T-Shaped Marketer (m/w/d) Hybrid

📌 Core Information

🔹 Job Title: T-Shaped Marketer (m/w/d) Hybrid

🔹 Company: AnalyticaA GmbH

🔹 Location: Munich, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-02-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with Hybrid option

🚀 Job Overview

Key aspects of this role include:

• Independently advising and managing clients across the entire spectrum of performance marketing
• Focusing on data-driven optimization and strategic growth
• Conducting performance analyses and developing growth strategies
• Collaborating with internal and external teams to achieve optimal results

ASSUMPTION: This role requires a broad understanding of multiple online marketing disciplines and deep expertise in at least one area. The hybrid work arrangement allows for flexibility while maintaining a strong connection to the team and clients.

📋 Key Responsibilities

✅ Client Management: Independently advise and manage key accounts, including the development of individual growth strategies

✅ Performance Analysis: Conduct fundierte performance analyses, data-based handlungsempfehlungen, and continuous optimization

✅ Strategic Planning: Create Jahresplanungen, Absatzprognosen, and data-driven forecasts for customer projects

✅ Communication: Conduct compelling presentations, inspiring workshops, and effective pitches to clients

✅ Team Collaboration: Work proactively with internal experts and external partners to achieve the best results for clients

✅ Innovation: Identify new developments in digital marketing and implement innovative solutions

ASSUMPTION: The role requires strong analytical and communication skills, as well as the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of experience in performance marketing across multiple digital channels

Required Skills:

• Expertise in multiple online marketing disciplines (SEO, SEA, Paid Social, Affiliate, etc.)
• Strong analytical and communication skills
• Proficient in MS Office, particularly Excel and PowerPoint
• Fluency in German (negotiation level) and English (written and spoken)

Preferred Skills:

• Experience in a similar role or industry
• Knowledge of tracking and analysis tools for performance marketing campaigns

ASSUMPTION: Candidates should have a proven track record in performance marketing and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and performance)

Benefits:

• Spannendes Arbeitsumfeld in der Digitalbranche
• Abwechslungsreiche und verantwortungsvolle Kundenprojekte
• Gestaltungsfreiheit und selbstständiges Arbeiten bei flexiblen Arbeitszeiten
• Junges, engagiertes Team mit kurzen Entscheidungswegen und jeder Menge Spaß im Agenturleben
• Gute Work-Life Balance mit 1-2 Bürotagen pro Woche, regelmäßigen Teamevents & Fortbildungen und Afterwork
• Flexibles Arbeiten im Home Office und im Büro im Central Tower an der Donnersbergerbrücke
• Ein strukturiertes Onboarding-Konzept für einen reibungslosen Einstieg
• 50 €/Monat steuerfrei auf Deine Edenred-Kreditkarte oder Urban Sports Club Mitgliedschaft

Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range is based on industry standards for a marketing manager role with 5-10 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Small to Medium-Sized Enterprise)

Founded: 2009

Company Description:

• AnalyticaA is an innovative and dynamically growing online marketing agency based in Munich
• Specializes in SEA, SEO, Paid Social, Affiliate, and Amazon Marketing, as well as digital strategy consulting
• Ranked among the top 20 performance marketing agencies in Germany (ibusiness Ranking 2023)

Company Specialties:

• SEA
• SEO
• Affiliate Marketing
• Amazon Marketing
• Digital Strategy Consulting
• SEM
• PPC
• Social Media Ads
• Google Ads
• Bing Ads
• Online Marketing
• Google Shopping
• YouTube Ads
• Internationalization
• Google Premier Partner Agentur
• Suchmaschinenmarketing
• Performance Marketing
• Digital Consulting
• Digital Consulting Agency
• Marketplace Marketing
• Digital Marketing
• Newsletter
• Digital Analytics
• Content
• And Kimarketing

Company Website: https://www.analyticaa.com

ASSUMPTION: AnalyticaA's focus on performance marketing and digital strategy consulting makes it an attractive option for candidates looking to grow in the digital marketing field.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: Reports directly to the management team

Work Arrangement: Hybrid (1-2 office days per week, flexible remote work)

Growth Opportunities:

• Progression to a senior or management role within the company
• Expanding expertise in multiple digital marketing disciplines
• Potential to work on international client projects

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern office in the Central Tower at Donnersbergerbrücke

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• Known for its vibrant culture, rich history, and strong economy
• Offers a high quality of life with numerous parks, museums, and recreational activities

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: Munich's vibrant culture and strong economy make it an attractive location for digital marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the management team
• Final decision and offer

Key Assessment Areas:

• Performance marketing expertise
• Analytical and communication skills
• Problem-solving abilities and strategic thinking
• Cultural fit and teamwork

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Tailor your resume and cover letter to emphasize your skills and fit for the role
• Prepare examples of data-driven optimization and strategic planning
• Research AnalyticaA's company culture and values to demonstrate your fit

ATS Keywords: Performance Marketing, SEO, SEA, Paid Social, Affiliate, Data Analysis, Strategic Planning, Client Management, Presentation Skills, Team Collaboration, Analytical Skills, Creative Thinking, Market Trends, Tracking, Attribution, MS Office

ASSUMPTION: Applicants should focus on demonstrating their performance marketing expertise and strategic thinking in their application materials and interviews.

🛠️ Tools & Technologies

• MS Office Suite (Excel, PowerPoint)
• Google Analytics
• AdWords (Google Ads)
• Bing Ads
• Social Media Advertising Platforms (Facebook Ads, LinkedIn Ads, etc.)
• Affiliate Marketing Platforms
• Amazon Advertising Platform

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in performance marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven approach
• Collaboration
• Customer focus
• Continuous learning

Work Style:

• Independent and self-motivated
• Proactive and solution-oriented
• Strong communication and teamwork skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working independently and taking ownership of client projects?
• Do you enjoy collaborating with internal and external teams to achieve optimal results?

ASSUMPTION: Candidates who are proactive, innovative, and customer-focused will likely be a strong fit for AnalyticaA's company culture.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously
• Keeping up with the latest trends and developments in digital marketing
• Working effectively in a hybrid work arrangement
• Balancing data-driven optimization with creative problem-solving

ASSUMPTION: These challenges can be overcome by strong organizational skills, continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a broad understanding of multiple online marketing disciplines and deep expertise in at least one area
• AnalyticaA's focus on performance marketing and digital strategy consulting sets it apart from other agencies
• This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on more responsibilities over time

ASSUMPTION: Candidates should research similar roles in performance marketing agencies to better understand the unique aspects of this position.

📝 Sample Projects

• Developing a comprehensive digital marketing strategy for an e-commerce client, including SEO, SEA, Paid Social, and Affiliate Marketing components
• Conducting a performance analysis of an existing marketing campaign and implementing data-driven optimizations to improve results
• Managing a team of marketing specialists to execute a large-scale international marketing campaign for a global brand

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the level of expertise required for this role.

❓ Key Questions to Ask During Interview

• Can you describe a recent example of a data-driven optimization strategy that you implemented for a client, and what were the results?
• How does AnalyticaA support the professional development of its employees?
• What is the typical career path for a T-Shaped Marketer at AnalyticaA, and what opportunities exist for growth and advancement?
• How does AnalyticaA foster a collaborative and innovative work environment?
• What are the most challenging aspects of working in a hybrid arrangement, and how does AnalyticaA support its employees in overcoming these challenges?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on Join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of data-driven optimization and strategic planning to demonstrate your expertise
• Follow up with AnalyticaA one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.