📌 Core Information
🔹 Job Title: SVP of Marketing
🔹 Company: Parsley Health
🔹 Location: Remote (with occasional travel to NYC)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: Remote OK (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and execution of comprehensive marketing strategies
- Expertise in DTC and B2B2C healthcare marketing, with a focus on driving customer acquisition, engagement, and retention
- Proven track record in optimizing marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, and more
- Strong leadership, team management, and communication skills
- Passion for functional health, root-cause medicine, and a new approach to healthcare
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and hands-on execution to drive growth and achieve KPIs in a fast-paced, mission-driven environment.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention
✅ Oversee and optimize all marketing channels to deliver on KPIs, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, brand partnerships, paid search and social, direct mail, events and activations, PR and comms, and more
✅ Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture
✅ Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns
✅ Utilize analytics and data insights to continually refine marketing strategies and improve ROI
✅ Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth
✅ Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints, especially through PR and communications
ASSUMPTION: This role requires a high level of adaptability, as responsibilities may evolve based on the company's growth and changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 15+ years of marketing experience, with a significant portion in DTC healthcare (some B2B experience preferred)
Required Skills:
- Proven expertise in SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, brand partnerships, paid search and social, direct mail, events and activations, PR and comms, and more
- Exceptional leadership, team management, and communication skills
- Strong understanding of growth marketing principles and data analytics
- Prior experience in an early-stage startup environment, with a willingness to be hands-on
- Deep passion for functional health, root-cause medicine, and a new approach to healthcare
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in Spanish or another language
ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential for success.
💰 Compensation & Benefits
Salary Range: $250,000 - $275,000 per year (geo-neutral approach within the US)
Benefits:
- Equity Stake
- 401(k) + Employer Matching program
- Remote-first with the option to work from one of our centers in NYC or LA
- Complimentary Parsley Health Complete Care membership
- Subsidized Medical, Dental, and Vision insurance plan options
- Generous 4+ weeks of paid time off
- Annual professional development stipend
- Annual wellness stipend
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is inclusive of the majority of candidates who will be offered this role, but individual compensation decisions may vary based on experience level, skillset, and balancing internal equity relative to peers at the company.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, with a focus on functional health and root-cause medicine
Company Size: 201-500 employees, providing a dynamic and collaborative work environment with ample opportunities for growth and impact
Founded: 2016, with a mission to provide a state-of-the-art medical practice with a root-cause, whole person approach and a focus on genuine doctor-patient relationships, data, and technology
Company Description:
- Parsley Health is a state-of-the-art medical practice that combines advanced diagnostics, clinical care, and smart tech to treat the whole person
- The company focuses on functional health, root-cause medicine, and a proactive, holistic approach to care
- Parsley Health is committed to providing an equitable, fair, and transparent compensation program for all employees
Company Specialties:
- Supplements
- Medical Care
- Personalized Health Plans
- Health Coaching
- In Depth Lab Testing
- Technology
- Nutrition
- Prevention
- Medicine
- Functional Medicine
- Autoimmune Disease
- Telemedicine
Company Website: parsleyhealth.com
ASSUMPTION: Parsley Health is a mission-driven company that values ownership, collaboration, and continuous improvement, with a strong commitment to excellence and a focus on treating the root cause of health issues.
