Team Lead B2B Marketing (all genders)

📌 Core Information

🔹 Job Title: Team Lead B2B Marketing (all genders)

🔹 Company: Chrono24 GmbH

🔹 Location: Karlsruhe, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving global B2B marketing strategy to fuel business growth and partner engagement
• Strengthening relationships with 3,500+ professional watch dealers worldwide through targeted campaigns
• Leading and scaling a high-performing team of 3+ members
• Collaborating cross-functionally with sales, product, account management, and CRM teams
• Fostering a data-driven, results-focused team culture

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and proven leadership abilities to succeed in a dynamic, international environment.

📋 Key Responsibilities

✅ Lead and execute Chrono24’s global B2B marketing strategy to drive growth and partner engagement

✅ Create impactful communications to build loyalty and position Chrono24 as the marketplace of choice for professional sellers

✅ Strengthen relationships with the network of 3,500+ watch dealers through targeted campaigns and lifecycle marketing

✅ Collaborate cross-functionally with sales, product, account management, and CRM teams to deliver a seamless partner experience

✅ Own B2B marketing budget

✅ Manage and scale a high-performing team of 3+

✅ Foster a data-driven, results-focused team culture

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring adaptability and strong organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Over 7 years of marketing experience with a strong emphasis on B2B communications, ideally within a platform, marketplace, or SaaS environment

Required Skills:

• Proven ability to lead teams and drive partner acquisition and engagement
• Skilled in developing compelling B2B content, email, and lifecycle campaigns
• Excellent communicator with a talent for crafting impactful, audience-specific messaging
• Data-driven and action-oriented, with experience in international markets and understanding cultural nuance

Preferred Skills:

• Fluency in multiple languages
• Experience with marketing automation tools
• Knowledge of the luxury watch industry

ASSUMPTION: Candidates with relevant industry experience and a strong track record in B2B marketing will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a marketing team lead role in Karlsruhe)

Benefits:

• Join a globally recognized brand and marketplace in the luxury watch industry
• Work in a dynamic, international team that values initiative and ownership
• Make a tangible impact on business growth and partner satisfaction
• Enjoy a modern work culture with flexibility, creativity, and purpose

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry. Chrono24 is the global marketplace for luxury watches, connecting buyers and sellers from over 100 countries.

Company Size: 201-500 employees. Chrono24 offers a dynamic, international work environment with opportunities for growth and development.

Founded: 2003. Chrono24 has been operating for nearly 20 years, with a strong reputation in the luxury watch market.

Company Description:

• Chrono24 is the number one address for luxury watches, offering a safe and secure platform for buying and selling high-end timepieces.
• The company aims to be the global home of luxury watch enthusiasts, offering a wide range of watches from classic automatic watches to rare collector’s pieces.
• Chrono24 is committed to providing a comfortable and trustworthy platform for its customers, with contents in 22 languages and a user-friendly interface.

Company Specialties:

• Marketplace for luxury watches
• e-Commerce platform
• Global reach with contents in 22 languages
• Strong focus on security, trust, and customer comfort

Company Website: www.chrono24.com

ASSUMPTION: Chrono24's international presence and focus on luxury watches make it an attractive employer for marketing professionals seeking a dynamic, global work environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and development within the team and the company.

Reporting Structure: The Team Lead B2B Marketing will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, account management, and CRM.

Work Arrangement: On-site, with flexible working hours and remote work options available. The role may require occasional travel to attend industry events or meet with partners.

Growth Opportunities:

• Potential to expand the B2B marketing team and take on additional responsibilities
• Opportunities to collaborate with international teams and gain global marketing experience
• Possibility to transition into a more senior marketing role within the company

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and comfort.

Office Location(s): Karlsruhe, Germany (Headquarters), with additional offices in Berlin, Freiburg, Hong Kong, Tokyo, New York City, and Miami.

Geographic Context:

• Karlsruhe is a mid-sized city in southwestern Germany, known for its high quality of life and vibrant cultural scene.
• The city is home to several international companies and offers a diverse range of employment opportunities.
• Karlsruhe has a mild climate, with warm summers and mild winters, and is well-connected by public transportation.

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available. The role may require occasional travel to attend industry events or meet with partners.

ASSUMPTION: Chrono24's offices offer a modern, collaborative work environment that fosters creativity and innovation, with opportunities for employees to grow both personally and professionally.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership skills and team management abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Chrono24's values

Application Tips:

• Highlight your relevant B2B marketing experience and achievements in your resume and cover letter.
• Demonstrate your understanding of the luxury watch industry and Chrono24's unique value proposition.
• Prepare examples of successful B2B marketing campaigns you've led, focusing on partner acquisition and engagement.
• Showcase your leadership skills and ability to manage and scale a high-performing team.

ATS Keywords: B2B Marketing, Team Leadership, Partner Acquisition, Engagement Strategies, Lifecycle Marketing, Cross-Functional Collaboration, Budget Management, Data-Driven Decision Making, International Market Experience, Compelling Content Development, Email Campaigns, Communication Skills, Audience-Specific Messaging, Cultural Understanding

ASSUMPTION: Chrono24's application process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on finding the best fit for the team and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Chrono24 uses a range of marketing and project management tools to streamline workflows and improve collaboration among team members.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Innovation
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Flexible and adaptable

Self-Assessment Questions:

• How do you align with Chrono24's company values, particularly customer focus and innovation?
• How comfortable are you working in a dynamic, international team with a focus on collaboration and continuous learning?
• How do you approach data-driven decision making and results-focused marketing strategies?

ASSUMPTION: Chrono24 values candidates who are a strong cultural fit, with a focus on customer focus, innovation, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing a high-performing team with diverse skills and backgrounds
• Balancing strategic planning with hands-on execution
• Adapting to a dynamic, international work environment
• Occasional travel requirements for industry events or partner meetings

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset to succeed in a dynamic, international environment.

📈 Similar Roles Comparison

• Unlike traditional B2B marketing roles, this position focuses on partner acquisition and engagement within a global marketplace for luxury watches.
• Chrono24's international presence and focus on luxury watches make this role unique within the industry.
• Career progression in this role may involve expanding the B2B marketing team or transitioning into a more senior marketing role within the company.

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional B2B marketing roles, with a focus on partner acquisition and engagement within a global luxury watch marketplace.

📝 Sample Projects

• Developing and executing a targeted email campaign to onboard new professional dealers to Chrono24
• Creating a comprehensive lifecycle marketing strategy to engage and retain existing partners
• Collaborating with the sales team to create tailored communications for key accounts and high-value partners

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Team Lead B2B Marketing role at Chrono24.

❓ Key Questions to Ask During Interview

• How does Chrono24 support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Chrono24 measure the success of its B2B marketing efforts, and how will my performance be evaluated?
• What opportunities exist for collaboration with international teams and gaining global marketing experience?
• How does Chrono24 foster a data-driven, results-focused team culture, and what resources are available to support this approach?

ASSUMPTION: These interview questions are designed to assess Chrono24's commitment to professional development, the role's priorities and expectations, performance metrics, global collaboration opportunities, and data-driven decision making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements
• Prepare examples of successful B2B marketing campaigns you've led, focusing on partner acquisition and engagement
• Showcase your leadership skills and ability to manage and scale a high-performing team
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.