📌 Core Information
🔹 Job Title: Team Lead, Conversion Rate Optimization (CRO)
🔹 Company: FareHarbor
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and mentoring a team of CRO specialists and coordinators
- Driving operational success for clients by setting targets and implementing data-driven solutions
- Collaborating with other teams, such as SEO and Performance Marketing, to ensure best practices are applied
- Staying up-to-date with industry trends and platform changes to adapt strategies accordingly
- Balancing leadership responsibilities with individual project work on website projects
ASSUMPTION: This role requires a strong leader who can balance multiple projects and deadlines while providing guidance and support to team members.
📋 Key Responsibilities
✅ Manage a team of 6+ reports, including Project Coordinators, CRO specialists, and Copy specialists
✅ Serve as a subject matter expert on live CRO services, process, and strategies, and communicate these effectively to other teams
✅ Oversee the paid package queue, assigning project coordinators and specialists, and ensuring intake details are accurately captured and prioritized
✅ Ensure direct reports adhere to timeframes and schedules, and maintain appropriate documentation for each project
✅ Assist with tracking department metrics and objectives, and report findings and insights to the SEO and CRO Manager
✅ Collaborate with the SEO, CRO, and Performance Marketing Managers to ensure teams are applying the best solutions for upcoming industry changes
✅ Deliver guidance and oversight on maintaining and updating project management system reporting to meet current and future needs of the team
ASSUMPION: This role involves a mix of leadership, project management, and hands-on CRO work, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in business or a related field (preferred)
Experience: 1-3 years of experience leading or managing a CRO, analytics, or relevant product team
Required Skills:
- Deep understanding of CRO strategies, tools, and best practices in an enterprise setting
- Ability to translate data into actionable website changes
- Exceptional organizational skills
- Experience working at a SAAS, B2B software company, and/or marketing agency
- High attention to detail to ensure numbers are reported accurately
- Motivational leader who enjoys coaching others to succeed in their roles
- Ability to pivot to changing needs and work on tight deadlines calmly and confidently
- Strong collaborator and team player willing to go above and beyond to ensure the success of FareHarbor
Preferred Skills:
- Experience with WordPress or other CMS (Wix, Squarespace, etc.)
- Experience with Airtable or other project management software
- Competency in Google applications, including Google Docs, Google Sheets, and Google Slides
ASSUMPION: Candidates should have a strong background in CRO and team leadership, with a proven track record of driving operational success for clients.
💰 Compensation & Benefits
Salary Range: $77,760-$116,640, plus 10% bonus potential
Benefits:
- Medical, dental, and vision coverage
- 26 vacation days, 10 sick days, and 12 paid holidays per year
- Global leave benefit, including 22 weeks paid parental leave, 2 weeks paid grandparent leave, extended care and bereavement leave, and life insurance policy
- 401k with employer matching
- Social hours, events, and team-building opportunities
- Educational opportunities and wellness benefits
- Work-from-home assistance and hybrid-friendly work arrangement
- Paid volunteer hours
Working Hours: Full-time (40 hours per week)
ASSUMPION: The salary range and benefits package are competitive for the industry and reflect the importance of this role within the organization.
📌 Applicant Insights
🔍 Company Context
Industry: FareHarbor operates in the travel industry, specifically focusing on reservation software for activity and tourism businesses.
Company Size: FareHarbor has 501-1,000 employees, making it a mid-sized company with a significant presence in the industry.
Founded: FareHarbor was founded in 2013 in Hawaii and acquired by Booking Holdings in 2018.
Company Description:
- FareHarbor's mission is to make experiences better for everyone by providing powerful tools for clients to operate and grow their businesses
- The company works with over 20,000 clients across 90+ countries, making it the largest player in its industry
- FareHarbor fosters a culture of innovation, collaboration, and continuous learning, with a strong focus on employee growth and development
Company Specialties:
- Reservation software for activity and tourism businesses
- Website development and POS software
Company Website: fareharbor.com
ASSUMPTION: FareHarbor's size, industry presence, and commitment to employee growth make it an attractive place to work for professionals seeking career advancement opportunities.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.
Reporting Structure: The Team Lead, CRO reports directly to the SEO and CRO Manager and works closely with other team leads, such as the SEO Team Lead and Performance Marketing Manager.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific office location is in Denver, Colorado.
Growth Opportunities:
- As FareHarbor continues to grow, there may be opportunities for the Team Lead, CRO to take on additional responsibilities or move into a more senior role
- The company encourages internal promotions and provides educational opportunities for employees to develop new skills and advance their careers
ASSUMPTION: This role offers a unique blend of leadership, project management, and hands-on CRO work, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: FareHarbor's Denver office is a hybrid workspace, with employees expected to be on-site for a portion of the workweek.