📊 Role Analysis
Career Level: Executive (SVP) level, reporting directly to the CEO
Reporting Structure: This role will lead and mentor a diverse team of marketing professionals, fostering a collaborative and high-performance culture
Work Arrangement: Remote OK, with occasional travel to New York City
Growth Opportunities:
- As the company continues to grow and expand, there will be ample opportunities for the successful candidate to grow within the organization
- The ideal candidate will have the chance to shape the marketing department and make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity for a seasoned marketing professional to drive growth and make a significant impact in a dynamic and mission-driven environment.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from one of our centers in NYC or LA
Office Location(s): 26 W 17th Street, 4th Floor, New York City, NY 10011, US; 8550 Santa Monica Blvd, West Hollywood, California 90069, US; 126 5th Ave, 2nd Floor, New York, NY 10011, US
Geographic Context:
- The company's headquarters are in New York City, with additional locations in California
- The remote nature of this role allows for flexibility in work arrangements and the ability to work from various locations within reasonable commuting distance by car, train, or subway
- Candidates must be based in NYC or within reasonable commuting distance by car, train, or subway (e.g., Philadelphia, Newark, Stamford)
Work Schedule: Full-time (40 hours per week), with occasional travel to New York City
ASSUMPTION: The remote nature of this role requires strong communication and collaboration skills, as well as the ability to work independently and manage time effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team
- In-depth interview with the hiring manager (Dr. Robin Berzin, CEO)
- Final interview with additional team members or stakeholders
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and leadership skills
- Expertise in DTC and B2B2C healthcare marketing
- Ability to optimize marketing channels and deliver on KPIs
- Strong communication and collaboration skills
- Passion for functional health, root-cause medicine, and a new approach to healthcare
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and passion for functional health and root-cause medicine
- Be prepared to discuss your approach to strategic marketing, channel optimization, and data-driven decision making
- Showcase your ability to lead, mentor, and inspire a team of marketing professionals
- Demonstrate your understanding of Parsley Health's mission and values, and how you align with the company's culture
ATS Keywords: DTC Marketing, B2B2C Marketing, SEO, Content Marketing, Lifecycle Marketing, Influencer Partnerships, Product Marketing, Brand Partnerships, Paid Search, Social Media, Direct Mail, Events, PR, Data Analytics, Team Management, Leadership, Growth Marketing, Functional Health, Root-Cause Medicine
ASSUMPTION: Given the competitive nature of the job market and the high level of expertise required for this role, applicants should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The successful candidate will have experience with relevant marketing tools and technologies, and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Treat the Root Cause: We focus on the root cause of health issues, not just the symptoms
- Commit to Excellence: We strive for excellence in all aspects of our work
- Win Together: We believe in collaboration and teamwork to achieve our goals
- Take Ownership: We take responsibility for our actions and their outcomes
- Speed to Impact: We move quickly and efficiently to drive meaningful change
- Count Every Good Thing: We celebrate our successes and learn from our challenges
Work Style:
- Dynamic and fast-paced, with a focus on growth and impact
- Collaborative and high-performance, with a strong commitment to excellence
- Mission-driven, with a passion for functional health and root-cause medicine
- Willingness to be hands-on and dive deep into the details
Self-Assessment Questions:
- How do you align with Parsley Health's mission and values, particularly the focus on treating the root cause of health issues?
- How do you approach strategic marketing and channel optimization to drive growth and achieve KPIs in a fast-paced, mission-driven environment?
- How do you foster a collaborative and high-performance culture, and what strategies do you use to lead, mentor, and inspire a team of marketing professionals?
ASSUMPTION: Parsley Health values candidates who are passionate about their mission, committed to excellence, and willing to go above and beyond to drive growth and make a significant impact.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and quick decision-making
- The remote nature of the role may present unique challenges in communication and collaboration
- The successful candidate will need to be comfortable working with a high level of autonomy and independence
- The company's growth and changing priorities may require the role to evolve over time
ASSUMPTION: The successful candidate will be adaptable, resilient, and able to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on DTC and B2B2C healthcare marketing, with a strong emphasis on functional health and root-cause medicine
- While similar roles may exist in other industries, the specific context and requirements of this role make it distinct
- Candidates should be prepared to demonstrate their unique qualifications and fit for this specific position
ASSUMPTION: The successful candidate will have a deep understanding of the unique aspects of this role and be able to articulate how their experience and skills make them a strong fit.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive customer acquisition, engagement, and retention for a new product launch
- Optimizing marketing channels to improve ROI and achieve KPIs for a specific campaign or initiative
- Leading a team of marketing professionals to execute a high-profile event or activation, generating buzz and driving brand awareness
ASSUMPTION: The successful candidate will have a portfolio of relevant marketing projects that demonstrate their expertise and ability to drive results.
❓ Key Questions to Ask During Interview
- How does Parsley Health approach strategic marketing and channel optimization to drive growth and achieve KPIs in a fast-paced, mission-driven environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Parsley Health support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, particularly for remote employees?
- How does Parsley Health measure and track the success of its marketing initiatives, and how does this role contribute to that process?
ASSUMPTION: The successful candidate will be curious, engaged, and proactive in their approach to the interview process, asking thoughtful questions and demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and passion for functional health and root-cause medicine
- Prepare for your phone or video screen by researching Parsley Health's mission, values, and culture
- Be ready to discuss your approach to strategic marketing, channel optimization, and data-driven decision making during your in-depth interview with the hiring manager (Dr. Robin Berzin, CEO)
- Follow up with the hiring team one week after your final interview, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
