Team Lead Display Marketing (f/m/x)

📌 Core Information

🔹 Job Title: Team Lead Display Marketing (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the end-to-end strategy for online display advertising across various platforms
• Driving creative development and campaign execution to maximize customer acquisition and engagement
• Optimizing campaigns through data-driven insights and continuous testing
• Managing and mentoring a high-performing team
• Collaborating cross-functionally to align campaign objectives and maximize marketing impact

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in display advertising to drive success in a fast-paced, data-driven environment.

📋 Key Responsibilities

✅ Own the display strategy: Lead the planning, execution, and optimization of display advertising across GDN, DV360, and additional programmatic channels, with a strong focus on static and animated image formats

✅ Creative leadership: Drive creative innovation by collaborating closely with the Design team to conceptualize, produce, and refine a wide range of ad creatives. Ensure messaging and visuals are tailored to diverse customer segments and aligned with Autohero’s brand positioning

✅ Testing & experimentation: Establish and manage a robust ad testing framework, designing and running systematic A/B and multivariate tests to continuously learn what resonates best with different audiences

✅ Data-driven optimization: Analyze campaign performance at a granular level, leveraging data and insights to optimize creative assets, targeting, and bidding strategies for maximum impact and ROI. Translate learnings into actionable recommendations

✅ Retargeting excellence: Own the retargeting strategy and execution, ensuring high-potential users are re-engaged with relevant, personalized creatives and offers throughout the customer journey

✅ Programmatic buying: Manage and optimize campaigns through DV360, ensuring efficient programmatic buying, audience targeting, and inventory selection to maximize reach and performance

✅ Publisher partnerships: Negotiate and manage direct deals with relevant publishers to secure premium inventory, unlock new scaling opportunities, and ensure advantageous terms for Autohero

✅ Market intelligence: Monitor competitor activity and industry trends in online display advertising, using insights to inform creative direction, messaging, and positioning to keep Autohero ahead of the curve

✅ Team leadership: Build, lead, and mentor a high-performing team, fostering a culture of creative experimentation, rapid iteration, and knowledge sharing. Ensure best practices are documented and scalable across markets

✅ Cross-functional collaboration: Work closely with Brand, Product, and Analytics teams to align campaign objectives, share insights, and maximize the impact of display advertising within the broader marketing mix

ASSUMPTION: This role requires strong leadership, communication, and project management skills to balance multiple priorities and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in online display advertising, including GDN, DV360, and programmatic channels

Required Skills:

• Proven track record in creative leadership, campaign management, and data-driven optimization
• Strong expertise in retargeting and audience segmentation
• Experience negotiating direct publisher deals and managing premium inventory
• Advanced analytical skills and the ability to translate insights into actionable strategies
• Demonstrated success in building and leading high-performing teams
• Highly organized, innovative, and results-driven, with a passion for creative experimentation

Preferred Skills:

• Fluency in English; proficiency in another European language is a plus

ASSUMPTION: Candidates with a strong background in display advertising and a proven track record in leadership roles will be most successful in this position.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for similar roles in Berlin)

Benefits:

• Education Budget: Dedicated budget for online courses, conferences, and trainings
• Discounts on Brands: Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special Offers on Used Cars: Special offers on used cars for employees, their family, and friends
• Flexible Working Hours: Flexible working hours and the option to work from home
• 30 Days of Vacation: 30 days of vacation per year
• Mental Well-being Support: Free access to Headspace for mental well-being

Working Hours: Full-time position with standard working hours (40 hours per week)

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Berlin, considering the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: AUTO1 Group operates in the technology, information, and internet industry, focusing on mobility, automotive, and disruption

Company Size: AUTO1 Group has 5,001-10,000 employees, providing a large and diverse working environment with ample opportunities for growth and collaboration

Founded: AUTO1 Group was founded in 2012 and has since grown into a listed public company, offering a stable and established work environment

Company Description:

• AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
• The company operates local European consumer brands, merchant brand AUTO1.com, and retail brand Autohero
• AUTO1 Group operates in over 30 countries, offering a global perspective and opportunities for international collaboration

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group's diverse range of brands and global presence offer unique opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring significant experience and expertise in display advertising and team leadership

Reporting Structure: The Team Lead Display Marketing reports directly to the Head of Performance Marketing and oversees a team of marketing specialists

Work Arrangement: This role is based in Berlin, Germany, with a hybrid work arrangement that combines on-site and remote work

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career progression within the marketing department or across other functions within the AUTO1 Group
• The company's global presence and diverse range of brands provide ample opportunities for international assignments and cross-functional collaboration
• AUTO1 Group's commitment to employee development and growth is evident in its dedicated education budget and focus on internal promotions

ASSUMPTION: Successful candidates will have a strong desire to grow and develop within the company, taking on new challenges and responsibilities as they arise.

