📌 Core Information
🔹 Job Title: SVP, Product Marketing
🔹 Company: Genesys
🔹 Location: Virtual Office (California)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the global product marketing team to articulate the unique value of Genesys and its products.
- Driving company positioning, messaging, and value propositions for various audiences.
- Enhancing customer experiences through strategic product marketing.
- Collaborating with cross-functional teams to achieve shared goals.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of product marketing and customer experience.
📋 Key Responsibilities
✅ Develop and articulate thought leadership to serve as the ‘why’ for company, portfolio, and audience value proposition and drive category creation.
✅ Drive company positioning & messaging and differentiated value proposition.
✅ Develop product positioning & messaging and contextualize value propositions for specific audiences at the C-Suite/LOB/Industry/Tech level.
✅ Align positioning & messaging and value propositions at the individual product level with the value creation in the audience context, highlighting key product capabilities.
✅ Develop framework and approach to reflect product innovations in the value propositions that aligns with the high velocity of product innovation.
✅ Provide relevant and actionable competitive insights to different internal stakeholders such as executive management, product management/GMs and sales.
✅ Develop and provide scalable tools and methodologies to demonstrate measurable value/ROI/TCO of our portfolio for different customer segments.
✅ Develop and implement framework for scalable adoption of positioning, messaging, and value proposition content across marketing functions (demand gen, web, sales development, communications, and branding), as well as for the sales and partner organizations.
✅ Drive shift from ‘tell you’ to ‘show you’ approach by conceptualizing and delivering scalable demo approaches that showcase the differentiated value proposition.
✅ Collaborate closely with the GMs and product managers, as well as with the sales/field enablement functions.
✅ Bring customer, market and thought leadership insights to influence portfolio direction.
✅ Engage C-level leadership in strategic positioning.
✅ Hire world‐class talent and manage performance to ensure career growth opportunities.
✅ Foster and drive strong cross-functional collaboration to achieve shared goals.
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 15+ years of experience in product/audience marketing in B2B (plus B2C would be a bonus).
Required Skills:
- Proven track record of driving relevance at the audience/LoB/industry level and for complex portfolios.
- Proven track record of driving thought leadership-based approaches for category creation.
- Proven track record of operating at scale.
- Familiarity with CX (industry and technology) to drive relevance and differentiation.
- Strong collaboration skills and ability to work alongside multiple team members.
- Ability to effectively communicate with internal stakeholders.
- Ability to communicate with all levels internally and externally.
- Leadership profile that unifies, influences, and inspires cross-functional teams to meet the changing needs of customers.
Preferred Skills:
- Experience in the software development industry.
- Fluency in multiple languages.
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on driving relevance and thought leadership for complex portfolios.
💰 Compensation & Benefits
Salary Range: $253,000.00 - $470,000.00 per year. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.
Benefits:
- Medical, Dental, and Vision Insurance.
- Telehealth coverage.
- Flexible work schedules and work from home opportunities.
- Development and career growth opportunities.
- Open Time Off in addition to 10 paid holidays.
- 401(k) matching program.
- Adoption Assistance.
- Fertility treatments.
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual salaries may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Genesys operates in the software development industry, specifically focusing on customer experience and contact center solutions.
Company Size: Genesys is a mid-sized company with 5,000-10,000 employees, providing a unique blend of startup-like independence and larger company resources.
Founded: Genesys was founded in 1990 and is headquartered in Menlo Park, California.
Company Description:
- Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees.
- Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency, and operational improvements.
Company Specialties:
- Call Center Software.
- Cloud Contact Center.
- Customer Experience Software.
- Contact Center as a Service.
- Customer Self-Service.
- Workforce Engagement Management.
- Workforce Planning.
- Enterprise Call Center.
- Outbound Call Center Services.
- Digital Customer Engagement.
- Conversational AI.
- Chatbots.
- Automated Routing.
- Web Messaging.
- SMS Messaging.
- IVR Self-Service.
Company Website: www.genesys.com
ASSUMPTION: Genesys is a well-established company with a strong reputation in the software development industry, focusing on customer experience and contact center solutions.
📊 Role Analysis
Career Level: Executive (Senior Vice President).
Reporting Structure: This role reports directly to the CEO and is responsible for leading the global product marketing team.
Work Arrangement: This role is remote-friendly, with the option to work from the company's offices in Menlo Park, California, or Indianapolis, Indiana.
Growth Opportunities:
- Potential to advance to a C-level position within the company.
- Opportunities to lead and grow the global product marketing team.
- Chance to make a significant impact on the company's portfolio and market position.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a C-level position and lead a global team.
