📌 Core Information
🔹 Job Title: SVP, Spend Management Marketing and Enterprise Activation
🔹 Company: Vizient
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategies for Spend Management Business Unit
- Driving brand awareness, customer engagement, and revenue growth
- Overseeing product positioning and integrated marketing campaigns
- Creating cross-functional, enterprise-wide campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership, and experience in B2B marketing, preferably in the healthcare industry.
📋 Key Responsibilities
✅ Understand market research and competitive analysis to inform effective marketing strategies for the business.
✅ Establish KPIs and measure impact to optimize marketing performance and contribute to business unit’s pipeline and revenue targets.
✅ Develop demand generation strategies that address the tangible needs of defined buying cohorts within ideal customer profiles.
✅ Drive cost-efficient, high-impact integrated marketing campaigns and relationship-building initiatives to generate quality pipeline and enhance brand loyalty.
✅ Craft and deliver compelling value propositions and differentiated messaging to position solutions effectively in the market.
✅ Leverage market research and competitive insights to guide product development and shape strategic marketing efforts across the business unit.
✅ Provide sales plays that enhance sales’ ability to source, accelerate, and close pipeline.
✅ Drive the creation of sales tools and solution-level training that empower sales teams to succeed.
✅ Lead integrated marketing alignment between the business unit and central teams, managing lead flow and supporting both BU-specific and enterprise-wide initiatives to maximize demand generation and strategic impact.
✅ Enhance brand visibility through targeted messaging and content, while collaborating across functions to drive revenue and achieve go-to-market objectives.
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a focus on driving measurable results.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field preferred; MBA or advanced degree strongly desired.
Experience: 15 or more years of progressive marketing leadership experience, with at least 5 years in a senior executive role.
Required Skills:
- Proven success leading marketing strategy and execution for a business unit or portfolio of products in a B2B environment
- Strong leadership presence with a track record of building, mentoring, and motivating high-performing marketing teams
- Experience collaborating cross-functionally with product management, sales, corporate communications, and executive leadership
- Expertise in integrated marketing planning, demand generation, brand development, and content strategy
- Ability to translate complex value propositions into differentiated market messaging
- Data-driven mindset with proficiency in using marketing analytics, customer insights, and market research to guide decisions
- Exceptional communication skills with the ability to represent the business unit’s perspective across internal and external audiences
- Strong executive presence and influencing skills, with experience presenting to C-level stakeholders and boards
- Demonstrated agility in managing change and navigating matrixed organizational structures
- Ability to balance strategic thinking with operational execution in a fast-paced, results-oriented environment
Preferred Skills:
- Healthcare industry experience
ASSUMPTION: This role requires a well-rounded marketing leader with a strong background in B2B marketing and a deep understanding of the healthcare industry.
💰 Compensation & Benefits
Salary Range: $250,000 - $350,000 (Based on industry standards for a senior marketing role in the healthcare industry with 10+ years of experience)
Benefits:
Working Hours: Full-time, with willingness to travel as needed
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the healthcare industry with 10+ years of experience. Actual salary may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Vizient operates in the Hospitals and Health Care industry, focusing on performance improvement, analytics, and advisory services.
Company Size: Vizient is a mid-sized company with 1,001-5,000 employees, providing extensive opportunities for personal and professional development.
Founded: Vizient was founded in 2015, following the merger of VHA Inc. and University HealthSystem Consortium (UHC).
Company Description:
- Vizient serves more than 50% of the nation's acute care providers, including 97% of academic medical centers, and more than 20% of ambulatory care providers.
- Vizient provides expertise, analytics, and advisory services, as well as a contract portfolio representing more than $130 billion in annual purchasing volume.
- Vizient's solutions and services improve the delivery of high-value care by aligning cost, quality, and market performance.
Company Specialties:
- Analytics
- Consulting
- Contracting
- Performance Improvement
- Revenue Cycle Management
- Supply chain
- Health care quality
Company Website: http://www.vizientinc.com
ASSUMPTION: Vizient's focus on performance improvement and analytics makes it an attractive choice for candidates interested in driving measurable results in the healthcare industry.
📊 Role Analysis
Career Level: Senior Executive
Reporting Structure: This role reports directly to the Chief Marketing Officer and has matrixed relationships with other senior leaders across the organization.
