📌 Core Information
🔹 Job Title: SVP of Marketing
🔹 Company: Quintessa Marketing
🔹 Location: Oklahoma City, Oklahoma, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and cross-channel marketing roadmap development
- Performance ownership and relentless optimization of key metrics
- Brand stewardship and creative direction across all touchpoints
- Team development and mentoring of marketing leaders
- Cross-functional collaboration and alignment with executive leadership
ASSUMPTION: This role requires a high-agency, detail-obsessed leader who thrives under pressure and is comfortable dissecting data to drive strategic decisions.
📋 Key Responsibilities
✅ Translate executive goals into a cross-channel marketing roadmap
✅ Define and prioritize initiatives based on long-term impact and strategic alignment
✅ Own CAC, ROAS, MQLs, SQLs, and other conversion metrics, ensuring channel performance is forecasted, measured, and optimized
✅ Elevate brand authority and consistency across all touchpoints, ensuring creative, messaging, and campaigns reinforce trust and compliance
✅ Mentor VPs and team leads to create a scalable, high-output team, building a culture that bounces back quickly, learns aggressively, and wins often
✅ Collaborate deeply with Sales, Intake, Legal, and Product for execution alignment, presenting data and strategy clearly to the CMO
ASSUMPTION: This role requires a hands-on, analytical mindset with a strong focus on driving results and excellence in marketing performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in marketing leadership with experience owning budgets and outcomes, proven success in digital, demand generation, brand, and funnel performance in high-volume spaces
Required Skills:
- Strategic leadership and planning
- Data analysis and performance optimization
- Brand management and creative direction
- Team development and mentoring
- Cross-functional collaboration and stakeholder management
- Familiarity with high-compliance industries (legal, financial, medical) is a plus
Preferred Skills:
- Experience with marketing automation tools and CRMs
- Fluency in SQL or other data query languages
- Knowledge of the legal industry and its marketing regulations
ASSUMPTION: The ideal candidate will have a proven track record in driving marketing performance and leading high-performing teams in a fast-paced, data-driven environment.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a senior marketing leadership role in Oklahoma City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Employee referral bonus program
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work and overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the Oklahoma City area. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in legal marketing and lead generation
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Quintessa Marketing was founded in 2015, with a focus on delivering highly qualified leads for personal injury lawyers at volume
Company Description:
- Quintessa Marketing delivers highly qualified leads for personal injury lawyers at volume, using custom qualification criteria
- The company uses live transfers to connect potential clients with signed retainers to law firms
- Quintessa Marketing aims to provide a seamless and efficient lead generation process for both clients and law firms
Company Specialties:
- Legal marketing and lead generation
- High-volume lead generation for personal injury lawyers
- Custom qualification criteria for lead generation
Company Website: http://quintessamarketing.com/
ASSUMPTION: Quintessa Marketing is a well-established company in the legal marketing industry, with a focus on delivering high-quality leads to personal injury law firms.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the CMO
Reporting Structure: This role will oversee VPs and team leads within the marketing department, with the potential to grow and manage additional team members as the company expands
Work Arrangement: Primarily on-site, with occasional remote work and flexibility for overtime as needed
Growth Opportunities:
- Potential to expand and manage additional team members as the company grows
- Opportunity to shape the marketing strategy and roadmap for the company
- Possibility to advance to a CMO or other executive leadership role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's marketing strategy and success.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Oklahoma City, Oklahoma, United States
Geographic Context:
- Oklahoma City is the capital and largest city in Oklahoma, with a population of approximately 650,000 people
- The city offers a relatively low cost of living compared to other major metropolitan areas in the United States
- Oklahoma City is known for its vibrant arts scene, diverse cultural attractions, and numerous parks and recreational opportunities
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work and overtime as needed
ASSUMPTION: Oklahoma City offers a diverse and vibrant work environment, with a relatively low cost of living and numerous cultural attractions for employees to enjoy.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interview with the CMO
- Final interview with key stakeholders, including other members of the executive leadership team
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and performance optimization
- Brand management and creative direction
- Leadership and team development
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your experience in marketing leadership, digital and brand performance, and data analysis
- Be prepared to discuss your approach to strategic planning, performance optimization, and team development during the interview
- Familiarize yourself with Quintessa Marketing's mission, values, and company culture to demonstrate your fit for the role
ATS Keywords: Marketing strategy, performance optimization, brand management, team development, cross-functional collaboration, digital marketing, demand generation, data analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and ability to drive marketing performance in a fast-paced, data-driven environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRMs, and data analysis tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and transparency
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and results-driven
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Results-oriented and action-focused
- Collaborative and team-based
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment and enjoy dissecting data to drive strategic decisions?
- Are you comfortable leading cross-functional teams and collaborating with stakeholders to achieve common goals?
- Do you have a proven track record of driving marketing performance and excellence in a high-volume, high-compliance industry?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for Quintessa Marketing, with a data-driven, strategic mindset and a proven ability to lead high-performing teams in a fast-paced environment.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, data-driven environment
- Navigating the complexities of high-compliance industries (legal, financial, medical)
- Balancing strategic planning with day-to-day execution and optimization
- Adapting to changes in the market and regulatory environment
- Ensuring brand consistency and compliance across multiple touchpoints and channels
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with a strong focus on data-driven decision-making, strategic planning, and cross-functional collaboration.
📈 Similar Roles Comparison
- This role is similar to other senior marketing leadership positions, such as VP of Marketing or Chief Marketing Officer, but with a focus on digital and brand performance in a high-volume, high-compliance industry
- Compared to other marketing roles, this position requires a higher level of strategic thinking, data analysis, and team leadership
- Career progression in this role could lead to advancement to a CMO or other executive leadership role within the organization
ASSUMPTION: This role offers significant growth potential and is well-suited for experienced marketing leaders looking to make a substantial impact on a company's marketing strategy and success.
📝 Sample Projects
- Developing and implementing a comprehensive marketing roadmap to drive revenue growth and market share
- Optimizing marketing performance metrics, such as CAC, ROAS, MQLs, and SQLs, through data-driven analysis and strategic planning
- Leading a company-wide brand sprint to elevate brand authority and consistency across all touchpoints
- Mentoring and developing marketing team members to create a scalable, high-output team that drives results and excellence
- Collaborating with cross-functional teams to ensure alignment and execution of marketing strategies and campaigns
ASSUMPTION: These sample projects are representative of the types of initiatives the SVP of Marketing will be responsible for leading and driving within the organization.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing department in the first 90 days of this role?
- How does the company measure and track marketing performance, and what are the key KPIs for this role?
- What is the company's approach to brand management and creative direction, and how does this role contribute to that process?
ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, team dynamics, and expectations for the SVP of Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in marketing leadership, digital and brand performance, and data analysis
- Prepare for the interview by researching Quintessa Marketing's mission, values, and company culture, and be ready to discuss your approach to strategic planning, performance optimization, and team development
- Follow up with the hiring manager within 48 hours of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
