Sustainability Content Strategist

📌 Core Information

🔹 Job Title: Sustainability Content Strategist

🔹 Company: Starfish Hiring

🔹 Location: Australia (Remote)

🔹 Job Type: Temporary, Freelance

🔹 Category: Marketing & Communications

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies focused on LinkedIn and Sustainability communications for B2B technology clients.
• Creating thought leadership and campaign content, including whitepapers, blog articles, executive posts, ESG reports, infographics, and web copy.
• Collaborating with ESG, product, and marketing stakeholders to ensure alignment with sustainability frameworks.
• Analyzing content performance and refining strategies based on engagement and conversion metrics.

ASSUMPTION: This role requires a strategic thinker with a strong background in B2B tech and sustainability communications to create engaging content that positions clients as thought leaders in sustainability and technology.

📋 Key Responsibilities

✅ Own and execute content strategies focused on LinkedIn and Sustainability communications for B2B technology clients.

✅ Develop and manage content calendars tailored to LinkedIn, aligning with marketing goals, product launches, and ESG milestones.

✅ Lead creation of thought leadership and campaign content, including whitepapers, blog articles, executive posts, ESG reports, infographics, and web copy.

✅ Collaborate closely with ESG, product, and marketing stakeholders to ensure alignment with sustainability frameworks (e.g., GRI, SASB, TCFD).

✅ Translate complex technical and environmental topics into accessible, engaging content for enterprise decision-makers.

✅ Analyze content performance on LinkedIn and across digital channels, refining strategies based on engagement and conversion metrics.

✅ Ensure all messaging supports brand positioning, compliance, and communication best practices.

ASSUMPTION: This role requires a deep understanding of sustainability disclosure standards and enterprise communications to create effective content strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree would be an asset.

Experience: Proven success in B2B tech and sustainability communications, with at least 5-10 years of experience in content strategy roles.

Required Skills:

• Excellent writing and editing skills, with the ability to simplify complex ESG or technical topics.
• Familiarity with sustainability disclosure standards and enterprise communications.
• Proficiency with content planning tools, SEO, analytics platforms, and digital storytelling.
• Strong experience developing and managing LinkedIn content strategies for corporate or executive brands.

Preferred Skills:

• Experience working with B2B technology companies and understanding their content needs.
• Knowledge of sustainability frameworks and best practices.

ASSUMPTION: Candidates with a proven track record in B2B tech and sustainability communications, along with excellent writing skills, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 120,000 per year (Estimated based on industry standards for a mid-senior level marketing role in Australia)

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunity to work with international clients and teams.

Working Hours: Full-time (40 hours per week), with some flexibility to accommodate different time zones.

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Australia. Actual compensation may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Starfish Hiring operates in the consumer services industry, focusing on employer drug testing and employee screening services.

Company Size: Starfish Hiring has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Starfish Hiring was founded in 2016, with a mission to create a comprehensive and convenient way for employers to drug test employees.

Company Description:

• Starfish Hiring aims to make employer drug testing easy and convenient through its innovative dashboard, customizable plans, and extensive lab network.
• The company focuses on providing a seamless drug testing experience for employers while ensuring compliance with relevant regulations.
• Starfish Hiring caters to various industries, including technology, which is relevant to this role.

Company Specialties:

• Drug Testing
• Employee Screening
• Drug & Alcohol Testing
• Third-Party Administrator

Company Website: http://www.starfish.com

ASSUMPTION: While Starfish Hiring is not a technology or sustainability-focused company, its clients span various industries, including technology, which is relevant to this role.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strategic thinker with proven experience in content strategy, B2B tech, and sustainability communications.

Reporting Structure: The Sustainability Content Strategist will report directly to the client or the hiring manager at Starfish Hiring.

Work Arrangement: This is a remote, freelance role with flexible hours, allowing for a good work-life balance.

Growth Opportunities:

• Expanding the role's scope to include additional channels or content types as the client's needs evolve.
• Potential opportunities to work with other clients in the technology industry or related fields.
• Developing expertise in sustainability frameworks and best practices to become a thought leader in the field.

ASSUMPTION: This role offers growth opportunities through expanding the scope of work, working with new clients, and developing expertise in sustainability communications.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): Not applicable (Remote work)

Geographic Context:

• Australia has a strong focus on sustainability and is home to many technology companies, providing a relevant market for this role.
• The remote work arrangement allows for flexibility in working hours and a better work-life balance.
• The time zone difference may require some flexibility to accommodate client meetings and collaborations.

Work Schedule: Full-time (40 hours per week), with some flexibility to accommodate different time zones and client needs.

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, but candidates should be prepared to work with clients in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the client or hiring manager to discuss the role's requirements and the candidate's qualifications.
• Background check and reference verification for successful candidates.