🌍 Location & Work Environment
Office Type: Genesys has multiple office locations worldwide, with the primary headquarters in Menlo Park, California. This role can be performed remotely or from any Genesys office.
Office Location(s): Menlo Park, California; Indianapolis, Indiana; Durham, North Carolina; Chennai, India; Quezon City, Philippines; Galway, Ireland; Naarden, Netherlands; Markham, Ontario, Canada; São Paulo, Brazil; Budapest, Hungary.
Geographic Context:
- The primary headquarters in Menlo Park, California, offers a vibrant tech industry and a pleasant Mediterranean climate.
- Indianapolis, Indiana, is the company's largest office and serves as the North American headquarters.
- Genesys has a strong global presence, with offices in multiple countries across North America, Europe, Asia, and South America.
Work Schedule: This role follows a standard full-time work schedule, with the option for flexible hours and remote work.
ASSUMPTION: Genesys offers a flexible work environment with remote-friendly policies, allowing employees to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team.
- Behavioral and technical interviews with the hiring manager and team members.
- Final interview with the CEO or another executive member.
- Background check and offer.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Communication and presentation skills.
- Industry knowledge and understanding of customer experience solutions.
- Technical proficiency in product marketing tools and software.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
- Research Genesys and the software development industry to demonstrate your understanding of the company and its products.
- Be prepared to discuss your thoughts on the company's portfolio and market position.
ATS Keywords: Product Marketing, B2B Marketing, Strategic Planning, Thought Leadership, Category Creation, Portfolio Management, Customer Experience, Innovation, Cross-Functional Collaboration, Talent Management.
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and industry expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot).
- Product marketing software (e.g., ProductPlan, ProductBoard).
- Project management tools (e.g., Asana, Trello).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
ASSUMPTION: Candidates should be proficient in using marketing automation, CRM, and product marketing software, as well as project management and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers at the center of everything we do.
- Innovation: We embrace change and continuously improve.
- One Team: We work together, supporting each other to achieve our goals.
- Integrity: We act with honesty and transparency in all our actions.
- Excellence: We strive for the highest standards in our work.
Work Style:
- Collaborative: We work closely with our colleagues to achieve shared goals.
- Agile: We adapt quickly to changes and new information.
- Data-driven: We make decisions based on data and analytics.
- Customer-focused: We prioritize the needs and preferences of our customers.
- Innovative: We continuously seek new and better ways of doing things.
Self-Assessment Questions:
- Do you align with Genesys' customer-obsessed approach, and how have you demonstrated this in your previous roles?
- How do you handle rapid changes and new information in a dynamic work environment?
- Can you provide an example of a time when you used data to drive a strategic decision or improve a process?
- How do you ensure that your work remains customer-focused, even when faced with competing priorities or tight deadlines?
- Describe a time when you drove innovation in your role, and what was the outcome?
ASSUMPTION: Genesys values candidates who are customer-obsessed, innovative, collaborative, agile, data-driven, and customer-focused, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultures.
- Keeping up with the rapid pace of innovation in the software development industry.
- Balancing the needs of various stakeholders, including customers, executives, and team members.
- Adapting to changes in the market and competitive landscape.
- Ensuring consistent messaging and value propositions across multiple products, audiences, and channels.
ASSUMPTION: This role presents unique challenges, including managing a global team, driving innovation, and balancing stakeholder needs, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is similar to a Chief Marketing Officer (CMO) or Senior Vice President of Marketing in other organizations, but with a specific focus on product marketing and customer experience.
- In the software development industry, this role is comparable to similar positions in other companies, such as Adobe, Microsoft, or Oracle.
- Career paths for this role may lead to C-level positions, such as Chief Marketing Officer or Chief Product Officer, depending on the organization's structure.
ASSUMPTION: This role is unique in its focus on product marketing and customer experience, but shares similarities with other marketing leadership positions in the software development industry.
📝 Sample Projects
- Developing a comprehensive value proposition framework for Genesys' portfolio of products and services.
- Creating a thought leadership campaign to position Genesys as an industry leader in customer experience and contact center solutions.
- Conducting a competitive analysis to identify gaps in the market and opportunities for innovation.
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the work required for this role, focusing on driving relevance, thought leadership, and category creation.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its product portfolio and how this role contributes to that vision?
- How does the company support the growth and development of its employees, particularly in this role?
- Can you provide an example of a time when the company successfully adapted to a significant market change or competitive threat?
- How does the company measure the success of its product marketing efforts, and how can I contribute to improving those metrics?
- What are the key priorities for this role in the first 90 days, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, leadership, and industry expertise.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
- Research Genesys and the software development industry to demonstrate your understanding of the company and its products.
- Be prepared to discuss your thoughts on the company's portfolio and market position.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
