📌 Core Information
🔹 Job Title: SVP, Marketing Business Development Leader
🔹 Company: Synchrony
🔹 Location: Stamford Site, Altamonte Springs Site, Chicago Site, Kansas City Remote KS, Alpharetta Site
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the Marketing Business Development team in RFP responses and presentations to C-suite clients
- Developing high-level marketing strategies and establishing best practices for future business development pitches
- Collaborating with platform Marketing leaders, the BD team, and senior leaders within and outside the organization
- Cross-functionally leading the management presentation process, including demo development, research, video production, PowerPoint presentation, and creative execution with in-house studio
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and presentation skills to effectively communicate Synchrony's marketing assets, capabilities, and value proposition to senior-level clients and prospects.
📋 Key Responsibilities
✅ Lead the team supporting BD marketing efforts from RFP development, ideation, value prop recommendations, and portfolio growth drivers for all new prospects and renewals in the pipeline
✅ Partner closely with platform Marketing leaders and the BD team
✅ Interact and sell-in products and capabilities at senior levels of prospect organizations and leverage and influence senior Synchrony leaders
✅ Understand and incorporate the prospect’s key business objectives, strategic vision, and marketing calendar into the sales process to achieve set objectives
✅ Cross-functionally lead the management presentation process, including demo development, research, video production, PowerPoint presentation, creative execution with in-house studio
✅ Upon notification of program win, provide continuity through client onboarding until the client marketing program team is hired and initial marketing launch activities are in place
✅ Present and represent Synchrony in management presentation processes as needed
✅ Develop best practice toolkit that can be leveraged for future RFP and new deal opportunities
✅ Perform other duties and/or special projects as assigned
ASSUMPTION: This role is heavily focused on driving business growth through strategic marketing leadership and effective communication with both internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's Degree or, in lieu of a degree, a GED or high school equivalent
Experience: 12+ years of marketing experience, preferably in credit card or financial services, including:
- Demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer-facing programs/products
- Outstanding presentation skills – written and oral
- Exceptional project and time management skills
- Experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility
- Collaborative style and approach with comfort working in a matrixed, decentralized structure
- Ability to travel as needed
- Strong PC proficiency (MS Office Suite) or comparable software applications
- Must work East Coast Hours
Required Skills:
- Strategic thinking and planning
- Excellent communication and presentation skills
- Strong project and time management skills
- Proven leadership and team management skills
- Collaboration and influencing skills
- Analytical and creative problem-solving skills
- Familiarity with the credit card or financial services industry
Preferred Skills:
- Advanced degree (MS, MBA)
- Experience with PLCC, co-brand credit, and other financing products
- Consumer finance experience and related industry experience
- Experience with product value proposition creation and/or new product development processes
- Direct marketing experience with both acquisition and loyalty/lifecycle channels
ASSUMPTION: Candidates with a strong background in marketing leadership, strategic planning, and effective communication will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $200,000.00 - $330,000.00 USD Annual. This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary.
Benefits:
- Annual Incentive Plan
- Annual Equity
Working Hours: 40 hours per week, with flexibility to work from home, near one of the Hubs, or come into one of the offices as needed. Occasional commuting to the nearest office may be required for in-person engagement activities such as business or team meetings, training, and culture events.
ASSUMPTION: The salary range provided is based on market data for similar roles in the financial services industry. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Synchrony is a leading consumer financial services company, offering a wide range of credit products and services through a variety of channels and partners. The company provides private label credit cards, promotional financing, installment lending, savings products, and banking services to consumers and businesses.
Company Size: Synchrony has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.
Founded: Synchrony was founded in 1932 and has since grown to become a publicly traded company with a global presence.
Company Description:
- Synchrony is committed to making it easier for millions of people to access their essential needs and everyday wants with consumer financing that works for them
- The company offers a wide range of financial products and services, including credit cards, loans, and savings accounts, to help consumers make informed, smart credit choices
- Synchrony partners with hundreds of thousands of small- and mid-sized businesses and health and wellness providers to provide flexible financing solutions
Company Specialties:
- Consumer financing
- Credit cards
- Loans
- Savings products
- Banking services
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony's large size and diverse range of products and services offer applicants a wide range of career opportunities and growth potential.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the SVP, Consumer Engagement and Brand, and serving as part of the senior leadership team.
Reporting Structure: The Marketing Business Development Leader will report to the SVP, Consumer Engagement and Brand and will work closely with platform Marketing leaders, the BD team, and senior leaders within and outside the organization.
Work Arrangement: This role is a hybrid position, with flexibility to work from home, near one of the Hubs, or come into one of the offices as needed. Occasional commuting to the nearest office may be required for in-person engagement activities.