Key Assessment Areas:

• Writing and editing skills, with a focus on simplifying complex topics.
• Understanding of sustainability disclosure standards and enterprise communications.
• Experience with content planning tools, SEO, analytics platforms, and digital storytelling.
• Ability to collaborate effectively with stakeholders and work remotely.

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B tech and sustainability communications, as well as your writing and editing skills.
• Provide examples of your previous content strategy work, with a focus on LinkedIn and sustainability communications.
• Demonstrate your understanding of the role's requirements and how your skills and experience make you a strong fit for the position.

ATS Keywords: Content Strategy, Sustainability, LinkedIn, B2B Communications, Writing, Editing, ESG, Digital Storytelling, SEO, Analytics, Collaboration, Strategic Thinking, Content Planning, Technical Communication, Marketing, Thought Leadership

ASSUMPTION: The application process may vary depending on the client's specific requirements, but candidates should expect a thorough assessment of their writing and editing skills, as well as their understanding of sustainability communications and content strategy.

🛠️ Tools & Technologies

• Content planning tools (e.g., Asana, Trello, or Monday.com)
• SEO tools (e.g., SEMrush, Ahrefs, or Moz)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
• Digital storytelling tools (e.g., Canva, Piktochart, or Venngage)
• Microsoft Office Suite or Google Workspace

ASSUMPTION: Candidates should be proficient in using content planning tools, SEO tools, analytics platforms, and digital storytelling tools to create effective content strategies.

👔 Cultural Fit Considerations

Company Values:

• Convenience: Starfish Hiring aims to make employer drug testing easy and convenient for clients.
• Compliance: The company ensures that its services comply with relevant regulations and industry standards.
• Collaboration: Starfish Hiring works closely with clients and stakeholders to provide tailored drug testing solutions.

Work Style:

• Remote work: This role requires a self-motivated individual who can work independently and manage their time effectively in a remote setting.
• Collaborative: The role involves working closely with clients and stakeholders to create effective content strategies.
• Adaptable: Candidates should be able to adapt to the unique needs and requirements of each client.

Self-Assessment Questions:

• Do you have a proven track record in B2B tech and sustainability communications, with strong writing and editing skills?
• Are you comfortable working remotely and managing your time effectively in a self-directed environment?
• Can you adapt your work style to accommodate the unique needs and requirements of each client?

ASSUMPTION: Candidates who can demonstrate a strong fit with Starfish Hiring's company values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously, requiring strong organizational skills and time management.
• Adapting to the unique needs and requirements of each client, which may vary significantly.
• Working with complex technical and environmental topics, requiring a strong understanding of sustainability frameworks and best practices.
• Potential time zone differences, which may require some flexibility in working hours.

ASSUMPTION: Candidates should be prepared to manage multiple projects, adapt to client needs, and work with complex topics to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on sustainability content strategy for B2B technology brands on LinkedIn. While there may be similar roles in content strategy or sustainability communications, this role's focus on LinkedIn and B2B technology sets it apart.
• Industry-specific context: The technology industry has a strong focus on sustainability and ESG initiatives, making this role particularly relevant and valuable.
• Career path comparison: This role offers an opportunity to develop expertise in sustainability communications and content strategy, with potential growth opportunities in related fields or industries.

ASSUMPTION: While there may be similar roles in content strategy or sustainability communications, this role's unique focus on LinkedIn and B2B technology sets it apart and offers a valuable opportunity for candidates with relevant experience.

📝 Sample Projects

• Developing a content strategy for a B2B technology client focused on positioning them as a thought leader in sustainability and technology on LinkedIn.
• Creating a whitepaper or blog series that simplifies complex technical or environmental topics for enterprise decision-makers.
• Managing a content calendar for a client, aligning with marketing goals, product launches, and ESG milestones to maximize engagement and conversion.

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities candidates can expect in this role, with a focus on creating engaging content strategies for B2B technology clients on LinkedIn.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role, and how their needs may vary?
• How does Starfish Hiring support its freelance content strategists in managing multiple projects and clients?
• What opportunities are there for growth and development within this role or at Starfish Hiring more broadly?
• How does Starfish Hiring ensure that its content strategies align with relevant sustainability frameworks and best practices?
• What is the expected timeline for this role, and how may it evolve over time?

ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, the company's support for freelance content strategists, and the potential for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B tech and sustainability communications, as well as your writing and editing skills.
• Provide examples of your previous content strategy work, with a focus on LinkedIn and sustainability communications.
• Demonstrate your understanding of the role's requirements and how your skills and experience make you a strong fit for the position.
• Follow up with the hiring manager or client within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.