Office Location(s): 1700 Broadway, Suite 1010, Denver, CO 80290, US
Geographic Context:
- Denver is the capital and most populous city of Colorado, with a diverse economy driven by industries such as aerospace, energy, and healthcare
- The city offers a high quality of life, with a vibrant arts and culture scene, numerous outdoor recreation opportunities, and a robust food and beverage industry
- Denver has a semi-arid climate, with four distinct seasons and an average annual snowfall of 53.5 inches
Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday. The hybrid work arrangement allows for some flexibility in scheduling.
ASSUMPTION: Denver's diverse economy, high quality of life, and vibrant cultural scene make it an attractive place to live and work for professionals in various industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth behavioral and technical interview with the SEO and CRO Manager and Team Lead, CRO
- Final interview with the Director of SEO and CRO
- Background check and offer extension
Key Assessment Areas:
- CRO expertise and experience with modern tactics, best practices, and experiments
- Leadership and management skills, including the ability to mentor and coach team members
- Problem-solving and analytical skills, with a strong attention to detail
- Communication and collaboration skills, with the ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant CRO experience and leadership skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Be ready to discuss your approach to CRO strategies, tools, and best practices, as well as your ability to adapt to changing needs and tight deadlines
ATS Keywords: CRO, Conversion Rate Optimization, Team Lead, Management, Leadership, CRO Strategies, Data Analysis, Project Management, SEO, PPC, GA4, Crazy Egg, Mixpanel, MS Clarity, Looker Studio, Tableau, HTML, CSS, Collaboration, Organizational Skills
ASSUMPTION: FareHarbor uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- GA4
- Crazy Egg
- Mixpanel
- MS Clarity
- Looker Studio
- Tableau
- WordPress or other CMS (Wix, Squarespace, etc.)
- Airtable or other project management software
- HTML and CSS
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day work of the CRO team.
👔 Cultural Fit Considerations
Company Values:
- Think Client First
- We Are One ‘Ohana
- Be Curious and Learn
- Own It.
- Act With Integrity
- Embrace the Challenge
Work Style:
- FareHarbor fosters a collaborative and inclusive work environment, with a strong emphasis on open communication and continuous learning
- The company encourages employees to bring their whole selves to work and contribute with their unique perspectives and ideas
- FareHarbor values a healthy work-life balance and provides resources and support to help employees maintain their well-being
Self-Assessment Questions:
- How do your personal values align with FareHarbor's core values, particularly 'Think Client First' and 'Embrace the Challenge'?
- How do you approach collaboration and open communication in a team setting, and how have you demonstrated these skills in previous roles?
- How do you balance your work and personal life, and what resources or support do you need to maintain a healthy work-life balance?
ASSUMPTION: Candidates who share FareHarbor's values and can demonstrate a strong work ethic, collaborative spirit, and commitment to personal growth will be well-suited to this role.
⚠️ Potential Challenges
- The role may require working on tight deadlines and pivoting to changing needs, which can be challenging for some individuals
- Managing a team in a fast-paced environment may present unique challenges, such as prioritizing tasks, delegating responsibilities, and maintaining a positive team culture
- The hybrid work arrangement may require employees to commute to the office for a portion of the workweek, which could present scheduling or logistical challenges
- The role may involve working with clients in different time zones, which could impact communication and collaboration efforts
ASSUMPTION: These challenges are inherent to the role and can be managed effectively by a strong leader with excellent organizational skills and the ability to adapt to changing circumstances.
📈 Similar Roles Comparison
- Compared to other CRO roles, this position offers a unique blend of leadership, project management, and hands-on CRO work, providing a well-rounded experience for the right candidate
- FareHarbor's mid-sized company structure allows for more direct influence on decision-making processes and opportunities for career growth compared to larger enterprises
- As a mid-level management role, this position offers opportunities for advancement within the organization, with potential paths to more senior roles or expanded responsibilities
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for professionals seeking a well-rounded experience in CRO and team leadership.
📝 Sample Projects
- Developing and implementing a comprehensive CRO strategy for a client's website, including A/B testing, heatmapping, and user experience optimization
- Collaborating with a cross-functional team to improve the conversion rate of an e-commerce platform, resulting in a 20% increase in online sales
- Managing a team to conduct a thorough website audit and provide data-driven recommendations to enhance the user experience and drive more conversions
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for success in this role, from strategic planning and leadership to hands-on CRO work and team management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships within the CRO department, and how does this role fit into the broader organization?
- How does FareHarbor support the professional development and growth of its employees, particularly in the CRO team?
- Can you provide an example of a successful CRO campaign or project that the team has worked on, and what were the key challenges and lessons learned?
- How does FareHarbor approach collaboration and communication with cross-functional teams, such as SEO and Performance Marketing?
- What are the most significant industry trends or challenges facing the CRO team in the near future, and how is FareHarbor preparing to address them?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant CRO experience and leadership skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Be ready to discuss your approach to CRO strategies, tools, and best practices, as well as your ability to adapt to changing needs and tight deadlines
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