Growth Opportunities:
- This role offers the opportunity to work closely with senior leaders and influence the direction of the company's marketing efforts
- Synchrony's large size and diverse range of products and services provide ample opportunities for career growth and development
- The company's commitment to diversity, inclusion, and employee development creates an environment that supports professional growth
ASSUMPTION: Candidates with strong leadership, strategic planning, and communication skills will find this role to be an excellent fit for their career growth and development.
🌍 Location & Work Environment
Office Type: Synchrony has multiple office locations, including Stamford, Altamonte Springs, Chicago, Kansas City, and Alpharetta. The company also offers flexibility to work from home or near one of the Hubs.
Office Location(s): Stamford Site, Altamonte Springs Site, Chicago Site, Kansas City Remote KS, Alpharetta Site
Geographic Context:
- Synchrony's offices are located in major metropolitan areas, providing access to a wide range of cultural, recreational, and professional opportunities
- The company's remote work options offer flexibility and convenience for employees
- Synchrony's global presence provides opportunities for international travel and collaboration
Work Schedule: This role requires working East Coast hours, with flexibility to work from home, near one of the Hubs, or come into one of the offices as needed. Occasional commuting to the nearest office may be required for in-person engagement activities.
ASSUMPTION: Synchrony's flexible work arrangements and global presence provide employees with a high degree of flexibility and convenience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-person or video interview with the hiring manager and/or other team members
- Final interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Leadership and team management skills
- Collaboration and influencing skills
- Industry knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership, strategic planning, and communication skills
- Prepare examples of your past successes in driving business growth through effective marketing strategies
- Be ready to discuss your experience with RFP responses, presentations, and cross-functional team leadership
- Research Synchrony's products, services, and company culture to demonstrate your understanding of the organization and your fit within the team
ATS Keywords: Marketing leadership, strategic planning, business development, RFP response, presentation skills, cross-functional team leadership, consumer finance, financial services
ASSUMPTION: Candidates who demonstrate a strong understanding of Synchrony's products, services, and company culture, as well as a proven track record in marketing leadership and strategic planning, will be well-positioned for success in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Presentation software (e.g., PowerPoint)
- Video production software (e.g., Adobe Premiere Pro)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and other relevant tools and technologies to effectively manage projects and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate and win together
- Innovate and adapt
- Do the right thing
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on business growth
- Adaptable and open to change
- Strong communication and presentation skills
- Ability to work effectively in a matrixed, decentralized structure
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through effective marketing strategies?
- Are you comfortable working in a matrixed, decentralized structure and collaborating with senior leaders and other stakeholders?
- Do you have strong communication and presentation skills, with the ability to effectively communicate complex ideas to senior-level clients and prospects?
ASSUMPTION: Candidates who align with Synchrony's company values and work style, and who can demonstrate a strong track record in marketing leadership, strategic planning, and effective communication, will be well-suited for this role.
⚠️ Potential Challenges
- Occasional travel may be required for in-person engagement activities
- The role requires working East Coast hours, which may impact work-life balance for candidates in different time zones
- The role is heavily focused on driving business growth, which may require long hours and tight deadlines during peak periods
- The role requires a high level of strategic thinking, leadership, and communication skills, which may be challenging for candidates with less experience in these areas
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and ensure that they are well-suited to the demands of the position.
📈 Similar Roles Comparison
- This role is unique in its focus on driving business growth through strategic marketing leadership and effective communication with both internal and external stakeholders
- Similar roles in the industry may focus more on specific marketing channels or tactics, rather than the broader strategic perspective required for this role
- Candidates with experience in consumer finance and related industries may find this role to be an excellent fit for their career growth and development
ASSUMPTION: Candidates with a strong background in marketing leadership, strategic planning, and effective communication will find this role to be an excellent fit for their career growth and development.
📝 Sample Projects
- Developing and executing a strategic marketing plan to drive business growth for a new product launch
- Leading a cross-functional team to create and deliver a compelling management presentation to a senior-level client
- Establishing and organizing a repository of best practices and lessons learned for future BD pitches
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their ability to drive business growth through effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the company's priorities for business growth in the next 1-3 years, and how this role will contribute to those priorities?
- How does the Marketing Business Development team collaborate with other departments and stakeholders within the organization?
- What opportunities are there for professional development and career growth within the Marketing department and the company as a whole?
- How does the company support work-life balance for employees in this role?
- What are the key challenges facing the company in the next 1-3 years, and how can this role help address those challenges?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, and their commitment to driving business growth through effective marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing leadership, strategic planning, and communication skills
- Prepare examples of your past successes in driving business growth through effective marketing strategies
- Research Synchrony's products, services, and company culture to demonstrate your understanding of the organization and your fit within the team
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
