📌 Core Information
🔹 Job Title: SVP, Marketing
🔹 Company: Cadent
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing Cadent's global marketing strategy
- Leading a high-performing marketing team
- Enhancing Cadent's brand equity and market leadership
- Driving awareness and generating demand for Cadent's predictive advertising solutions
ASSUMPTION: This role requires a strategic mindset and proven leadership experience in B2B technology marketing, with a strong focus on the advertising/marketing technology sector (adtech/martech).
📋 Key Responsibilities
✅ Develop and articulate a comprehensive marketing vision and strategy that aligns with Cadent's overall business objectives
✅ Partner with CEO and executive team to architect Cadent’s external narrative and brand positioning
✅ Lead, inspire, and mentor a high-performing marketing team
✅ Partner closely with Product, Sales, and Solutions leadership to ensure cohesive messaging and integrated go-to-market strategies
✅ Amplify the strategic positioning of the Cadent brand externally, clearly articulating our unique value proposition in the advertising technology marketplace
✅ Oversee the development of compelling brand assets, messaging frameworks, and campaigns across all key platforms
✅ Continuously analyze market trends and competitive landscape to identify opportunities for differentiation and market expansion
✅ Develop and implement a robust comms/PR strategy to drive attention, secure coverage, and enhance Cadent’s reputation as an industry leader
✅ Plan, execute, and oversee national, regional, and custom events, including global industry conferences, webinars, and proprietary events
✅ Establish and track key performance indicators (KPIs) for all marketing activities leveraging data and analytics to optimize marketing’s influence on revenue and continuously improve campaign effectiveness.
ASSUMPTION: This role requires a strong understanding of the advertising/marketing technology ecosystem, including programmatic advertising, video & CTV, data platforms, omnichannel strategies, and artificial intelligence.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 12-15 years of progressive experience in B2B technology marketing, with a significant portion in a leadership role within the advertising/marketing sector (adtech/martech)
Required Skills:
- Proven success in building and leading high-performing marketing teams in complex, fast-paced environments
- Ability and desire to be hands-on in the execution of marketing initiatives from start-to-finish
- Deep understanding of the advertising/marketing technology ecosystem
- Proven ability to translate complex technical capabilities into compelling, clear, and differentiated market narratives
- Exceptional communication, storytelling, and presentation skills, with a proven track record of influencing at the executive and C-suite level
- Strong strategic thinking, analytical, and data-driven mindset, with experience leveraging technology and AI to improve efficiency and impact in marketing
- Expertise in communications strategy, brand marketing, content strategy, event management, and digital marketing
Preferred Skills:
- Experience with product launches and execution of product marketing strategies externally
ASSUMPTION: Candidates should have a strong understanding of the advertising/marketing technology ecosystem and proven leadership experience in high-performing marketing teams.
💰 Compensation & Benefits
Salary Range: USD $200,000.00 - USD $240,000.00 /Yr
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role in the advertising/marketing technology sector, with consideration for the candidate's experience and the company's size and success.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2002 (as a subsidiary of TiVo, now operating as Cadent since 2021)
Company Description:
- Cadent ignites seamless connections between brands, publishers, and consumers through its predictive AI platform
- Offers unified platform combining best-in-class predictive targeting, audience creation, and seamless orchestration across all media and buying models
- Drives continuous optimization and real-time performance in today's fragmented media landscape
Company Specialties:
- Advertising
- Addressable
- Linear
- National
- Cable
- Broadcast
- Dynamic Ad Insertion (DAI)
- Programmatic
- Omnichannel Advertising
- AI
- Predictive Advertising
- Video Advertising
Company Website: http://www.thenewcadent.com
ASSUMPTION: Cadent is a well-established company in the advertising technology sector, with a strong focus on predictive advertising solutions and a commitment to innovation and growth.
📊 Role Analysis
Career Level: Senior-level executive role, reporting directly to the President
Reporting Structure: Leads the marketing team and collaborates with Product, Sales, and Solutions leadership
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Potential to shape the company's brand and market presence
- Opportunity to mentor and develop a high-performing marketing team
- Possibility to grow within the company as it continues to expand and evolve
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): New York, NY; San Jose, CA; Philadelphia, PA
Geographic Context:
- New York, NY: Vibrant, multicultural city with a thriving advertising and marketing industry
- San Jose, CA: Tech hub with a strong focus on innovation and growth
- Philadelphia, PA: Historic city with a growing tech and startup scene
Work Schedule: Full-time, with flexibility for remote work and potential for occasional travel
ASSUMPTION: The work environment at Cadent is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- In-depth interview with hiring manager and/or team members
- Case study or presentation preparation
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Communication and presentation skills
- Understanding of the advertising/marketing technology ecosystem
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your marketing philosophy and approach to brand positioning
- Demonstrate your understanding of Cadent's business and the advertising technology landscape
ATS Keywords: B2B technology marketing, advertising/marketing sector, adtech/martech, brand positioning, communications strategy, content marketing, event management, digital marketing, strategic thinking, analytical skills, data-driven mindset, product marketing, storytelling, presentation skills, advertising technology ecosystem, account-based marketing
ASSUMPTION: The application process at Cadent is competitive and thorough, with a strong focus on finding the right fit for the company's culture and the specific role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Event management platforms (e.g., Eventbrite, Cvent)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used at Cadent may vary depending on the role and team, but a strong understanding of marketing automation and CRM software is essential for this position.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable leading and mentoring a high-performing team?
- Do you have a strong understanding of the advertising/marketing technology ecosystem?
- Are you able to translate complex technical capabilities into clear, compelling market narratives?
ASSUMPTION: Cadent values innovation, collaboration, and a strong customer focus, with a work style that is fast-paced, dynamic, and data-driven.
⚠️ Potential Challenges
- Managing a high-performing marketing team in a fast-paced, dynamic environment
- Keeping up with the rapidly evolving advertising/marketing technology landscape
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
- Ensuring consistent messaging and branding across all marketing channels and touchpoints
ASSUMPTION: The potential challenges in this role are significant but manageable for a strong, experienced candidate with a proven track record in B2B technology marketing.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on strategic thinking, leadership, and brand positioning
- In the advertising/marketing technology sector, this role is more focused on brand positioning and market differentiation than some other senior marketing positions
- Career-wise, this role offers significant growth opportunities and the potential to make a substantial impact on the company's success
ASSUMPTION: This role is well-suited for an experienced marketing professional looking to make a significant impact in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product or service
- Conducting market research and competitive analysis to inform brand positioning and messaging
- Planning and executing a large-scale event or conference to drive brand awareness and lead generation
ASSUMPTION: The specific projects in this role will vary depending on the company's priorities and the marketing team's goals, but they will all require strong strategic thinking, leadership, and execution skills.
❓ Key Questions to Ask During Interview
- How does this role fit into Cadent's overall business strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does Cadent support the professional development and growth of its marketing team members?
- What is Cadent's approach to brand positioning and market differentiation in the advertising technology landscape?
- How does Cadent measure the success of its marketing efforts, and how does this role contribute to those metrics?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your understanding of Cadent's business and marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your marketing philosophy and approach to brand positioning
- Prepare a case study or presentation demonstrating your understanding of Cadent's business and the advertising technology landscape
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
