📌 Core Information
🔹 Job Title: SVP, Global SMB Marketing
🔹 Company: Salesforce
🔹 Location: San Francisco, California (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote with on-site presence)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing strategy for the SMB market
- Driving growth through demand generation and customer acquisition initiatives
- Leading and mentoring a high-performing marketing team
- Collaborating with cross-functional departments to ensure alignment and effective execution of marketing strategies
- Operating in a fast-paced, dynamic environment experiencing growth and expansion
ASSUMPTION: This role requires a strategic and analytical thinker with a proven track record in B2B marketing, capable of driving results in a high-growth environment.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy tailored to the unique needs and characteristics of the SMB market, aligning with overall company goals
✅ Drive demand for products/services within the SMB market through targeted campaigns, lead generation initiatives, and digital marketing strategies
✅ Lead initiatives to acquire new SMB customers, optimizing the customer acquisition cost and improving customer lifetime value
✅ Collaborate with product teams to ensure product development and roadmaps align with SMB customer needs and preferences
✅ Equip sales teams with the necessary marketing materials, tools, and training to effectively sell to SMB customers
✅ Oversee the development and execution of digital marketing strategies, including web, paid digital, SEO, social media, and e-commerce initiatives, specifically tailored for SMB audiences
✅ Manage the SMB marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI)
✅ Conduct ongoing market research and analysis to understand SMB trends, customer behavior, and competitive landscape, and adjust marketing strategies accordingly
✅ Build, lead, and mentor a high-performing SMB marketing team, fostering a culture of innovation and accountability
✅ Establish and track key performance indicators (KPIs) to measure the effectiveness of SMB marketing initiatives and provide regular reports to senior leadership
✅ Work closely with other departments, including sales, product development, and customer support, to ensure alignment and seamless execution of the SMB strategy
ASSUMPTION: This role requires a dynamic leader adept at accelerating Salesforce’s SMB growth, market presence, and customer engagement worldwide.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 15+ years of experience in B2B marketing, with at least 5 years managing multi-channel marketing campaigns and 10+ years driving demand and pipeline, managing marketing budgets, and optimizing spend across tactics with a solid background in forecasting results
Required Skills:
- Proven expertise in B2B marketing, with a strong background in managing multi-channel marketing campaigns
- Strategic and analytical thinking, with the ability to adapt and pivot as needed
- High energy and the ability to manage multiple initiatives, working well under pressure in a high-growth environment
- Ability to successfully operate in a fast-paced dynamic environment experiencing growth and expansion, with a strong bias for action, testing, and innovating
- Proven track record of delivering under tight deadlines and ability to work across reporting lines and organizations
- Excellent communication, collaboration, and executive communication skills to drive alignment and inspire confidence
Preferred Skills:
- Industry marketing experience
- Fluency in additional languages
ASSUMPTION: Candidates should have a strategic mindset, with the ability to think strategically, crisply synthesize market research and competitive intelligence, and articulate that into a winning go-to-market strategy.
💰 Compensation & Benefits
Salary Range: $373,000 - $473,000 (USD) per year
Benefits:
- Stock Options
- Equity
- Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience, with consideration for the location and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Enterprise)
Founded: 1999 (as Salesforce.com)
Company Description:
- Salesforce is a global leader in Customer Relationship Management (CRM) software and cloud-based platforms for companies and organizations of every size
- They empower companies to connect with their customers in a whole new way, delivering innovative cloud technologies for sales, service, marketing, and more
- Salesforce is committed to sustainability, equality, and improving the state of the world
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management
- Salesforce Platform
- Sales Cloud
- Service Cloud
- Marketing Cloud
- Commerce Cloud
- Tableau
- Slack
Company Website: www.salesforce.com
ASSUMPTION: Salesforce is a well-established, enterprise-level company with a strong global presence and a reputation for innovation and customer success.
📊 Role Analysis
Career Level: Executive (SVP)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or another senior marketing executive
Work Arrangement: Hybrid (Remote with on-site presence required)
Growth Opportunities:
- Potential to advance to a Chief Marketing Officer (CMO) or another senior marketing role within the company
- Opportunities to lead and grow the SMB marketing team
- Chance to work on high-impact, global marketing initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's SMB marketing strategy.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with on-site presence required)
Office Location(s): San Francisco, California (with global responsibilities)
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a high cost of living
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, with the opportunity to work remotely while still collaborating with the team in person.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and industry knowledge
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your marketing strategies, leadership experiences, and problem-solving abilities
- Research Salesforce's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
ATS Keywords: B2B Marketing, SMB Marketing, Demand Generation, Customer Acquisition, Digital Marketing, Marketing Strategy, Team Leadership, Cross-functional Collaboration, Strategic Thinking, Analytical Thinking, Agility, Communication Skills, Talent Development, Talent Acquisition
ASSUMPTION: Applicants should focus on demonstrating their strategic marketing expertise, leadership abilities, and adaptability in a fast-paced environment.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing Cloud
- Tableau
- Slack
- Microsoft Office Suite
- Google Workspace
- Social media platforms (LinkedIn, Twitter, Facebook, etc.)
- SEO and digital marketing tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with Salesforce's suite of products and other relevant marketing tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Equality
- Trust
- Sustainability
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Results-focused and accountable
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you align with Salesforce's core values, particularly in the context of this role?
- How do you approach working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you ensure the success of your team members and foster a culture of growth and excellence?
ASSUMPTION: Applicants should demonstrate a strong fit with Salesforce's company values and be comfortable working in a hybrid environment, balancing remote work and on-site collaboration.
⚠️ Potential Challenges
- Managing a large, global marketing team with diverse skills and experiences
- Balancing the needs of the SMB market with the broader company strategy
- Operating in a fast-paced, dynamic environment experiencing growth and expansion
- Managing a significant marketing budget and maximizing return on investment (ROI)
ASSUMPTION: Applicants should be prepared to face these challenges head-on and demonstrate their ability to lead and succeed in a high-growth, dynamic environment.
📈 Similar Roles Comparison
- Compared to other SVP, Global SMB Marketing roles, this position offers a broader scope of responsibilities and a larger team to lead
- Salesforce's industry focus on cloud-based platforms and CRM software differentiates it from other companies in the market
- Career path comparison: This role offers significant growth potential, with the opportunity to advance to a Chief Marketing Officer (CMO) or another senior marketing role within the company
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch in the SMB market
- Conducting market research and analysis to identify trends and customer preferences in the SMB segment
- Leading a team to create and execute a high-impact event series targeted at SMB customers
- Collaborating with product teams to ensure product development and roadmaps align with SMB customer needs and preferences
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and product development?
- What are the key challenges facing the SMB marketing team, and how can this role address them?
- How does Salesforce support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of the SMB marketing initiatives, and how are they tracked?
ASSUMPTION: Applicants should ask thoughtful, strategic questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your marketing strategies, leadership experiences, and problem-solving abilities
- Research Salesforce's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
