SVP of Marketing, Fintech

📌 Core Information

🔹 Job Title: SVP of Marketing, Fintech

🔹 Company: Xsolla

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-time

🔹 Category: Fintech, Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a global fintech marketing strategy across Xsolla’s core solutions
• Leading integrated campaigns to drive adoption among game developers and publishers
• Managing and growing a high-performing global marketing team
• Collaborating with Sales, Product, and Business Development to align marketing efforts
• Serving as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities

ASSUMPTION: This role requires a strategic mindset, global marketing experience, and a deep understanding of the fintech and gaming industries.

📋 Key Responsibilities

✅ Develop and implement a global fintech marketing strategy across Xsolla’s core solutions

✅ Define and execute the go-to-market strategy for new fintech products and feature rollouts

✅ Lead integrated campaigns to drive adoption among game developers and publishers

✅ Develop product positioning, messaging frameworks, and value propositions

✅ Oversee multi-channel marketing execution including brand campaigns, demand generation, and thought leadership

✅ Manage and grow a high-performing global marketing team

✅ Collaborate with Sales, Product, and Business Development to align marketing efforts

✅ Own and manage fintech marketing budgets, agency partnerships, and marketing tech stack

✅ Analyze campaign performance, user journeys, and customer insights using advanced tools and dashboards

✅ Serve as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities

✅ Develop competitive market intelligence and identify emerging trends

✅ Provide stakeholders with regular updates, forecasts, and quarterly business reviews

ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and global marketing execution.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred

Experience: 15+ years of B2B or platform marketing experience, including at least 5 years in fintech, payments, or embedded finance

Required Skills:

• Proven track record building and leading global marketing teams
• Deep expertise in product marketing, brand, go-to-market, and partner marketing
• Experience marketing infrastructure, payments, or API-based products to enterprise or platform clients
• Advanced experience with marketing analytics, CRM systems, and performance dashboards
• Strong executive presence and ability to influence C-level stakeholders
• Exceptional communication and storytelling skills with a data-informed mindset
• Deep understanding of global market dynamics, regional marketing execution, and cross-border campaign strategies

Preferred Skills:

• Gaming industry experience
• Passion for gaming and technology with an entrepreneurial mindset and global perspective

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on fintech or payments, and a proven track record of leading global marketing teams.

💰 Compensation & Benefits

Salary Range: $170,000 - $240,000 a year

Benefits:

• 100% Company-Paid Medical, Dental, and Vision Plans
• Unlimited Flexible Time Off
• Personalized Career Roadmap
• Professional Development, Training, and Educational Opportunities

Working Hours: Full-time, with flexible schedules available

ASSUMPTION: The salary range is based on industry standards for a senior vice president role in fintech marketing, with consideration for the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, Gaming

Company Size: 1,001-5,000 employees

Founded: 2005

Company Description:

• Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games
• Serves only the video game industry, catering to businesses from indie to enterprise
• Operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Epic Games, and PUBG Corporation

Company Specialties:

• Game payments
• Local payment solutions
• Online game monetization
• Microtransactions
• In-game payment solutions
• In-game payments
• In-game monetization
• Game monetization
• Billing
• Billing services
• Payment gateway
• Fraud management
• Gaming
• Game publishing
• Game development
• Mobile game monetization
• Video game funding
• Revenue building
• Video game discoverability

Company Website: xsolla.com

ASSUMPTION: Xsolla is a well-established company in the gaming industry, with a strong focus on fintech solutions for game developers and publishers.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the CEO or another senior executive

Work Arrangement: Remote OK, with flexible schedules available

Growth Opportunities:

• Potential to shape the next era of gaming commerce
• Cross-industry impact, working with partners ranging from indie creators to global publishers and banks
• Leadership opportunity to take ownership of a high-growth business line

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Global Headquarters

Office Location(s): Los Angeles, California, United States

Geographic Context:

• Los Angeles is a major global hub for the gaming industry
• The company's global headquarters offers a collaborative and innovative work environment
• The city provides ample opportunities for networking and professional growth within the gaming and fintech industries

Work Schedule: Full-time, with flexible schedules available

ASSUMPTION: The global headquarters in Los Angeles offers a dynamic and collaborative work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other senior team members
• Case study or presentation to showcase marketing strategy and execution skills
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Marketing strategy and execution
• Global marketing experience and cross-border campaign strategies
• Leadership and team management skills
• Communication and storytelling abilities
• Industry knowledge and market intelligence

Application Tips:

• Highlight relevant marketing experience, with a focus on fintech and gaming industry roles
• Demonstrate a strong understanding of Xsolla's business and the gaming industry
• Prepare a case study or presentation showcasing your marketing strategy and execution skills
• Follow up with the HR team after submitting your application, expressing your interest in the role and asking about next steps

ATS Keywords: Fintech Marketing, Global Marketing, Product Marketing, Brand Marketing, Go-To-Market Strategy, Demand Generation, Team Leadership, Marketing Analytics, Gaming Industry, Fintech Experience

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy and execution skills, as well as relevant industry experience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The marketing team at Xsolla uses a variety of tools and technologies to streamline workflows, improve collaboration, and enhance marketing effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Longevity: Foster a long-term, sustainable approach to business and employee growth
• Opportunity: Create equal opportunities for all employees to grow and succeed
• Vision: Encourage innovation, creativity, and a forward-thinking mindset

Work Style:

• Collaborative: Encourage open communication and teamwork
• Innovative: Foster a culture of creativity and continuous improvement
• Data-driven: Use data and analytics to inform decision-making and strategy

Self-Assessment Questions:

• How do you align with Xsolla's values of longevity, opportunity, and vision?
• How do you approach collaboration and teamwork in a global marketing role?
• How do you balance data-driven decision-making with creative and innovative marketing strategies?

ASSUMPTION: Xsolla values a collaborative, innovative, and data-driven work environment, with a strong focus on employee growth and success.

⚠️ Potential Challenges

• Managing a global marketing team with remote and in-office employees
• Balancing the needs of multiple stakeholders, including game developers, publishers, and partners
• Keeping up with the fast-paced and ever-evolving gaming and fintech industries
• Ensuring consistent branding and messaging across multiple channels and regions

ASSUMPTION: This role presents unique challenges related to global marketing execution, stakeholder management, and industry adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of fintech and gaming industry dynamics
• Compared to other senior marketing roles, this position offers a unique opportunity to shape the next era of gaming commerce
• Career progression in this role may lead to C-level or other executive positions within the gaming or fintech industries

ASSUMPTION: This role offers a unique blend of marketing and fintech experience, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a global marketing strategy for Xsolla's embedded finance product launch
• Leading a cross-functional team to create a comprehensive brand guide for Xsolla's fintech offerings
• Conducting market research and competitive analysis to inform product positioning and messaging frameworks

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, with a focus on driving adoption and revenue growth for Xsolla's fintech solutions.

❓ Key Questions to Ask During Interview

• How does Xsolla support the growth and development of its marketing team members?
• What are the most pressing challenges facing the gaming and fintech industries, and how can this role address them?
• How does Xsolla approach collaboration and communication with its global marketing team?
• What are the key priorities for this role in the first 90 days?
• How does Xsolla measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on fintech and gaming industry roles
• Prepare a case study or presentation showcasing your marketing strategy and execution skills
• Follow up with the HR team after submitting your application, expressing your interest in the role and asking about next steps
• Prepare for interviews by researching Xsolla's business, the gaming industry, and the company's unique value proposition

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.