of your writing and editing work, with a focus on thought leadership and campaign content.
• Demonstrate your understanding of sustainability frameworks (e.g., GRI, SASB, TCFD) and your ability to translate complex technical or environmental topics into accessible content.

ATS Keywords: Content strategy, sustainability, LinkedIn, B2B, writing, editing, ESG, digital storytelling, analytics, SEO, collaboration, communication, content planning, technical writing, marketing.

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's strategic thinking, writing and editing skills, and cultural fit with the organization.

🛠️ Tools & Technologies

• Content planning tools (e.g., Asana, Trello, or similar platforms).
• SEO and analytics platforms (e.g., Google Analytics, SEMrush, or similar tools).
• Digital storytelling and content creation tools (e.g., Canva, Adobe Creative Suite, or similar software).
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, or similar platforms).

ASSUMPTION: Candidates should be comfortable using a range of content planning, SEO, analytics, and digital storytelling tools, as well as collaboration and communication platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Digital values creativity, experimentation, and continuous learning.
• Collaboration: The organization fosters a culture of teamwork and cross-sector collaboration.
• Impact: Digital is committed to driving meaningful change and positive outcomes for society and the environment.

Work Style:

• Agile and adaptable, with a focus on results and impact.
• Collaborative and inclusive, with a strong emphasis on teamwork and stakeholder engagement.
• Data-driven and strategic, with a focus on measurable outcomes and continuous improvement.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment that prioritizes innovation and impact?
• Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
• Do you have a strong commitment to sustainability and a passion for driving meaningful change?

ASSUMPTION: Candidates who align with Digital's values and work style are most likely to succeed in this role and make a positive impact on the organization's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, with a focus on high-quality content creation.
• Balancing the needs of diverse stakeholders, including clients, internal teams, and external partners.
• Keeping up with the latest trends and best practices in sustainability and digital storytelling.
• Adapting to a remote work environment, with a focus on effective communication and collaboration.

ASSUMPTION: This role may present unique challenges, particularly in managing multiple projects and balancing the needs of diverse stakeholders. Strong communication, collaboration, and time management skills are essential for success.

📈 Similar Roles Comparison

• Compared to other content strategy roles, this position has a strong focus on sustainability and B2B technology communications, with a particular emphasis on LinkedIn as a primary channel.
• Industry-specific context: Digital's focus on digital technology innovation, digital health and wellness, and environmental impact sets this role apart from similar positions in other sectors.
• Career path comparison: This role offers significant growth potential, with opportunities to expand the candidate's skillset and take on new challenges as the organization evolves.

ASSUMPTION: This role is unique in its focus on sustainability and B2B technology communications, with a particular emphasis on LinkedIn as a primary channel. Candidates should be prepared to demonstrate their strategic thinking and content creation skills in the context of Digital's mission and values.

📝 Sample Projects

• Developing a thought leadership campaign for a B2B technology client focused on their sustainability initiatives and ESG impact.
• Creating a series of blog articles and executive posts that translate complex technical or environmental topics into accessible content for enterprise decision-makers.
• Managing a content calendar for a client's LinkedIn profile, aligning with marketing goals, product launches, and ESG milestones.

ASSUMPTION: These sample projects are intended to illustrate the types of content creation and strategy tasks that the successful candidate may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Digital's broader mission and strategy for driving innovation and growth in the digital technology sector?
• What are the most pressing sustainability challenges facing Digital's clients, and how can this role help address them?
• How does Digital support the professional development and growth of its content strategists?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Digital foster a culture of collaboration and cross-sector engagement, and what role does this position play in that process?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's context, priorities, and potential for growth within Digital's organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your experience in content strategy, B2B tech, and sustainability communications.
• Provide examples of your writing and editing work, with a focus on thought leadership and campaign content.
• Demonstrate your understanding of sustainability frameworks (e.g., GRI, SASB, TCFD) and your ability to translate complex technical or environmental topics into accessible content.
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.