📌 Core Information
🔹 Job Title: SVP, Marketing Business Development Leader
🔹 Company: Synchrony
🔹 Location: Stamford Site, Altamonte Springs Site, Chicago Site, Kansas City Remote KS, Alpharetta Site
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 12+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the Marketing Business Development team and process
- Developing high-level marketing strategies and value propositions
- Collaborating with senior leaders and stakeholders across the organization
- Presenting to C-suite clients and prospects to articulate Synchrony's marketing assets and capabilities
- Establishing a repository of best practices and lessons learned for future BD pitches
ASSUMPTION: This role requires a high level of strategic thinking, strong presentation skills, and the ability to work effectively in a matrixed, decentralized structure.
📋 Key Responsibilities
✅ Lead team supporting BD marketing efforts from RFP development to portfolio growth drivers for new prospects and renewals
✅ Partner closely with platform Marketing leaders and the BD team
✅ Interact and sell-in products and capabilities at senior levels of prospect organizations
✅ Understand and incorporate the prospect’s key business objectives, strategic vision, and marketing calendar into the sales process
✅ Cross-functionally lead the management presentation process, including demo development, research, video production, and creative execution
✅ Upon notification of program win, provide continuity through client onboarding until the client marketing program team is hired and initial marketing launch activities are in place
✅ Present and represent Synchrony in management presentation processes as needed
✅ Develop best practice toolkit that can be leveraged for future RFP and new deal opportunities
✅ Perform other duties and/or special projects as assigned
ASSUMPTION: This role is extremely deadline-driven, requiring exceptional project and time management skills.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent experience
Experience: 12+ years of marketing experience, preferably in financial services
Required Skills:
- Demonstrated growth marketing leadership skills (analytic and creative)
- Outstanding presentation skills – written and oral
- Exceptional project and time management skills
- Experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility
- Collaborative style and approach with comfort working in a matrixed, decentralized structure
- Ability to travel as needed
- Strong PC proficiency (MS Office Suite) or comparable software applications
- Must work East Coast Hours
Preferred Skills:
- Advanced degree (MS, MBA) preferred
- Experience with PLCC, co-brand credit, and other financing products
- Outstanding communications, relationship building, influencing, and collaboration skills
- Strategic thinking with ability to develop and implement actionable plans to drive business results
- Consumer finance experience and related industry experience
- Experience with product value proposition creation and/or new product development processes
- Direct marketing experience with both acquisition and loyalty/lifecycle channels
- Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information
ASSUMPTION: Given the role's focus on business development and marketing, candidates should have a strong background in marketing, preferably within the financial services industry.
💰 Compensation & Benefits
Salary Range: $200,000.00 - $330,000.00 USD Annual. This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary.
Benefits:
- Annual Incentive Plan
- Annual Equity
Working Hours: 40 hours per week, with flexibility to work from home, near one of the Hubs, or come into one of the offices as needed. Occasional commuting to the nearest office for in-person engagement activities may be required.
ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role within the financial services sector. The benefits listed are typical for a large corporation like Synchrony.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Synchrony is a leading consumer financial services company that offers a wide range of credit products and services, including credit cards, consumer financing, and promotional financing.
Company Size: 10,001+ employees. As a large organization, Synchrony offers numerous opportunities for career growth and development.
Founded: Synchrony was founded in 1932 and has since grown to become a publicly-traded company with a global presence.
Company Description:
- Synchrony is committed to making it easier for millions of people to access their essential needs and everyday wants with consumer financing that works for them.
- The company helps people make informed, smart credit choices so they can live healthier financial lives.
- Synchrony connects customers to its ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.
Company Specialties:
- Financial Services
- Consumer Finance
- Payments
- Promotional Financing
- Installment Lending
- Savings Products
- Banking and Online Banking
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony's focus on consumer finance and its extensive network of partners make it an attractive employer for marketing professionals seeking to work in the financial services industry.
📊 Role Analysis
Career Level: Senior Leadership. This role reports directly to the SVP, Consumer Engagement and Brand and serves as part of the senior leadership team.
Reporting Structure: This role leads the Marketing Business Development team and collaborates with various stakeholders across the organization.
Work Arrangement: Hybrid. This role offers flexibility to work from home, near one of the Hubs, or come into one of the offices as needed. Occasional commuting to the nearest office for in-person engagement activities may be required.
Growth Opportunities:
- As part of the senior leadership team, this role offers opportunities to influence strategic decision-making and contribute to the company's overall success.
- With a large organization like Synchrony, there may be opportunities for internal mobility and career progression.