Work Arrangement: This is an on-site role with a willingness to travel as needed.
Growth Opportunities:
- Potential to shape the marketing strategy for a significant business unit within a large organization
- Opportunity to collaborate with senior leaders across the organization to drive enterprise-wide initiatives
- Possibility to grow into a more senior role within the organization, such as Chief Marketing Officer or another executive leadership position
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the organization's success.
🌍 Location & Work Environment
Office Type: Corporate Office
Office Location(s): 290 E. John Carpenter Frwy., Irving, Texas 75062, US
Geographic Context:
- Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options.
- The area has a humid subtropical climate, with mild winters and hot, humid summers.
- Irving is home to several Fortune 500 companies and offers a diverse range of cultural, recreational, and entertainment opportunities.
Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday, with flexibility as needed.
ASSUMPTION: The Irving, Texas, location offers a dynamic work environment with access to a wide range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site interview with senior leadership, including the Chief Marketing Officer
- Final reference and background check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership presence and team-building abilities
- Communication and presentation skills
- Industry knowledge and understanding of the healthcare market
- Alignment with Vizient's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership experience, go-to-market strategy successes, and relevant healthcare industry experience.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and ability to drive results in a matrixed organization.
- Research Vizient's company values and culture to demonstrate your alignment with the organization's mission and goals.
ATS Keywords: Marketing leadership, go-to-market strategies, demand generation, brand development, integrated marketing planning, data-driven insights, market research, competitive analysis, sales enablement, cross-functional collaboration, communication skills, executive presence, change management, operational execution, team building, customer engagement
ASSUMPTION: Vizient's interview process focuses on assessing the candidate's strategic thinking, leadership presence, and cultural fit, with a strong emphasis on industry knowledge and alignment with the organization's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Analytics and data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Vizient uses a mix of marketing automation, CRM, analytics, and project management tools to support its marketing efforts and drive results.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Collaboration
- Innovation
- Customer focus
Work Style:
- Data-driven and results-oriented
- Matrixed organizational structure with cross-functional collaboration
- Fast-paced and dynamic, with a focus on continuous improvement
- Focus on driving measurable results and achieving strategic objectives
Self-Assessment Questions:
- How do you align your leadership style with Vizient's company values, particularly integrity and accountability?
- How do you approach cross-functional collaboration and driving results in a matrixed organizational structure?
- How do you balance strategic thinking with operational execution in a fast-paced, results-oriented environment?
ASSUMPTION: Vizient values candidates who demonstrate strong leadership presence, a data-driven mindset, and the ability to thrive in a matrixed organizational structure with a focus on driving measurable results.
⚠️ Potential Challenges
- Navigating a matrixed organizational structure with multiple stakeholders
- Balancing strategic thinking with operational execution in a fast-paced environment
- Managing change and driving results in a dynamic industry
- Adapting to Vizient's unique culture and work environment
ASSUMPTION: These challenges require a strong, adaptable leader with a proven track record of driving results in a dynamic, matrixed environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving go-to-market strategies for a specific business unit while also collaborating on enterprise-wide initiatives.
- Compared to other senior marketing roles in the healthcare industry, this position offers a broader scope of responsibilities and the opportunity to shape marketing strategy for a significant business unit.
- Career progression in this role could lead to a Chief Marketing Officer or another executive leadership position within Vizient.
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch within the Spend Management Business Unit
- Collaborating with cross-functional teams to create and activate an enterprise-wide campaign focused on enhancing Vizient's brand visibility and driving customer engagement
- Conducting market research and competitive analysis to inform product positioning and messaging for a portfolio of Spend Management solutions
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, with a focus on driving measurable results and enhancing Vizient's brand visibility.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other senior leaders across the organization to drive enterprise-wide initiatives?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Vizient support the professional development and growth of its marketing leaders?
- What are the most significant challenges facing the Spend Management Business Unit, and how can this role address them?
- How does Vizient's culture and work environment support the success of its marketing leaders?
ASSUMPTION: These questions help assess the role's strategic focus, growth opportunities, and cultural fit with Vizient's organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing leadership experience, go-to-market strategy successes, and relevant healthcare industry experience.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and ability to drive results in a matrixed organization.
- Research Vizient's company values and culture to demonstrate your alignment with the organization's mission and goals.
- Follow up with Vizient's HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