🌍 Location & Work Environment

Office Type: AUTO1 Group's headquarters is located in Berlin, Germany, offering a modern and dynamic work environment

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
• The city is well-connected by public transportation, making it easy to commute to the office
• Berlin's thriving tech industry and startup scene provide ample opportunities for networking and professional development

Work Schedule: The standard working week is Monday to Friday, with flexible working hours and the option to work from home

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a multicultural team.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess cultural fit and basic qualifications
• On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and expectations
• Final interview or assessment to evaluate problem-solving skills, leadership potential, and cultural fit

Key Assessment Areas:

• Display advertising expertise and strategic thinking
• Leadership and team management skills
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with AUTO1 Group's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful display advertising campaigns you've managed, emphasizing your creative approach, data-driven optimization, and team leadership
• Research AUTO1 Group's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit during the interview

ATS Keywords: Display Advertising, GDN, DV360, Programmatic, Creative Leadership, Campaign Management, Data-driven Optimization, Retargeting, Team Leadership, Cross-functional Collaboration

ASSUMPTION: A well-structured resume and cover letter, tailored to the specific requirements of this role, will significantly improve the candidate's chances of success.

🛠️ Tools & Technologies

• Google Display Network (GDN)
• Display & Video 360 (DV360)
• Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
• Data visualization and analytics tools (e.g., Google Analytics, Tableau)
• Project management and collaboration tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: AUTO1 Group prioritizes the customer experience in all aspects of its business
• Data-driven: The company relies on data and insights to inform decision-making and drive continuous improvement
• Innovative: AUTO1 Group encourages creativity, experimentation, and a test-and-learn mindset
• Collaborative: The company fosters a culture of teamwork, open communication, and cross-functional collaboration

Work Style:

• Fast-paced and dynamic: AUTO1 Group operates in a fast-changing environment, requiring employees to be adaptable and responsive to new challenges
• Data-driven and analytical: The company values employees who can analyze data, draw insights, and make data-driven decisions
• Creative and innovative: AUTO1 Group encourages employees to think outside the box, experiment, and challenge the status quo

Self-Assessment Questions:

• Do I have a proven track record in display advertising and team leadership?
• Am I comfortable working in a fast-paced, data-driven environment and making data-driven decisions?
• Do I have strong creative instincts and a passion for innovative problem-solving?
• Am I a collaborative team player who thrives in a multicultural environment?

ASSUMPTION: Candidates who align with AUTO1 Group's values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, dynamic environment
• Balancing multiple priorities and stakeholders while maintaining a strong focus on data-driven optimization
• Keeping up with industry trends and competitor activity in online display advertising
• Navigating a large, multicultural organization with a diverse range of brands and products

ASSUMPTION: Successful candidates will have strong leadership, communication, and project management skills to overcome these challenges and thrive in this role.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on online display advertising and programmatic buying
• Compared to other senior marketing roles, this position requires a deeper expertise in display advertising and retargeting strategies
• Career progression in this role may lead to broader marketing leadership or specialist roles within the AUTO1 Group, depending on the candidate's interests and skills

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path within the AUTO1 Group.

📝 Sample Projects

• Developing and executing a comprehensive retargeting strategy to re-engage high-potential users throughout the customer journey
• Conducting A/B and multivariate tests to optimize ad creatives, targeting, and bidding strategies for maximum impact and ROI
• Negotiating and managing direct publisher deals to secure premium inventory and unlock new scaling opportunities

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and creative nature of the role, highlighting the importance of balancing multiple priorities and stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
• How does the company support the professional development and growth of its employees, particularly in marketing roles?
• What are the most significant challenges facing the display advertising team, and how can this role help address them?
• How does the company foster a culture of innovation and experimentation, and what opportunities are there for creative input and collaboration?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful display advertising campaigns you've managed, emphasizing your creative approach, data-driven optimization, and team leadership
• Research AUTO1 Group's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.