- This role provides exposure to various aspects of the business, allowing for the development of a broad skill set and industry knowledge.
ASSUMPTION: Given the senior-level nature of this role, candidates should have extensive experience in marketing and a proven track record of driving business results.
🌍 Location & Work Environment
Office Type: Hybrid. This role offers flexibility to work from home, near one of the Hubs, or come into one of the offices as needed.
Office Location(s): Stamford Site, Altamonte Springs Site, Chicago Site, Kansas City Remote KS, Alpharetta Site
Geographic Context:
- Synchrony has multiple office locations across the United States, allowing for flexibility in where this role can be based.
- The company's headquarters is in Stamford, Connecticut, with additional offices in Altamonte Springs, Florida; Chicago, Illinois; Kansas City, Kansas; and Alpharetta, Georgia.
- Synchrony's offices are located in urban areas with access to various amenities and public transportation options.
Work Schedule: 40 hours per week, with flexibility to work from home, near one of the Hubs, or come into one of the offices as needed. Occasional commuting to the nearest office for in-person engagement activities may be required.
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds – the flexibility to work from home or near one of the Hubs, as well as the opportunity to collaborate and engage with colleagues in person at the offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the SVP, Consumer Engagement and Brand
- Background check and onboarding
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Presentation and communication skills
- Leadership and team management abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Synchrony's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Be prepared to discuss your approach to business development, marketing strategies, and value proposition creation during the interview process.
- Research Synchrony's business and industry to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: Marketing Leadership, Business Development, Strategic Thinking, Presentation Skills, Project Management, Consumer Finance, Financial Services, Marketing Strategy, Value Proposition, Product Development, Direct Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with Synchrony.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Presentation software (e.g., Keynote, Prezi)
- Video production and editing tools (e.g., iMovie, Adobe Premiere Pro)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Given the nature of this role, candidates should be comfortable using various presentation, video production, and project management tools to effectively lead the management presentation process and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver with Excellence
- Innovate and Adapt
- Collaborate and Win Together
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and open to change
- Strong communication and presentation skills
- Ability to work effectively in a matrixed, decentralized structure
Self-Assessment Questions:
- Do you align with Synchrony's company values, particularly 'Put People First' and 'Collaborate and Win Together'?
- Are you comfortable working in a hybrid environment, with flexibility to work from home, near one of the Hubs, or come into one of the offices as needed?
- Do you have strong presentation and communication skills, with the ability to articulate complex ideas clearly and concisely?
- Are you able to work effectively in a matrixed, decentralized structure, collaborating with various stakeholders across the organization?
ASSUMPTION: Synchrony values candidates who are strong cultural fits, with a focus on collaboration, integrity, and excellence.
⚠️ Potential Challenges
- This role requires a high level of strategic thinking and the ability to develop and implement actionable plans to drive business results.
- Candidates should be comfortable working in a matrixed, decentralized structure and collaborating with various stakeholders across the organization.
- Occasional commuting to the nearest office for in-person engagement activities may be required, which could present challenges for candidates who prefer fully remote work arrangements.
- The deadline-driven nature of this role requires exceptional project and time management skills, which may present challenges for candidates who struggle with time management or prioritization.
ASSUMPTION: Given the nature of this role, candidates should be prepared to face these potential challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Compared to other senior-level marketing roles, this position offers a unique focus on business development and strategic marketing, with the opportunity to influence the company's overall success.
- Within the financial services industry, this role is comparable to other senior-level marketing positions, with a focus on driving business results and collaborating with various stakeholders.
- Career-wise, this role offers opportunities for growth and development, with the potential for internal mobility and career progression within a large organization like Synchrony.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations within the financial services industry.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch, including target audience segmentation, messaging, and channel mix
- Creating a value proposition for a new service offering, highlighting its unique benefits and differentiators compared to competitors
- Leading a cross-functional team to develop and execute a marketing campaign, from concept to launch, including creative development, production, and media planning
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of marketing, with a focus on driving business results and collaborating with various stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Marketing Business Development team?
- How does this role collaborate with other departments and senior leaders within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Synchrony support the growth and development of its employees, particularly in senior-level roles?
- What are the key challenges facing the Marketing Business Development team, and how can this role address them?
ASSUMPTION: These questions allow candidates to gain a deeper understanding of the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Prepare for the interview process by researching Synchrony's business and industry, and be ready to discuss your approach to business development, marketing strategies, and value proposition creation.
- If selected for the final interview, be prepared to present your ideas and solutions to the SVP, Consumer Engagement and Brand.
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
